mobile first

1. MOBILE FIRST
Cliff Kwan
Verónica Valenzuela

2. CURRENT MOBILE

3. PLANNING INFO ARCHITECTURE
 Who is the audience?
 Holiday planners
 Potential clients
 Loyal customers
 Hotel competitors
 What do we want them to do?
 Find all useful information to provoke them to make a
reservation, either at our official website –from any
available device- or at OTA’s
 Find the hotel attractive

4. PLANNING INFO ARCHITECTURE
 Essential Elements for the mobile experience:
 Hotel Image and Description
 Photo Gallery
 Contact Information
 Social Media Sharing Platform
 Videos

5. PROPOSED MOBILE SITE

6. HOW IS THE PROPOSED SITE DIFFERENT?
 Our proposed version is easier to read, and more
attractive through a mobile device.
 The original version is the same one used from a
desktop without taking in consideration the
limitations of mobiles such as the size of the
screen.
 More social media platforms are present in the new
version for making it easier for users to share and
get information from authentic guests.
 The text was simplified, only essential information
was included to prevent the client from getting
bored reading.

7. CONCLUSIONS
 It is interesting to be involved in the creation of a
mobile website as during the process we needed to
think what is essential to be included, what should
be avoided and how to make it more user-friendly.
 In our opinion, the proposed mobile site
accomplishes the goal of creating a nice experience
for the user and may generate an increase in sales
through the mobile devices.