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10 Reasons How Talent Attraction
& Social Media Collide!
Steve Ward – CloudNine
Twitter - @CloudNineRec
How do
WE know….?
• Award-Winning Recruiters of Social
Media & Digital Comms Talent
• Building a Talent Network for 4 years
• Specialists in Social Media as a business
tool – by industry knowledge
• I listen, a lot…
Our Philosophy
TALK
KNOW

UNDERSTAND

TALK

PEOPLE
BUILD
NETWORK

LEARN

STIMULATE

TRUST
1. Be READY to be Social
This means…
• Make sure you can execute social
recruiting – i.e. have the right talent in
place
• Build a strategy for communication that
is effective to your means
• Understand where your target talent
pools exists
• Know what value you can give / content
AND…
BE PREPARED TO PLAY THE LONG GAME…

...AS WELL AS THE SHORT GAME.
2. Identify Your Talent
Know WHO you
want to find…
And
3. Know where they are…
And where they are not…
4. Build a Position of Authority…
•
•
•
•
•
•
•
•

Play an integral part in the industry
Stay on the pulse of industry affairs
Be integral to their existence & career
Thought-leaders in career development
Facilitate learning and networking
Stimulate the market
Build an Advocate network
Build a trusted following
5. Talent
Acquisition is
NOT a Desk
Job!!…
6. Build Employer Brand…
You can have the best talent
strategy in the world – but if your
reputation as an employer is
average – then your hiring
success, will be average
DO THE BEST PEOPLE IN THE MARKET
WANT TO WORK FOR YOU?…
7. Source Effectively…
Research advanced sourcing techniques
Google
Searches

Google+

RecruitEM

LinkedIn

Facebook
Graph
Search

Twitter
Profile
Search
8. The Interview Process &
Referral Recruiting
INTERVIEWING IS COMPANY
MARKETING
Create a GREAT interview
experience
…AND REJECT WITH CARE!!
9. Build Relationships &
Talent Communities…

Yes, I said the
`T C`
phrase…!!
10. Be Speculative.
Plan For the Future
• Talent Acquisition is a Consultancy
Process
• Why do Talent teams only interview
people for current roles?
• Set Targets in key areas & build
pipeline
Thank you very much…
Steve Ward
CloudNine Social Media & Digital Talent
Email: steve@cloudninerec.co.uk Twitter: @CloudNineRec

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#SRTech13 presentation: Where talent attraction & social media collide