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1. Mobile Video | Your New Growth Engine
Dvir Doron, CMO
May 28, 2016

2. Powering Digital Video Transactions
EU
Tel Aviv
10B
monthly
impressions
1M
sites
US
NY | CA
Cedato creates predictive digital video advertising software
that enables video ads to run on any screen and placement,
enhancing value and ensuring optimal viewing experience
>50%
mobile

3. Why Video?
Video Ads Pay 10x
Compared to Display
Video Ads Engage 10x
Compared to Display
10X

4. Mobile Video Is Happening Now
>$4B
2016 budgets
(compared to $5.5B for desktop)
47%
2016 growth
(compared to 17% for desktop)

5. The Age of Auto-play Video
Viewability
Reach
Results

6. 1000X
Next Generation of Engagement
Video is everywhere, delivered in new native
highly engaging ways, opening 1000x more inventory

7. So, Easy Money?

8. Programmatic Monetization of Video Is Complex
Maintain viewing experience,
minimizing delivery latency
Maximize yield across
multiple demand sources
Place video ads responsively
across devices and screens

9. Gen 2
Gen 3
The New Video Landscape
Yield / Coverage
Latency /
Experience
Video SSP
Content Player/
Waterfall
Predictive+Hybrid
Header Bidding
Client-side
Optimization
Server-side RTB
Low latency but poor yield,
susceptible to fraud.
Single-source – low
opportunity coverage
Pure Client-side
“Naïve” sequential ad calls
Very high latency
Covers 2-4 sources
Parallel ad calls
Effectively covers 5-7 sources
High latency“Small Player”
Plays video in 300X250
banner, but lacks true
yield optimization.
High latency waterfall
Hybrid – server and client side
Effectively covers >100 sources
Lower latency
Best yield and fill rate

10. What To Look for In a Solution
Superior results
▪ Purpose-built for video monetization,
delivering strong yield and fill rate optimization
▪ Predictive algorithmic optimization + header bidding
▪ Fast time to value
Broad compatibility
▪ Support for mobile web and in-app
▪ VAST, VPAID.JS,HTML5
▪ Strong eco-system support (hundreds of platforms)
Open and extensible
▪ Customize and create your own unique formats
▪ Integrate viewability, verification and other custom
calls
▪ Access to a Private marketplace for premium demand
Easy to Engage
▪ Self-serve UI for keeping full control over campaigns
▪ Look for media agnostic SaaS/Serving models
▪ Don’t settle for less than outstanding support

11. Opportunity for Mobile Publishers
Boost monetization of existing assets with auto-play video
Enhance yield of existing non-video mobile placements using auto-play video ads
1000x more placements to fill with video.
3-5x Yield
Generate new premium native video inventory (outstream)

12. Opportunity for Mobile Marketers
User acquisition and re-engagement with video
Non-instream video ads enable to cost-effectively leverage the power of video advertising
to run user acquisition and re-engagement campaigns
Engage viewers with native outstream formats

13. The Cedato Solution
Complete Video Advertising O/S
Open Platform API Smart Video Player Predictive Optimization Private Marketplace
Big-data algorithmic
“match-making” optimization
Deliver the most valuable
video ads on any screen and
device. Seamlessly connect
to any trading platform
Enable new native video ad units
and products
Connect supply and demand
sources, privately and directly
open | media agnostic | cross device | purpose-built for video

14. Time to Lift.
info@cedato.com | www.cedato.com | NY 212-206-0155 | EU 972-9-861-9690