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As banking becomes increasingly digital, banks and credit unions
have begun asking themselves, “Do we still need branches?”
The truth is that while some view visiting a physical branch as an
inconvenience in the digital age, it remains that many others
believe that they add essential value to their financial experience.
The relationship that people have surrounding their personal
wealth and day-to-day banking is far more intimate than that of
any other brand relationship within the life of an individual,
approaching that of a doctor-patient relationship.
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Highlights: Future Branches Consumer Study
Highlights: Future Branches Consumer Study
Highlights: Future Branches Consumer Study
Highlights: Future Branches Consumer Study

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Highlights: Future Branches Consumer Study

  • 1.
  • 2. As banking becomes increasingly digital, banks and credit unions have begun asking themselves, “Do we still need branches?” The truth is that while some view visiting a physical branch as an inconvenience in the digital age, it remains that many others believe that they add essential value to their financial experience. The relationship that people have surrounding their personal wealth and day-to-day banking is far more intimate than that of any other brand relationship within the life of an individual, approaching that of a doctor-patient relationship.
  • 3.
  • 5.
  • 7.
  • 9.
  • 11.