Sitecore XP platform
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Learn what Sitecore XP platform is. Presentation by Jakub Koba, CTO at Coders Center, an IT practitioner with years of experience in software engineering and systems infrastructure.
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Sitecore XP platform
- 1. Coders.Center – Employment Agency for Programmers 1
- 2. SITECORE XP What is the Sitecore XP platform? Coders.Center – Enterprise Technology Partner 2
- 3. Coders.Center – Enterprise Technology Partner 3
- 4. MARKETER CHALLENGES > Knowing customer better > Personalize > Engage > Analyze & optimize Coders.Center – Enterprise Technology Partner 4
- 5. LEARN Know your customer better Coders.Center – Enterprise Technology Partner 5
- 6. XDB – BIG DATA ONLINE ANALYTICS > Gathers the data from several sources online > Makes them available to marketing automation platform in real time > Builds 360 view of website visitor > Reliable and efficient at scale Coders.Center – Enterprise Technology Partner 6
- 7. 360 DEGREE VIEW OF WEBSITE VISITOR Coders.Center – Enterprise Technology Partner 7
- 8. WEB FORMS Coders.Center – Enterprise Technology Partner 8
- 9. PERSONALIZE Deliver content that users look for Coders.Center – Enterprise Technology Partner 9
- 10. PERSONALIZED EXPERIENCE Coders.Center – Enterprise Technology Partner 10
- 11. RULE BASED PERSONALIZATION Coders.Center – Enterprise Technology Partner 11
- 12. PREDICTIVE PERSONALISATION AND PROFILING > Sitecore builts visitor’s profile in real time > Visitor’s profile can be further used to match predefined templates experience > As the visitor browses the website, his profile is being adjusted Coders.Center – Enterprise Technology Partner 12
- 13. ENGAGE Optimize your customer journey to reach your goals Coders.Center – Enterprise Technology Partner 13
- 14. CAMPAIGN MANAGEMENT Coders.Center – Enterprise Technology Partner 14 > Organise all marketing activities in one stream > Effectiveness of every campaign can be easily tracked by eXperience Platform
- 15. MARKETING AUTOMATION > Easily manageable marketing automation workflows for web marketers > Integrated reporting Coders.Center – Enterprise Technology Partner 15
- 16. Coders.Center – Enterprise Technology Partner 16 E-MAIL CAMPAIGN MANAGER
- 17. ANALYZE & OPTIMIZE Understand your user base and optimize user experience Coders.Center – Enterprise Technology Partner 17
- 18. A/B AND MULTIVARIANT TESTING BUILT IN WORKFLOW Coders.Center – Enterprise Technology Partner 18
- 19. A/B AND MULTIVARIANT TESTING BUILT IN WORKFLOW Coders.Center – Enterprise Technology Partner 19
- 20. TRAFFIC FUNNEL ANALYSIS Coders.Center – Enterprise Technology Partner 20
- 21. BUILT-IN VISITOR BEHAVIOUR ANAYLYTICS Coders.Center – Enterprise Technology Partner 21
- 22. WRAP UP What is the Sitecore XP platform then? Coders.Center – Enterprise Technology Partner 22
- 23. Coders.Center – Enterprise Technology Partner 23
- 24. CONTACT US! CODERS CENTER HQ Plac Solny 15 50-062 Wrocław, DOLNOŚLĄSKIE CODERS CENTER UK Union House 7-9 Union Street STRATFORD-UPON-AVON Warwickshire, England CV37 6QT LIMITED COMPANY REGISTERED IN POLAND & UNITED KINGDOM. NIPEU: PL8971800977; KRS: 0000524281 CODERS CENTER SE Tornrogatan 3B 426 68 Vastra Frolunda Gothenburg, SWEDEN DELIVERY CENTER WRO ul. Duńska 11, 4th floor 54-427 Wrocław, DOLNOŚLĄSKIE DELIVERY CENTER BIA ul. Żurawia 71A, 1st floor, lok. 50&51 15-540 Białystok. PODLASKIE PHOTON PROJECT ul. Zwierzyniecka 10 lok. 9 15-333 Białystok, PODLASKIE CONTACT US! Tel: +48 71 300 1245 E-mail: contact@coders.center www.coders.center https://coders.center/AboutUs CODERS CENTER USA 110 Wall St New York, NY 10005, USA
Notas del editor
- Developers know Sitecore from Visual Studio What are the benefits for customers? Is is only a clever marketing
- Knowing customers = address better their needs Personalize = deliver the contentn they’re looking for Engage = let them convert, not necessarily draw profit Analyze & optimze = get better and better
- Built in rules editor Seems familiar
- N-Dimensional Euclidean Distance Marketer can preview personalised website
- Delivers personalised e-mail messaging Advanced segmentation A/B testing capabilities
- What is Sitecore? CMS – only 10% BI – xDB Marketing automation and other marketing tools It doesn’t matter for development. These are OOTB