Summer 2012 Facebook marketing special from Coffin Media Works. "Starter" Package is great for those who are just starting their social media strategy or who are looking to beef up their social media marketing efforts.

1. Social Media Marketing
Facebook Starter Package
Presentation Created By:
Tyler Coffin
Coffin Media Works, Inc.
P 415-295-7350 F 415-479-7350

2. Objectives
•Build Fan Page Membership for your Facebook Fan
Page.
•Increase interaction with fan page.
•Increase attendance to the your event.
•Increase sales.
•Collect Email Data.

3. Elements to Meet Objectives
•Sweepstakes will reside on Fan Page.
•In the process of entering the sweepstakes, entrants will be
required to enter email addresses and asked to become
fans of the your Facebook Fan Page on Facebook.
•After entering the Sweepstakes, entrants will be asked to
publish the action to their news feed.
•Upon completion of Sweepstakes campaign, you will have
email addresses for those who entered and can email them.
•Custom tab design for Concerts and Ticket Purchase Page.
•Create a Facebook “Offer” to increase ticket/web sales.

4. Sweepstakes App
•Facebook users will have a chance
to enter the contest, where
contact email information will be
collected.
•Upon completion of the contact
form, entrants will be asked to
become fans of your Facebook Fan
Page.
•Application will be 100% branded
for your Facebook Fan Page

5. Viral Effect of Sweepstakes App
Imagine John Doe enters
your contest. And through
his news feed, his sisters
Jane and Joan enter the
contest as well. And from
their feed Jim and Jake
enter, and so on. Meanwhile
Jane invites her friend Justin
to enter. Before you know it,
John Doe’s one entry
generated all sorts of other
entrants!

6. Targeted Ads: Promote Sweepstakes App
•Targeting key demographics is essential to
building your Facebook presence. The idea
behind targeted advertising is directing your
ads to those who are most likely to be
interested in the your Facebook Fan Page
based on the contents of their profile.
The Target Audience:
•Geotargeting: 50 mile radius around your
event
Fair target audience size and estimated
impressions for a one month campaign:
Audience Size Estimated Impressions
70,000 1,000,000

7. Facebook Offers
Facebook Offers
Offers are a great way to drive new people to
your business and to engage your customers.
 Post an “Offer” to your fan page giving
customers discounts.
 Drive people to your business. (Turn web
traffic into foot traffic and revenue).
 Reach new consumers and customers.
 Engage your loyal customers.
 When an “Offer” is claimed, it is posted
on the newsfeed of the person who
claimed it. Virally attracting new
customers.
 See Einstein Bros Bagels example to the
right.
 To redeem “Offer” customer receives an email with the “Offer” details .
 Customer prints email and brings to your business.
 “Offer” ideas: Buy one, get one free. 50% off your purchase, etc.

8. Fans Only Tab
 All visitors to the fan page who are
not fans will see the top fan page
tab to the right.
 This tab asks the non-fans to click
the “Like” button to receive
exclusive content (such as a
promotional discount code for
ticket purchases)
 Dramatically increases conversion
rate, which equals MORE FANS!
 The FANS tab will contain a call to
action and promotional code.

9. Pricing
Pricing:
•Sweepstakes Application (One Month Flight)
•1 Custom Landing Tab (FANS-ONLY TAB)
•1,000,000 Impressions
•Facebook Offers (Create an Offer for Fan Page Members)
•Total……………………………………..$2,500
Clients who have used this strategy:
(Or a variation of this strategy)