1. Live The Dream 3 – Diane Hochman The Digital Dingbat
Don’t Let Here Fool You
I really connected to Diane Hochman when I watch the DVD’s of the first and second Live The
Dream events that were held. She is a great speaker who speaks very bluntly. Its really
refreshing to here someone like her when your surrounded by people who tend to borderline on
fake. She self describes herself as tough love the momma that you never wanted.
During Live The Dream 3 her presentation was a bit short. Her story is pretty good she started
out broke in 1999. She was so broke that she had creditors calling her every day after leaving
her full time job to take care of her children. Something that both mothers and fathers could
relate to. Being in the broke position is what lead her to become an entrepreneur. 13 years
later she is one of the top producers in her industry.
Diane Hochman
Here Is What I Got From Diane’s Presentation
The topic of her presentation in Dallas was promotion.
Three Stages of Promotion
Stage 1 ~ Pre Promotion is the first step in your campaign. Dropping teasers about your
upcoming product or something you are getting ready to talk about. This builds curiosity within
your audience and their natural human instinct will make them want to know. They will start
watching you both on the social networks and in your inbox.
Stage 2 ~ The actual promotion. Make sure that when you start promoting keep up building
curiosity within your following. Use something that gets your people to actually ask you about
what your talking about. You can do this with video your blog or even social networks.
Stage 3 ~ Post promotion. “I just got back.” This really works well if you are attending a live
event of some type. You can also apply it if your an affiliate and have just attended a webinar.
”I just got back online after listening to the best training ever” People following you will ask you
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2. what you are talking about.
Unfortunately Diane wasn’t given a whole lot of time to speak during this years Live The Dream
event. But the she was able to give out tons of information on promotion and hinted that she
will be creating a course on promotion.
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