6. Relevance ! Match YOUR offering to their NEED. The 3 R’s : RESEARCH RELEVANCE RAPPORT
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12. Category ‘C’ - Centers of Influence Turn connections into clients A Center of Influence (COI) is someone who has access to a client base the same as or very similar to yours. A COI does not have to be a client or a prospect. They are a conduit to a group of people who match your client profile. COI’s are usually advocates and can influence multiple prospects in a single instance. New age COI’s are everywhere on the internet !! COI YOU
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14. The Future is Here and Now It’s a wild ride Don’t fear the future. Accept that your world is forever changing and stay on the bus. ……… Reality Ros
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