"Design is your business too" by Emanuela Damiani. A well designed experience is an essential part of a digital product. The whole organization should know its importance and that they need to work hard to achieve it. Even though many people agree with the importance of a well-designed experience, it can be hard to get everybody on board, which is crucial to ensuring a successful outcome. This talk will show how to engage the full team by defining design directions, revealing hidden values, and making everybody proud about the service thery're building.

1. Design is your
business too
Emanuela Damiani
19th March 2016, Codemotion Rome

2. Nice to meet you!
Emanuela Damiani
— ux designer
— lives in Berlin
— loves cat
@brassy online

5. — ad-tech
— big data
— fin-tech( )
What we do at Hitfox

6. What we do at Hitfox
— product
— team

7. ME
THEFOX
A casual day

8. Design is your
business too

9. The talk
• Learning through play

10. The talk
• Learning through play
• Design games

11. The talk
• Learning through play
• Design games
• Avoid pitfalls

12. Learning
though play

13. Divergent thinking

14. For best results,
involve others.

15. Run a collaborative
workshop

16. Invite the right
people

17. Invite the right people
Stakeholders

18. Invite the right people
Developers

19. Invite the right people
Product owner
Or project manager or… whatever.

20. Invite the right people
Marketing people
Yes, also them.

21. Invite the right people
You know best
SEO guy, content team, print designer…

22. Invite the right people
Not exaggerate!

23. Get the right
equipment
Get the right
equipment

24. Get the right equipment
Fat-tip markers

25. Get the right equipment
Sticky notes

26. Get the right equipment
A big room

27. Get the right equipment
Paper

28. Get the right equipment
Bring a camera

29. Set the scene

30. Be a good host

31. Design games

32. Games #1
Design the box
http://www.undercoverux.com/resources/designthebox.pdf

33. Design the box
How to play

34. Design the box
Why, why, why?

35. Design the box
Timing

36. Design the box
Fancy!

37. Design the box
Think about the
product

38. Games #2
The KJ Method
by Jiro Kawakita

39. The KJ Method
How to play

40. The KJ Method
Determine a focus
question

41. • Who are our users?

42. • Who are our users?
• What features do users need?

43. • Who are our users?
• What features do users need?
• What goals do users have when
they come to our site?

44. • Who are our users?
• What features do users need?
• What goals do users have when
they come to our site?
• What did we learn in research
phase?

45. The KJ Method
Put opinions onto
sticky notes

46. The KJ Method
Group similar
items

47. The KJ Method
Naming each
group

48. The KJ Method
Ranking the most
important groups

49. The KJ Method
Reaching unity in
record time

50. Games #3
Six-to-One

51. Six-to-One
How to play
http://www.undercoverux.com/resources/6up.pdf

52. Six-to-One
I can’t draw!

53. Sketchbooks are not about being
a good artist, they’re about being
a good thinker.

54. Six-to-One
I can sketch!

55. Six-to-One
Six different ideas

56. Six-to-One
One-up
http://www.undercoverux.com/resources/1up.pdf

57. Six-to-One
Let’s talk

58. Six-to-One
Alternative
solutions

59. Avoid pitfalls

60. Pitfall #3
Manage a huge
audience

61. Pitfall #1
My boss doesn’t
want us to ”play”

62. Pitfall #2
Design by
committee

63. What we learn

64. Encouraging a shared ownership
Puts design in
everyone’s hands

65. Learn more about product
Design The Box

66. Reach consensus
The KJ Method

67. Investing interface
Six-to-One

68. Avoid pitfalls
Have fun
and do it again!

69. Want more?
Undercover
user experience design
— C. Bowles & J. Box
Game storming
— D. Gray, S. Brown,
J. Macanufo
Go to more conferences!

70. 25% off with:
volemoseBene
The Frontend Guide to Life, Universe and Everything
From the Front | Bologna, 15th
&16th
September
2016.fromthefront.it

71. Thanks!
All pictures belong
to their respective authors
@brassy