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Similar a Web 2.0, Dutch Railways & Teststation Leiden (20)
Web 2.0, Dutch Railways & Teststation Leiden
- 6. This is a website that belongs to the virtual world we’ve just seen
- 9. How we try to build a new station together with our customers…
- 11. How the Dutch Railways try to listen more carefully to their customers
- 18. then I worked as a communication manager in the world of training companies for 15 years.
- 26. It was a Monday in January last year
- 31. a test station where 1. the latest ideas about stations are put into effect
- 49. I was in charge of the communication
- 57. to improve our performance in cooperation with our public
- 73. It’s also – like the test station – one big experiment:
- 90. into the future of stations in The Netherlands.
- 93. of the actual building process of the test station in Leiden.
- 113. To get a real and direct opinion of our clients.
- 121. And how did we get them involved ?
- 130. into the hearts and minds of our public.
- 147. More than 4.000 filled in surveys (with 38 questions!)
- 155. not only to our site, but also to the site and shops of our partners.
- 167. To enrich the brand of the Dutch Railways.
- 172. We want to improve the station, the station area and our service in the station.
- 186. How can a website contribute to building a brand ?
- 189. One of the most visible features of the website
- 193. a big, anonymous organization
- 226. to design the station toilet areas of the future.
- 229. 2. Make a design for all the glass walls.
- 234. Choose a serious subject for co-creation, so the people can really join in. So Lesson 1 is:
- 237. So that they would cooperate with us. think of the internal designers, the project managers, the builders.
- 238. And that is Lesson 2: Focus on selling your idea in your own organization.
- 245. We had to think about: which procedure, which upload mechanism, how to vote? etc., etc.
- 246. A lot of questions, because some of us
- 252. and the jury (staffmembers of the Dutch Railways) picked the winner.
- 265. due to a ‘ lack of quality and applicability’ (as they put it mildly).
- 272. it’s the most important thing I’ve learned these last 2 years.