This document discusses trends in private dentistry in the United Kingdom in 2011. It identifies nine notable areas of opportunity: whitening, facial aesthetics, Invisalign/6 month smiles, Incognito veneers, Cerec, implants, dentures, and services targeted toward different age demographics and the gay community. The document encourages making decisions and provides contact information for further discussion.

1. Breaking News! The State of the Dental Nation – 18 th May 2011

2. The 2011 Players

7. The Notable Nine

8. The Private Dentistry 2011 Opportunity Matrix Whitening Facial Aesthetics Invisalign/6 month smiles Incognito veneers Cerec Implants Dentures 25-35 35-50 50-70 65+ Gay Pound

9. So lets make some decisions…..

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