personal brand

1. PERSONAL BRAND EXPLORATION
Cody Watson
Project & Portfolio I: Week 3
August 25th, 2019

2. The middle child of 7, Cody Watson grew up in
Daytona Beach, Fl. Sports have always been
Cody’s passion as he has played on sports
teams his whole life. After growing up playing
sports Cody has always wanted to become a
commentator of the game, which is why he
choose to attend Full Sail University. His love for
sports allowed him to discover the Sportscasting
Bachelor’s Degree that Full Sail has to offer.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Announcer
• TV News Anchor
• Morning Show Host
Hero Archetype- Through hard work
and dedication I strive to become
the greatest by changing the world.
By using repetition and overcoming
obstacles to become the best
sportscaster I can be.
Sportscaster for Professional or Collegiate Level

4. ▸ Demographics: 60 % Male,
35-45 years old, Predominantly
White, Married, College
Educated, Located mostly along
the East Coast.
▸ Psychographics: Enjoys the great
outdoors, being active, hanging
out in groups, talking about
sports.
▸ Ideal Audience Members:
Gregory King Jr. Home Inspector
at Pro Inspection Property
Solutions, Olga Chernova Tennis
Coach at Brescia University.
Recruiters & Hiring Managers at PBR, PRCA, and CBR
TARGET AUDIENCE

5. GOALS
▸ Short-Term Goal: Immediately after graduating
in January or 2021 from Full Sail University
with my Bachelor’s Degree in Sportscasting my
first goal is to land a job in my career field. The
goal is also to create my own podcast and
have 100 subscribers.
▸ Mid-Term Goal: By December 31st, 2026
approximately 5 years after I have earned my
Bachelor’s Degree I hope to work for ESPN
and have my own show on the network.
Hopefully from the success of the podcast.
▸ Long-Term Goal: By December 31st, 2040 my
goal is to have my own sports network
channel. My goal is also to have invested into a
few sports teams or businesses and be
recognized as the voice of sports.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Word Processing Software 70%
Data Base Software 35%
Time Management 70%
Public Speaking 60%
SOFTHARD
Spreadsheet Software 25%
Word Processing 70%
Speaking 40%
Speech Recognition 90%
SOFTHARD

7. AS A PROFESSIONAL SPORTSCASTER,
I MAKE THE FANS AT HOME WHO
KNOW NOTHING ABOUT SPORTS
LEARN AND BECOME INTERESTED.
PROMISE

8. CREDENTIALS
Work Experience:
• 10 years of Landscape and Tree Service
Experience.
• 3 years of Retail/Grocery Experience.
• 1 year of Maintenance Experience.
• 4 years of Hospitality Experience.
Education:
• High School Diploma, Mainland High
School (2013)
• Sportscasting, B.S., Full Sail University (Exp. 2021)
Awards:
• No awards yet accumulated.

9. COMPETITION
Jake Erickson
Industry Experience:
•
Education:
• Current Student enrolled in Sports Marketing, B.S. at
Full Sail University
Leadership Experience:
• No Leadership Experience Shown
Skills and Proficiencies:
• Social Media Marketing - 1 endorsement
• Adobe Creative Suite - 0 endorsement
• Public Speaking- 0 endorsements
Cody Watson
Overall Online Presence:
• 48 connections, banner image included customized,
personal headshot, no articles published, URL
customized
• Grade: Average, 25 out of 100
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Foreman for Marjenhoff Tree Service for 5 years.
Skills and Proficiencies:
• Social Media Marketing - 0 endorsements
• Adobe Creative Suite - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• 0 connections, no banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 15 out of 100

10. COMPETITION
Jeff Radcliffe
Industry Experience:
• Broadcaster for MLS Pro Team
Orlando City for 3 years
Education:
• Virginia Tech (1991-1995) B.A. Communication Studies
Noteworthy Experience:
• Broadcaster for Orlando City MLS Pro Team
(2015-2018)
• Course Director Full Sail University (2019-Present)
Skills and Proficiencies:
• Broadcast - 36 endorsements
• Television - 29 endorsements
• Video Production - 25 endorsements
Cody Watson
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Awesome 85 out of 100
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Foreman for Marjenhoff Tree Service for 5 years.
Skills and Proficiencies:
• Social Media Marketing - 0 endorsements
• Adobe Creative Suite - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• 0 connections, no banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 15 out of 100

11. BRAND POSITION
Showcasing charisma, honesty and
leadership like no other Cap is viewed as a
top notch role model.
CODY “THE CAPTAIN” WATSON
Cody earned the name “Cap/
The Captain” from his buddies
from school, as he was viewed
as a leader.

12. NETWORKING & MARKETING
Industry Events & Organizations
• 2019 Pop Warner Super Bowl
‣ December 6- December 14, 2019 Orlando, FL
‣ The Jr. NBA Global Championship
‣ August 6- August 11, 2019 Orlando, FL
• Disney Cup International
‣ July 13 - July 19, 2020 | Orlando, FL
Digital Marketing
• Primary Content:
• Primary Tools: FB and Instagram - promote podcast through
30 sec. promo videos; LinkedIn - network with industry pros
and publish monthly articles highlighting some of the podcast
stories
• Website: Full Sail digital portfolio site to showcase school
work.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level sportscaster who can help me
throughout my time at Full Sail.
Formal Education
• Complete Sportscasting, B.S. by expected graduation
date in 2020
Technical Skills
• Word Processing Software
• Spreadsheet Software
Soft Skills
• Public Speaking
• Active Listening
• Critical Thinking

14. Cody Watson
You know how most sportscasters are vague and
boring? Well what if I told you I had a solution on how to find someone who
is enthusiastic and fun. Giving an upcoming sportscaster like me a chance
to showcase my talents and succeed.
“

15. REFERENCES
▸ https://www.linkedin.com/in/gregory-
king-jr-95b8a8167/
▸ https://www.linkedin.com/in/olga-
chernova-2731627b/
▸ https://www.onetonline.org/link/
summary/27-3011.00
▸ https://www.kayeputnam.com/
▸ https://www.espnwwos.com/events/
▸ http://fsbizsite.com/cwatson2/
▸ http://www.sportscastingcareers.com/
SMG/wp-content/uploads/Sportscaster-
Live-at-Football-Game.jpg