Clip Creative a London and Nottingham based creative agency have designed the new packaging for an American crab meat company Blue Star Foods. They have designed a new look to help launch the product in to the European market. Product photography was also created for the six crabmeat varieties to be used on the packs and on marketing materials.

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Clip Creative a London and Nottingham based creative and PR agency have unveiled their newly designed
packaging for America’s largest crab meat company Blue Star Foods. Headquartered in Miami, Florida Blue Star
Foods is an international company that produces premium crab meat in production facilities all over the world.
After the initial meeting in Miami Clip Creative’s specialist food and drink division communicated directly with the
CEO John Keeler via email and Skype to produce the new packaging design. Clip Creative used their three stage
branding and packaging process which they have developed over the last thirteen years to ensure they provided the
Clip Creative re-design packaging for
European launch of America’s largest
Crab meat company

2. P R E S S
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CLIP Creative Limited
London
31-35 Kirby Street
Farringdon
London
EC1N 8TE
T: 020 7492 1993
T: 0844 593 0239
E: hello@theclipgroup.com
W: www.theclipgroup.com
Nottingham
39-41 Loughborough Road
West Bridgford
Nottingham
NG2 7LJ
T: 0844 593 0239
For more information,
editorial, images or PDFs
please contact
Sim Mistry PR Director at the
CLIP press office on 0844 593
0239 or alternatively email
sim@theclipgroup.com
www.theclipgroup.com
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best possible design solution.
Blue Star Foods CEO John Keeler commented “I commissioned Clip Creative to
design my packaging as I was very impressed with their knowledge, creativity
and passion for the food industry. I knew they could deliver stunning designs on
time and on budget. I already have another project for them to work on.”
The crab packaging project involved turning the original vivid American
packaging in to a sleek and clean look that would be suitable for the European
market. The design also had to incorporate translated versions for the European
market. Clip Creative’s in-house photographer also carried out the product
photography for six varieties of the crab meat. The images were then used on the
packaging and marketing literature.
Anish Mistry, Managing Director at Clip Creative commented “Our aim was to
create a simple, clean and effective design that would display the six variants of
the Blue Star crab meat. The patented pouch design did have some limitations
but the end result looks amazing and the client was incredibly impressed. So
much so that since then we have produced further marketing materials, mock
ups of the pouches for buyers, another sub brand and we have also been
approached by two South American brands to do their packaging as well.”
Clip Creative and PR are based in London and Nottingham, they provide a
range of services from branding, design, public relations, social media and
photography.
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