This introductory session will discuss the digital transformation revolution, what it is, and what any organization should do about it. We will discuss the analysis process, the effect on the products or services, the human resource, and the technology perspectives. After this session, the participants will have a better understanding of the essence of digital transformation and will be able to analyze their organization's progress in the matter.

1. Digital Transformation
Buzzword or Reality
Alon Fliess
Chief Architect
alonf@codevalue.net
@alon_fliess
http://alonfliess.me
http://codevalue.net

2. Buzzword or Reality
Buzzword
Reality

3. Digital Investment Crosses
the Chasm
• For the first time, digital spend is at
51%, surpassing non-digital
investment
• Companies are making investments
to shore up marketing technology,
integrate data and analytics, and add
digital skill sets.
• IDC doesn't believe the shift in digital
investment is temporary
3

4. Definition – Digital Transformation (DT or DX)
4
“The measure of intelligence is the ability to change.”
— Albert Einstein.
The adoption of digital technology to transform services or
businesses, through replacing non-digital or manual processes with
digital processes or replacing older digital technology with newer
digital technology.
Wikipedia

5. WIIFM – What’s In It For Me?
5

6. About Alon Fliess
6
 Chief Architect & Founder
 Microsoft Regional Director
 Microsoft Azure MVP
 alonf@codevalue.net
 @alon_fliess
 http://alonfliess.me
 http://codevalue.net

7. About CodeValue
 Awesome software company!
 Technology experts
 High quality software development solutions
Cloud Computing
Advanced Mobile
Technologies
UI/UX & Graphic
Design
Cross Platform
Development
Advanced Web
Technologies
ALM & DevOps Software Architecture
IOT & Embedded
Software
Training & Mentoring
Development
Management &
Methodology
7

8. Agenda
 History, Trends, Current State & Impact
 Covid19 - Digital Transformation Catalysator
 Main Technological Trends
 Business Trends
 Showstoppers
 Digital Transformation – Startups vs Businesses
 CodeValue's Way - The Digital Transformation
Workshop
8
This Photo by Unknown Author is licensed under CC BY-SA

9. Historical Trends & Enablers
 ~1980 – PC and Paperless Office
 ~2000 – Automation Processes, Networking, WWW
 ~2010 – Ecommerce, Big Data, BI
 ~2020 – Smart Processes, Productivity Tools - Agility,
Always On, Always Connected, Mobile, Cloud, AI/ML,
IoT, Realtime Information, product as a service
 Catalysator:
9

10. The Media disappearance
10

11. Shortening Distances & Shrinking the Time

12. The Industrial Revolution
12

13. Automated Processes
 Industrial Line  Obvious
 But the Israel Postal Company?!
 ‫דוארים‬
‫קדימה‬
:
‫ישראל‬ ‫בדואר‬ ‫הדיגיטלית‬ ‫הטרנספורמציה‬
13
"
‫מאליו‬ ‫כמובן‬ ‫לקוח‬ ‫אף‬ ‫לוקחים‬ ‫ולא‬ ‫לקוח‬ ‫כל‬ ‫על‬ ‫נלחמים‬ ‫אנו‬
.
‫עסקי‬ ‫לקוח‬ ‫גם‬ ‫להיות‬ ‫יכול‬ ‫חבילה‬ ‫או‬ ‫מכתב‬ ‫שמקבל‬ ‫הפרטי‬ ‫הלקוח‬
‫מורכבים‬ ‫לפתרונות‬ ‫הזקוק‬ ‫גדול‬
.
‫חבילת‬ ‫ללקוחות‬ ‫תופרים‬ ‫אנו‬ ‫כיום‬
‫ע‬ ‫שירותים‬
"
‫לבקשתם‬ ‫ובהתאם‬ ‫צרכיהם‬ ‫פ‬
"
‫חן‬ ‫עדית‬
.

14. Main Technology Trends - 2021
14
Open Source,
Standards &
Regulations
Development
Productivity &
Efficiency
Cloud, Multi-Cloud,
Native Cloud,
Hybrid Cloud &
Edge
IoT + Data + AI/ML
(+ As a Service)
Low Code & No
Code
PaaS + SaaS

15. Modern User Experience
15
Monkey
MindPong

16. Modern Concepts
16
• Subscription vs perpetual
Service as opposed to product
• DevSecOps – Automation, Deployment Model, Testing Models
• Multitenancy
• Operational Continuum – PC, Web, Phone, TV, Smart Watch, Car Multimedia
One application, many devices, many users
• Many simple services
• Much complex systems
• Hosting & Orchestration (K8S, Serverless)
• Observability (APM)
• No more legacy code!
Microservice Architecture

17. Startups vs. Established Businesses
17
Startup
 Agile
 Visionary, Revolutionary, Enthusiasm
 No legacy code & systems – Born to be wild!
 No bad Organizational Memory (OM)
 Must spend the budget and show ARR growth
Business
 Less agile, more bureaucracy
 Sometimes suffers from narrow vision & tiresome
 Technology dept & daily overhead
 Legacy code, maintenance, support
 Past bad experience effect the OM
 Budget are more constraints

18. Startups vs. Established Businesses
18
Startup
 No experience
 Risky, need an MVP to prove the concept
 Quick & dirty code, no upfront design, extreme
agile
 No Organizational Memory (OM) at all, including
the good one
Business
 Experts, Market Leader
 Stable
 The code is field tested, the code has evolved to meet the
market needs, the foundation is solid
 Domain Knowledge and Business Knowledge

19. Digital Transformation – An Advantage For All
 Both Startups & Businesses need Vison, Focus & Innovation
19

20. Digital Transformation Blockers
 The management is not committed
 Not willing to invest for a better future
 Tunnel Vision
 If it works don’t touch it
 The black box syndrome
 Past failures
 Human resource
 Resistance to change
 Problem to acquire talented
developers
 Not willing to invest in training
20

21. The CodeValue Way - The Digital Transformation Workshop
 Current status analysis across all projects
 The product & services concepts, teams’
capabilities, development processes and tools,
technology, architecture and source code
 The competitive landscape – what other are doing?
 The organization vision
 Gap analysis
 Evolution vs. Revolution
 Leveraging new technologies and processes to fill the
gap
 Establishing a common organization foundation
 Per project analysis, design, implementation
21

22. Summary
 The Digital Transformation is an ongoing accelerated effort
 Covid 19 was just a catalysator
 Developers Developers Developers, Technology & Concepts
 Plan & Migrate
 Be Tesla (As a startup and as a business)
 Attend the rest of the executive track to learn more
22

23. Cool Content
 Microsoft’s digital-transformation-e-books
 Israel Postal Company – Digital Transformation
 Globes Digital Transformation Event
 Tesla Digital Transformation
 The autonomous car influence on the Israeli economy
23

24. Q
A
24

25. Alon Fliess
Chief Architect & Founder
alonf@codevalue.net
@alon_fliess
http://alonfliess.me
http://codevalue.net