Consider the user when creating websites and front-end design experiences. WordPress is a great tool and the future of ux might depend on it!

1. THE FUTURE OF UXFUTURE

2. CODY LANDEFELD
DIRECTOR @ Mode Effect
!
UX & WordPress
!
12+ YEARS IN DESIGN/WEB
8+ YEARS IN WORDPRESS
@codyl // codyl.com // #wcmia

3. WHAT IS UX?UX
“User Experience” encompasses all aspects of the end-user’s
interaction with the company, service, or products.
“Usability” is a quality attribute of the UI, covering whether the
system is easy to learn, efficient to use, pleasant, etc. Also
extremely important work in conjunction with “User Experience.”
@codyl // codyl.com // #wcmia

4. PAST
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UX OF THE PASTTHE PAST
@codyl // codyl.com // #wcmia

5. Was our experience with services and products
better or worse pre-internet?
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UX OF THE PASTTHE PAST
@codyl // codyl.com // #wcmia

6. PAST
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UX OF THE PASTTHE PAST
@codyl // codyl.com // #wcmia

7. @codyl // codyl.com // #wcmia
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UX OF THE PASTTHE PAST

8. Which product or service did you have the best “experience”
with before the internet?
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UX OF THE PASTTHE PAST
@codyl // codyl.com // #wcmia

9. PAST
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UX OF THE PASTTHE PAST
@codyl // codyl.com // #wcmia

10. PAST
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UX OF THE PASTTHE PAST
@codyl // codyl.com // #wcmia

11. PAST
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UX OF THE PASTTHE PAST
Remember this drill?
@codyl // codyl.com // #wcmia

12. Remember when cell phones were just phones?
UX OF THE PASTTHE PAST
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@codyl // codyl.com // #wcmia

13. UX OF THE PASTTHE PAST
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@codyl // codyl.com // #wcmia

14. PAST
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UX OF THE PRESENTTHE PRESENT
@codyl // codyl.com // #wcmia

15. Transitioning to the web:
!
“The internet makes things easier
and difficult at the same time.”
UX OF THE PRESENTTHE PRESENT
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-@codyl // codyl.com // #wcmia

16. UX OF THE PRESENTTHE PRESENT
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17. Focus on usability:
!
Everything is about the user.
The customer experience on every device
needs to be optimal.
UX OF THE PRESENTTHE PRESENT
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-@codyl // codyl.com // #wcmia

18. UX OF THE PRESENTTHE PRESENT
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-@codyl // codyl.com // #wcmia

19. Everyone has a computer and uses the web.
The web needs to be easier to use.
But it requires strategy and thought to make it usable.
UX OF THE PRESENTTHE PRESENT
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-@codyl // codyl.com // #wcmia

20. PAST
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“If the user can’t use it,
It dosen’t work.”
-SUSAN DRAY
@codyl // codyl.com // #wcmia

21. The web is being used on multiple devices
(via smartinsights.com)
UX OF THE PRESENTTHE PRESENT
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-@codyl // codyl.com // #wcmia

22. Web usage continues to become more segmented
(via smartinsights.com)
UX OF THE PRESENTTHE PRESENT
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-@codyl // codyl.com // #wcmia

23. PAST
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UX OF THE FUTURETHE FUTURE
@codyl // codyl.com // #wcmia

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UX OF THE FUTURETHE FUTURE
What does the future hold?
!
Tomorrow insists on more segmentation & fragmentation.
!
Computers // Phones // Tablets // Phablets // Etc.
@codyl // codyl.com // #wcmia

25. PAST
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UX OF THE FUTURETHE FUTURE
What role can the designer play in this?
@codyl // codyl.com // #wcmia

26. PAST
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UX OF THE FUTURETHE FUTURE
As designers, we need to design for the web humanely.
@codyl // codyl.com // #wcmia

27. “A user should not be kept waiting unnecessarily is
an obvious and humane design principle. It is also
humane not to hurry a user; the more general
principle is: Users should set the pace of an
interaction.”
!
-JEFF RASKIN
@codyl // codyl.com // #wcmia
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28. PAST
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!
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UX OF THE FUTURETHE FUTURE

29. PAST
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!
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UX OF THE FUTURETHE FUTURE
@codyl // codyl.com // #wcmia

30. PAST
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FUTURE
!
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UX OF THE FUTURETHE FUTURE

31. PAST
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FUTURE
!
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UX OF THE FUTURETHE FUTURE
What does this mean for the designer?
!
@codyl // codyl.com // #wcmia

32. “All our work is never over...”
-DAFT PUNK

33. Thanks.
!