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FaceBook Correctly for Business
FACEBOOK ADS
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Table of Contents
• Facebook Ad Disaster 3
• Facebook Ad Disaster 4
• Facebook Advertising for New Marketers - Should You? 5
• 3 Hidden Secrets and your Facebook Ad Strategy 6
• Facebook Ad Headlines - The Formula 7
•
• Thank You 9
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FACEBOOK AD
DISASTER
You may have been given quite a few Facebook Ad tips by well-meaning
friends or forum members. I just read one tip you should definitely avoid -
and that's creating a new Facebook account under a pen name for your
business.
Let's take the case of Walter (not his real name, of course.) Walter
wanted to market and create a Facebook ad for a small game he had
developed, since he knew that Facebook was an especially fertile ground for
ads involving fun and entertainment. However, he found out that all
Facebook ads are linked to personal profiles. His main Facebook profile
presented him in a light that he felt would not sit well with his potential
customer base, so he created another profile under the pen name he used for
his blog (one he actually had registered at his bank so checks could be
made out to the pen name and cashed). In other words, it was perfectly
legal with his bank to do business under that name.
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FACEBOOK AD
DISASTER pains
Walter had taken great on that particular blog, withoutmore than one profile on Facebook.
telling any outright lies, to allow readers to think of him as much
younger than he was. He used a younger "tone", and learned
the right idioms to help him fit in with his niche's 17-21-year-old
age group. So to fit in with the blog, he gave his Facebook alter-
ego a much more recent birthdate, and randomly typed in the
name of a college he'd never attended.9 months later, his game
was just beginning to enjoy success. He had added some Walter Got Stuck
apps, created a Facebook group and had about 23,000 With Lighting
subscribers. The ad had been a definite success. Then -
disaster! Facebook somehow found out his profile was "fake". It
was promptly pulled. So was his ad. His 23,000 subscribers -
and all his apps and data - disappeared... Into thin air. There
was nothing Walter could do about it... except start all over from
scratch. Note that Walter had no intention of being dishonest -
merely clever (and
perhaps a little playful). "Fraud" never entered his head; and he
had indeed Checked to make sure that he was allowed to have
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FACEBOOK ADVERTISING FOR NEW MARKETERS - SHOULD YOU?
But there's one other strategy you might want to consider - one that at first may seem premature for a new blog
or website. And that is advertising on Facebook. It's not for everyone, of course - but if you fit a certain profile, it
can be the fastest way to turn your site or blog into an authority site and increase it's page rank. If you do have a
clear niche, however, and a strong demographic that is narrow and precise, your fastest road to creating a
profitable presence could be to invest in a Facebook ad. You can purchase one inexpensively, run it for a set
amount of time - and have your site spread via the best route of all: The buzz created among your social network
friends (all of whom are sitting there, right in your specific niche demographic). Remember, this is an experiment.
Set your daily allotment low, and track it. (Facebook does allow you to do that.) And Facebook's ability to target
by city, state and country is one of its best ad features. If your website or blog is dependent on location (i.e.
"Niagara Falls Orchard Photography") and you've also created a Fan Page on Facebook, you may find you've
got it made. One caution, however: Do make sure that you actually do use strong, specific keywords for your
niche in your ad headline and body text. Keep the focus narrow to that one single, specific group.
Remember - keep your daily costs low, your target specific - and good luck with your Facebook advertising!
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3 HIDDEN SECRETS AND YOUR
FACEBOOK AD STRATEGY
1. You may know that Facebook allows users to search the web from Facebook: What you may not realize is that
Facebook separated itself from Google. Now when you search the web via Facebook, results are returned from
Bing.
2. You can link your Facebook Ad to your Facebook group... but if you change your mind and decide a Facebook
Page would work better than a group Instead, you cannot transfer your group members over.
And 1 Hidden Benefit…
But Facebook has one big hidden benefit not mentioned ahead of time in its Ad Creation process - one which
you won't find anywhere else on a social site....it tells you to "wait" if a large company is about to initiate a
competing campaign that day - one which would severely hurt your results.
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FACEBOOK AD HEADLINES - THE FORMULA
Drop everything you ever learned about writing long sales copy or blog headlines - Facebook ad headlines are
different, yet again. For one thing, you only have a rigid 25-characters for your Facebook ad headlines (no
exceptions), so they must be short, punchy and eye-catching. The best format is either something so off-the-wall
your reader just has to click, to see what on earth you're talking about... or that old standby, the question format.
Some examples..."Ready to Make Six Figures?“ "Which Type are You?“ "Want a Virtual Horse?"
The advantage of a question format is that the "you" is implicit. You're already speaking directly to the
reader, just by adding that question mark.
(Every time you eliminate the "you" that's 3 whole characters you don't
have to include.)
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THANK YOU
Thanks again for Viewing my Slide Show on FaceBook Ads created by Clifford Petry
Please Visit Our Page At https://www.facebook.com/cliffatgoodland
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