In today's complex consumer landscape, brands struggle to create a unified view of customer data across numerous systems. This makes it difficult to deliver personalized experiences that build loyalty. However, leveraging new technologies and following five steps can help improve the customer experience. The five steps include: 1) integrating customer data, 2) analyzing customers to create profiles and segments, 3) designing engagement strategies, 4) delivering targeted campaigns, and 5) optimizing the process.

1. 5 STEPSTO IMPROVE
YOUR CUSTOMER
EXPERIENCE

2. In today’s ‘Age of the Customer’,
consumer behavior has become
increasingly complex.

3. Consumers
have more
real-time
information
and choices
than ever
before.

4. All of which is destroying their
loyalty to specific brands.

5. In the face of
declining loyalty,
marketers are left
with a network of
disparate systems
to manage their
customers.

6. In fact, the average brand manages four
internal customer systems, five social
network accounts, and one mobile app.

7. Thus brands have
a wealth of
customer data,

8. but they lack the tools to centralize the
data and create a single customer view.

9. Therefore
marketers are
unable to identify,
understand, and
motivate their
customers with
personalized
engagements and
experiences.

10. Fortunately, brands are solving this
problem with new customer technology.

11. By leveraging the
technology and
these five steps,
brands are vastly
improving their
customer
experience.

12. STEP 1: Data Management

13. Integrate and match cross-channel
customer data to provide a single
customer view.

14. STEP 2: Customer Analysis

15. Create customer profiles,
segments, and scores based on
customer interactions.

16. STEP 3: Strategy Design

17. Set campaign
goals, strategies,
and processes
to engage and
motivate
customers.

18. STEP 4: Marketing Engagements

19. Deliver
targeted,
personalized
campaigns to
customers
across all
channels.

20. STEP 5: Ongoing Optimization

21. Measure and enhance each step of
your strategy.

22. Learn more by
downloading
the full guide,
“25 Must
HavesTo
Supercharge
Your Customer
Experience”, at
clutch.com/25 Must HavesTo Supercharge
Your Customer Experience
25

23. If you’re a B2C marketer ready to take
your customer experience to the next
level please contact us on the next page.