Results Twitter Dissemination Strategy

1. Media Pluralism Monitor 2015
Results dissemination by @CmpfEui
Case Study
Lorenzo Giuntini – Research Assistant
@illorenzo
Twitter as a way to communicate your research
EUI 14/10/2016 #EUItweets

2. http://monitor.cmpf.eui.eu/mpm2015/results/

3. Results go live

4. Influencer Outreach
• Sorted approximately 350 relevant contacts by country,
area or continent (if non - European) in 42 lists.
• Tweeted contacts with targeted Tweets.
Example of Tweet (same for contacts and organizations):
No European country is free from media freedom risks.
@target check the results of the Media Pluralism Monitor
2015: http://monitor.cmpf.eui.eu/news/results-mpm2015-
cmpf-comment/”

5. Endorsements

6. Endorsements

7. Endorsements

8. Why infographics?
• Tweets with images are 34% more likely to get retweeted
that tweets with no images.
• Tweets with photos get 313% more engagement
source: https://blog.twitter.com/2015/tweettip-use-photos-
to-drive-engagement

9. Twitter Analitycs

10. Keyhole Analitycs

11. Website visits

12. Collecting Emails
1480 downloads
450 emails added to the newsletter

13. Infographics: Where to start?

14. Thank You!
• Follow us: @CmpfEui
http://cmpf.eui.eu
• Case study presented by
Lorenzo Giuntini
@illorenzo