Steve Ward's #SRTech13 presentation: Where talent attraction & social media collide.
An overview of social recruiting ideology, and method to attract talent and build employer brand.
Capstone slidedeck for my capstone project part 2.pdf
#SRTech13 presentation: Where talent attraction & social media collide
1. 10 Reasons How Talent Attraction
& Social Media Collide!
Steve Ward – CloudNine
Twitter - @CloudNineRec
2. How do
WE know….?
• Award-Winning Recruiters of Social
Media & Digital Comms Talent
• Building a Talent Network for 4 years
• Specialists in Social Media as a business
tool – by industry knowledge
• I listen, a lot…
5. This means…
• Make sure you can execute social
recruiting – i.e. have the right talent in
place
• Build a strategy for communication that
is effective to your means
• Understand where your target talent
pools exists
• Know what value you can give / content
11. 4. Build a Position of Authority…
•
•
•
•
•
•
•
•
Play an integral part in the industry
Stay on the pulse of industry affairs
Be integral to their existence & career
Thought-leaders in career development
Facilitate learning and networking
Stimulate the market
Build an Advocate network
Build a trusted following
13. 6. Build Employer Brand…
You can have the best talent
strategy in the world – but if your
reputation as an employer is
average – then your hiring
success, will be average
14. DO THE BEST PEOPLE IN THE MARKET
WANT TO WORK FOR YOU?…
15. 7. Source Effectively…
Research advanced sourcing techniques
Google
Searches
Google+
RecruitEM
LinkedIn
Facebook
Graph
Search
Twitter
Profile
Search
20. 10. Be Speculative.
Plan For the Future
• Talent Acquisition is a Consultancy
Process
• Why do Talent teams only interview
people for current roles?
• Set Targets in key areas & build
pipeline
21. Thank you very much…
Steve Ward
CloudNine Social Media & Digital Talent
Email: steve@cloudninerec.co.uk Twitter: @CloudNineRec