For each of our Cleared Job Fairs, we provide a full report to our Cleared Facilities Employers of the full marketing support that they receive that includes print and online media support as well as a full array of social media support across Twitter, Facebook, LinkedIn utilizing Slideshare, YouTube and Animoto.
Cleared Job Fair Marketing Report for March 7, 2013
1. March 7, 2013 Cleared Job Fair Marketing Report for our Cleared Job Fair Customers
Thank you for being part of the Cleared Job Fair in Linthicum, MD. As part of your participation in the
Cleared Job Fair your company has received named mentions in advertising in email invitations,
newsletters, print advertising, online advertising and social media.
Print Advertising
Print ads run in military base newspapers and web sites from Norfolk
to Baltimore, reaching an audience of over 200,000.
Online Advertising
Online ads run at area military bases as well as the Washington Post and other local
area publications and search engines, reaching an audience of over 150,000.
Email Marketing to the ClearedJobs.Net Database and Beyond
An invitation is sent the week prior to the Cleared Job Fair to
the approximately 100,000 security cleared job seekers in the
ClearedJobs.Net email database.
3,000 cleared email addresses outside the ClearedJobs.Net
database were purchased to reach a cleared audience beyond
our database.
2. The ClearedJobs.Net enewsletter also highlights your company
name and the Cleared Job Fair in the weeks preceding the
event.
Slideshare.Net
The Job Seeker Handbook features your company and your
position titles. It’s published on the social media platform
SlideShare.net the Friday before each Cleared Job Fair. The
Job Seeker Handbook was viewed 322 times and shared on
LinkedIn 21 times.
LinkedIn Ads, Events and Discussion Groups
LinkedIn Ads are used in many variations in both targeted and broad
campaigns to feature your company to key candidates. These ads had
over 670,000 impressions in the weeks leading up to the Cleared Job Fair.
Additionally we post Cleared Job Fair information in many LinkedIn
groups.
3. Twitter
On Twitter we post live updates from the event of what your recruiting team
is sharing with the job seekers, along with pictures to our 8,000 followers.
And prior to the Cleared Job Fair we share updates on Twitter about your
company’s participation in the Cleared Job Fair and how to research the jobs
before the event.
Facebook
Facebook posts on the Cleared
Job Fair, Best Recruiter and
ClearedJobs.Net pages are
highlighted before, during and
after the event.
Flickr
Finally, a picture
album of the entire
event is posted on
Flickr.