Making Newbiz Bespoke - The Network One, May 2017

•

0 recomendaciones•426 vistas

Co:definery

Workshop prepared for an audience of multi-disciplinary agency CEOs

Liderazgo y gestión

MAKING NEW-BUSINESS BESPOKE
Small changes, big difference
Robin Bonn
robin.bonn@codefinery.com
+44 (0)7989 330 449 
codefinery.com

25,000
10,000
10%
Source: IPA
@robonn #newbiz
UK agencies
85%
advertising agencies
of whom
Earn of the money

Average Creative charge-out
rate has reduced by 11%  
in 14 yrs
Source: MAA
@robonn #newbiz

“Ultimately, through the spam, we
build a mental picture of companies
we wouldn’t work with rather than
ones we would - and that can’t be
great for anyone’s business”
@robonn #newbiz

“Agencies are driven by their own
outcomes – getting a bigger share of
the business, doing work that’s easier,
more profitable, but less effective, or
winning an award or three”
@robonn #newbiz

So, how can you
make new-business
easier?

“My biggest frustration with
any agency is when they
say they can do everything.  
It's never going to be true”
@robonn #newbiz

Without a value proposition
- what you do for whom -
you won’t standout
@robonn #newbiz

@robonn #newbiz
All about what  
you do
About the value you
create for the client
We help you
sell more
We do
marketing
Aim here
Proposition sweet-spot

Being an expert needs proof
- so what’s your agency’s
customer experience?
@robonn #newbiz

By 2017, 89% of marketers
expect customer experience to
be their primary differentiator
@robonn #newbiz

What can you do
when you get
back to the office?

Bespoke kills  
‘best practice’
@robonn #newbiz

@robonn #newbiz
9 out of 10
agencies have
no vision

@robonn #newbiz
Narrative Proposition
Point of view
Positioning

@robonn #newbiz
The only point of difference  
is a point of view

@robonn #newbiz
"When you don’t know, you try
desperately to find out.
But the minute you think you
know, the minute you go – oh,
yeah, we’ve been here before, no
sense reinventing the wheel – you
stop learning, stop questioning,
and start believing in your own
wisdom, you’re dead.
You’re not stupid anymore, you  
are f*****g dead"

5 minutes:  
How are you demonstrating
how you’re different?

Why is it so hard to
find the right new-
business person?
@robonn #newbiz
(secret: they’re not superheroes)

@robonn #newbiz
Actions:
1. New-business is hard
2. Clients buy expertise
3. Define your proposition
4. Your CX is proof
5. Bespoke kills best practice
6. Fix what’s broken
7. Set a vision
8. Have a PoV
9. Think about touch-points
10.Build the right model

codefinery.com
GOOD LUCK
Robin Bonn
robin.bonn@codefinery.com
+44 (0)7989 330 449

Más contenido relacionado

Último

Software developers are intended to be massive, highly leverageable value creators for their companies and teams - using their creative and technical talent to build products themselves or mission-critical systems that facilitate the delivery of value inside the business. The blunt truth, however, is that many software developers would screw up tying their own shoes when left to their own devices. There's an abundant corpus of work out there on how managers routinely let down their software developers through insufficient planning, communication, listening, and support. In this talk we're going to explore the inverse - how individual software developers contributing to a project unintentionally sabotage their teams, their companies, their projects, and themselves through: * Immutable technical preferences + biases; * Bad attitudes; * Poor listening; * Inflexible and unproductive learning styles; * Risk aversion; * Incuriosity; * And more! Most importantly, in this talk we're going to try to address how we can help shift developers who want to learn and improve, but are have trouble executing, become the high value contributors they'd like to be.

How Software Developers Destroy Business Value.pptx

Aaron Stannard

Intro_University_Ranking_Introduction.pptx

Ass.Prof. Dr. Mogeeb Mosleh

The Psychology Of Motivation - Richard Brown

SandaliGurusinghe2

Gautam Buddh Nagar Call Girls 🥰 8617370543 Service Offer VIP Hot Model Whatsapp Number Gautam Buddh Nagar Escorts Call girls 8617370543 Available 24x7 WhatsApp Chat With Nitya salvi:-8617370543 100% Real Call Girls in Gautam Buddh Nagar 3500 With Cash Payment Available. Call (8617370543) Enjoy Premium Gautam Buddh Nagar Call Girl Service Offer by 500+ VIP ... Sexy call girls in Gautam Buddh Nagar are the ones who can provide you quality services every single time. Moreover, there is no restrictions on how ... Visit us for Gautam Buddh Nagar escorts service +91-8617370543 where you may find always a new look up in your fantasy and try them as new girls, we most prefer ... One shot: ₹2000/in-call, ₹5000/out-call Two shots with one girl: ₹3500/in-call, ₹6000/out-call Body to body massage with sex: ₹3000/in-call Full night for one person: ₹7000/in-call, ₹10000/out-call Flexibility Choices and options Lists of many beauty fantasies Turn your dream into reality Perfect companionship Cheap and convenient In-call and Out-call services And many more. WhatsApp Chat: 📞 8617370543 Visit The Website : https://www.nityasalvi.com/

Gautam Buddh Nagar Call Girls 🥰 8617370543 Service Offer VIP Hot Model

Nitya salvi

Reviewing and summarization of university ranking system to.pptx

Ass.Prof. Dr. Mogeeb Mosleh

internship thesis pakistan aeronautical complex kamra

AllTops

Leaders enhance communication by actively listening, providing constructive f...

Ram V Chary

digital Human resource management presentation.pdf

ArtiSrivastava23

Agile Coaching Change Management Framework.pptx

alinstan901

Siliguri Escorts Service Girl ^ 9332606886, WhatsApp Anytime Siliguri

meghakumariji156

Marketing Management 16th edition by Philip Kotler test bank.docx

ssuserf63bd7

International Ocean Transportation p.pdf

AlejandromexEspino

Safety T fire missions army field Artillery

KennethSwanberg

Saudi Arabia [ Abortion pills) Jeddah/riaydh/dammam/+966572737505☎️] cytotec tablets uses abortion pills 💊💊 How effective is the abortion pill? 💊💊 +966572737505) "Abortion pills in Jeddah" how to get cytotec tablets in Riyadh " Abortion pills in dammam*💊💊 The abortion pill is very effective. If you’re taking mifepristone and misoprostol, it depends on how far along the pregnancy is, and how many doses of medicine you take:💊💊 +966572737505) how to buy cytotec pills At 8 weeks pregnant or less, it works about 94-98% of the time. +966572737505[ 💊💊💊 At 8-9 weeks pregnant, it works about 94-96% of the time. +966572737505) At 9-10 weeks pregnant, it works about 91-93% of the time. +966572737505)💊💊 If you take an extra dose of misoprostol, it works about 99% of the time. At 10-11 weeks pregnant, it works about 87% of the time. +966572737505) If you take an extra dose of misoprostol, it works about 98% of the time. In general, taking both mifepristone and+966572737505 misoprostol works a bit better than taking misoprostol only. +966572737505 Taking misoprostol alone works to end the+966572737505 pregnancy about 85-95% of the time — depending on how far along the+966572737505 pregnancy is and how you take the medicine. +966572737505 The abortion pill usually works, but if it doesn’t, you can take more medicine or have an in-clinic abortion. +966572737505 When can I take the abortion pill?+966572737505 In general, you can have a medication abortion up to 77 days (11 weeks)+966572737505 after the first day of your last period. If it’s been 78 days or more since the first day of your last+966572737505 period, you can have an in-clinic abortion to end your pregnancy.+966572737505 Why do people choose the abortion pill? Which kind of abortion you choose all depends on your personal+966572737505 preference and situation. With+966572737505 medication+966572737505 abortion, some people like that you don’t need to have a procedure in a doctor’s office. You can have your medication abortion on your own+966572737505 schedule, at home or in another comfortable place that you choose.+966572737505 You get to decide who you want to be with during your abortion, or you can go it alone. Because+966572737505 medication abortion is similar to a miscarriage, many people feel like it’s more “natural” and less invasive. And some+966572737505 people may not have an in-clinic abortion provider close by, so abortion pills are more available to+966572737505 them. +966572737505 Your doctor, nurse, or health center staff can help you decide which kind of abortion is best for you. +966572737505 More questions from patients: Saudi Arabia+966572737505 CYTOTEC Misoprostol Tablets. Misoprostol is a medication that can prevent stomach ulcers if you also take NSAID medications. It reduces the amount of acid in your stomach, which protects your stomach lining. The brand name of this medication is Cytotec®.+966573737505) Unwanted Kit is a combination of two medicines, whi

Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC

Abortion pills in Riyadh +966572737505 get cytotec

This paper "Beyond the Codes: Repositioning Towards a Sustainable Development," presented in 2013, underscores the crucial role of effective communication in driving sustainability within engineering practice. While traditional engineering approaches have relied heavily on codes of measurement and standardization to ensure safety and efficiency, the paper argues for a fundamental repositioning of engineering towards sustainability. This repositioning, depicted as going "beyond the codes," urges engineers to integrate sustainability principles into their work. Engineers must recognize that sustainability encompasses environmental stewardship, social equity, and economic prosperity, transcending mere compliance with technical standards. This broader mandate requires engineers to engage in dialogue with diverse stakeholders, including policymakers, industry leaders, and communities. Effective communication becomes paramount in fostering collaboration and garnering support for sustainable initiatives. Moreover, engineers must embrace a new mindset that positions sustainability as a core aspect of their profession. They must advocate for sustainability within their organizations, challenging existing norms, and championing innovative solutions. This shift in perspective requires engineers to become proficient communicators, capable of articulating the value proposition of sustainability to various audiences. Internal communication within engineering firms is equally vital, fostering a culture of collaboration and innovation. Engineers must share knowledge, expertise, and best practices to accelerate the adoption of sustainable technologies and practices. Visual communication tools, such as data visualization, can aid in conveying complex technical information effectively. Ultimately, the paper emphasizes that effective communication is essential for repositioning engineering towards sustainability. By embracing communication as a core competency and championing sustainability, engineers can navigate the complexities of the 21st century and pave the way for a more sustainable future.

Beyond the Codes_Repositioning towards sustainable development

Nimot Muili

Your voice, smiling, facial expressions, body language, and genuine Hospitality are tightly connected. Always strive to be a Hospitality service professional. The importance of Smiling is vital in the hospitality industry. People who were or are being raised and educated on digital devices have not had the opportunity to learn and use the necessary and multiple communication skills the way previous generations did. It's a lost art that needs to be presented to the generations that followed the Baby Boomers. These are the generations alive today: Generation X, Generation Y (Millennials), Generation Z, and Generation Alpha.

W.H.Bender Quote 62 - Always strive to be a Hospitality Service professional

William (Bill) H. Bender, FCSI

Destacado

How to Prepare For a Successful Job Search for 2024

Albert Qian

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

MindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Applitools

12 Ways to Increase Your Influence at Work

GetSmarter

ChatGPT webinar slides

Alireza Esmikhani

More than Just Lines on a Map: Best Practices for U.S Bike Routes

Project for Public Spaces & National Center for Biking and Walking

Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

DevGAMM Conference

Barbie - Brand Strategy Presentation

Erica Santiago

According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place. In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board. • Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations • Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee • Understand how managers can build trust and make it comfortable for employees to provide upward feedback • Unite your organisation with a unified approach to 1:1 meetings Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose. About the Speakers Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS) Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner. Teala Wilson - Senior Consultant, Strategic Services, Saba Software Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design. Want to learn more? Join us for an upcoming Product Tour! http://bit.ly/2yitfqu

Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well

Saba Software

This video by Simplilearn will explain to you Introduction to C Programming Language. Introduction to C Programming Language Tutorial For Beginners will explain to you the C language's history, C's importance, its features, real-world applications, and some of its advantages and disadvantages. 00:00 Introduction to C 1:42-History of C language Dennis Ritchie, a computer scientist, could identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid. Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry. 2:48-Importance and unraveling the powerful capabilities of C, The widespread use of C started to take over the IT industry. Unraveling the potential of C, the designers began to discover new possibilities that led them to focus on the big picture. 3:56-C's cutting-edge features The designers at Bell Laboratories ensured that their programming language solved the issues with B and BCPL and the ones they had foreseen. 6:35-The popular real-world applications of C -UNIX operating system -google file system -Mozilla -Graphical user interface 8:30-The advantages and disadvantages of C 10:34-The popular IT companies and their domains that employ C · MasterCard · IBM · Flipkart · Dell · Twitter · GitHub and twitch 11:09-First c program. 🔥 Explore our FREE courses with completion certificates: https://www.simplilearn.com/skillup-f... ✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH ⏩ Check out the C++ Programming training videos: https://www.youtube.com/playlist?list... #IntroductiontoCProgrammingLanguage #CLanguage #CProgramming #CProgram #CProgrammingLanguage #LearnCProgramming #HowToCodeInCForBeginners #CTutorialForBeginners #LearnCProgramming #Simplilearn Dennis Ritchie, a computer scientist, was able to identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid. Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry. ✅What is C++ Programming? C++ is an enhanced and extended version of C programming language, developed by Bjarne Stroustrup in 1979 as part of his Ph.D. project. Bjarne developed what he called ‘C with Classes’ (later renamed C++) because he felt limited by the existing programming languages that were not ideal for large scale projects. He used C to build what he wanted because C was already a general-purpose language that was efficient and fast in its operations. ✅C++ Career Prospects: With just C++ programming expertise, you will have excellent job opportunities, salaries, and career prospects. However, for a career based on programming languages such as Java and Python (which are in more demand than C++) or for careers based on front-end, back-end, and full-stack

Introduction to C Programming Language

Simplilearn

Destacado (20)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

12 Ways to Increase Your Influence at Work

ChatGPT webinar slides

More than Just Lines on a Map: Best Practices for U.S Bike Routes

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

Barbie - Brand Strategy Presentation

Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well

Introduction to C Programming Language

Making Newbiz Bespoke - The Network One, May 2017

1. MAKING NEW-BUSINESS BESPOKE Small changes, big difference Robin Bonn robin.bonn@codefinery.com +44 (0)7989 330 449  codefinery.com

2. What do you love about new-business?

3. …and what annoys you the most?

4. Why is new-business so bloody hard?

5. 25,000 10,000 10% Source: IPA @robonn #newbiz UK agencies 85% advertising agencies of whom Earn of the money

6. Average Creative charge-out rate has reduced by 11%   in 14 yrs Source: MAA @robonn #newbiz

7. “Ultimately, through the spam, we build a mental picture of companies we wouldn’t work with rather than ones we would - and that can’t be great for anyone’s business” @robonn #newbiz

8. “Agencies are driven by their own outcomes – getting a bigger share of the business, doing work that’s easier, more profitable, but less effective, or winning an award or three” @robonn #newbiz

9. So, how can you make new-business easier?

10. What’s working well?

11. What do   you do?

12. …and what makes you unique?

13. “My biggest frustration with any agency is when they say they can do everything.   It's never going to be true” @robonn #newbiz

14. @robonn #newbiz Clients buy expertise

15. Without a value proposition - what you do for whom - you won’t standout @robonn #newbiz

16. @robonn #newbiz

17. @robonn #newbiz

18. @robonn #newbiz

19. @robonn #newbiz All about what   you do About the value you create for the client We help you sell more We do marketing Aim here Proposition sweet-spot

20. 5 minutes:   Your new value proposition

21. Being an expert needs proof - so what’s your agency’s customer experience? @robonn #newbiz

22. By 2017, 89% of marketers expect customer experience to be their primary differentiator @robonn #newbiz

23. @robonn #newbiz

24. @robonn #newbiz

25. What can you do when you get back to the office?

26. Bespoke kills   ‘best practice’ @robonn #newbiz

27. @robonn #newbiz Only fix what’s broken

28. 5 minutes:   Your biggest challenge

29. @robonn #newbiz 9 out of 10 agencies have no vision

30. @robonn #newbiz Narrative Proposition Point of view Positioning

31. @robonn #newbiz The only point of difference   is a point of view

32. @robonn #newbiz "When you don’t know, you try desperately to find out. But the minute you think you know, the minute you go – oh, yeah, we’ve been here before, no sense reinventing the wheel – you stop learning, stop questioning, and start believing in your own wisdom, you’re dead. You’re not stupid anymore, you   are f*****g dead"

33. @robonn #newbiz

34. @robonn #newbiz Source: Tim Williams

35. 5 minutes:   How are you demonstrating how you’re different?

36. Why is it so hard to find the right new- business person? @robonn #newbiz (secret: they’re not superheroes)

42. 5 minutes:   What’s your model?

43. Let’s recap…

44. @robonn #newbiz Actions: 1. New-business is hard 2. Clients buy expertise 3. Define your proposition 4. Your CX is proof 5. Bespoke kills best practice 6. Fix what’s broken 7. Set a vision 8. Have a PoV 9. Think about touch-points 10.Build the right model

45. codefinery.com

46. codefinery.com GOOD LUCK Robin Bonn robin.bonn@codefinery.com +44 (0)7989 330 449

Making Newbiz Bespoke - The Network One, May 2017

Recomendados

Recomendados

Más contenido relacionado

Último

Último (16)

Destacado

Destacado (20)

Making Newbiz Bespoke - The Network One, May 2017