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1. Cointelegraph
Marke0ng
Audit

2. This
Marke+ng
Audit
is
a
brief
analysis
and
review
of
your
company's
digital
presence
and
ac+vity.
It
evaluates
traffic
channels,
social
media
ac+vity,
SEO
tac+cs
as
well
as
other
important
factors
that
significantly
affect
our
global
presence
and
conversion
rate.
AFer
evalua+on,
we
iden+fy
various
deficiencies,
vulnerabili+es
and
other
weaknesses
your
company
faces.
Through
the
provision
of
a
Marke+ng
Audit
we
suggest
measures
and
recommenda+ons
designed
to
overcome
and
resolve
these
challenges.
OUR
MAIN
GOAL
IS
TO
OPEN
UP
NEW
MARKETING
OPPORTUNITIES
THAT
WILL
HELP
TO
ACHIEVE
YOUR
COMPANY'S
GOALS:
• Establish
stable
digital
marke+ng
performance;
• Transform
your
aims
into
a
stream
of
new
customers;
• Boost
your
sales
and
increase
your
profits.

3. We
have
iden+fied
the
main
sources
of
desktop
traffic
for
your
website,
which
are
as
follows:
37,42%
15,54%
21,98%
24,77%
0,27%
0,01%
Direct
Referrals
Search
Social
Mail
Display
General
Metrics:
Traffic
Sources

4. Metrics:
Traffic
Sources
• Direct:
Direct
traffic
is
defined
as
URLs
that
people
either
type
in
directly
or
reach
via
their
browser
bookmarks.
Direct
traffic
visitors
are
one
of
the
most
important
types
of
visitor
your
website
can
get.
• Referrals:
Referral
traffic
is
used
to
describe
visitors
to
your
site
that
come
from
direct
links
to
other
websites
rather
than
directly
or
from
searches.
Referral
traffic
increases
the
page
ranking
of
your
website,
which
boosts
it
in
Google
search
results.
• Search:
Search
engine
traffic
refers
to
the
visitors
who
arrive
on
your
site
by
clicking
search
results
leading
to
it.
• Social:
Brings
new
visitors
to
your
website
through
social
media
sites.
• Mail:
Shows
how
well
you
promote
your
products
and
services
by
ac+vely
using
your
customers’
emails.
• Display:
Display
traffic
typically
refers
to
traffic
generated
from
banner
or
flash
ads
from
other
sites.

5. Recommenda0ons:
Traffic
Sources
We
would
highly
recommend
that
you
pay
proper
aen+on
to
the
each
of
the
following
sources
of
traffic
in
order
to
increase
the
stream
of
new
loyal
visitors.
Referrals
–
Cooperate
with
popular
traffic
sources
in
your
professional
sphere.
Obtaining
referral
traffic
from
a
news
outlet
will
boost
both
that
coveted
website
trust
flow
and
new
visitors
to
your
website.
Search
–
We
would
highly
recommend
you
implement
proper
SEO
tac+cs
in
order
to
increase
relevant
search
traffic.
One
of
the
best
ways
to
get
traffic
to
your
website
is
through
“long
tail
keywords”
research.
By
targe+ng
the
right
long
tail
keywords
on
your
website,
you
can
start
increasing
traffic
and
more
importantly
draw
in
those
people
who
are
specifically
targeted
for
your
business.
Social
–
Is
the
first
step
in
ensuring
your
website
is
proac+vely
seen
by
your
customers
where
they
always
are.
We
recommend
you
make
working
on
your
SM
channels
a
TOP
priority.
Mail
–
Email
marke+ng
is
a
powerful
tool
to
en+ce
people
to
return
to
your
website.
The
key
is
to
build
a
large
list
of
email
addresses
from
visitors.
Create
an
email
communica+on
known
as
a
"teaser"
and
use
your
site
as
the
"main
arac+on“.
Have
an
email
strategy
and
do
not
spam.
Display
–
This
quickly
brings
you
new
and
relevant
visitors.
Be
innova+ve
and
always
be
specific
when
you
start
promo+on
using
banner
ads
–
have
a
very
clear
call
to
ac+on.

6. Metrics:
Social
Media
Ac0vity
According
to
our
research
we
have
iden+fied
that
your
social
media
contributes
24.77%
of
your
total
website
traffic.
Your
social
media
traffic
is
divided
into
the
following
propor+ons:
0,28%
1,66%
26,39%
31,99%
38,84%
Youtube
Linkedin
Facebook
Twier
Reddit

7. Recommenda0ons:
Social
Media
Ac0vity
Always
follow
the
rule
of
PersonalizaFon
The
rules
of
engagement
between
brands
and
their
customers
are
changing.
We
are
now
living
and
working
in
a
connected
world,
in
which
customers
expect
their
contact
with
a
brand
to
always
be
consistent,
whether
that’s
online,
via
mobile
or
in
person.
As
connec+vity
increases,
so
too
will
the
level
to
which
consumers
expect
a
personal
and
personalized
service.
If
you
don’t
develop
personal
experiences
with
your
customers
you
could
be
at
risk
of
losing
them
to
more
engaging
compe+tors.
• Make
more
posts
on
Reddit
and
Bitcointalk;
• Generate
and
promote
only
relevant
content;
• Link
all
your
official
Google
+
channels
on
your
website
implemen+ng
certain
tracing
codes.

8. Metrics:
Engagement
Rate
According
to
our
research,
the
Engagement
Rate
is
calculated
by
taking
the
10
last
posts
PTAT
(people
talking
about
this)
mul+plied
by
the
coefficients
and
divided
by
the
total
number
of
likes.
FBER=
(
posts
likes*0.5
+
shares
+
comments*2.5)
/
page
likes
*
100
FacebookER=
1,95
(
Your
goal
≈7,4)
TWER=
(
retweets*0.5
+
favorites
+
replies*2.5)
/
page
likes
*
100
TwierER=
2,16
(
Your
goal
≈
12,3)
A
good
engagement
rate
should
be
a
least
10%
of
all
page
likes/subscribers.

9. Recommenda0ons:
Engagement
Rate
Analyzing
your
social
media
presence
we
would
highly
recommend
you
follow
sugges+ons
below.
Facebook
and
TwiLer
acFviFes:
• Review
the
length
of
your
posts;
• Ask
your
fans
more
ques+ons;
• Encourage
your
fans
to
ask
more
ques+ons
on
your
topics;
• Like
other
Pages
and
interact
with
them;
• Make
reposts
of
the
sources
that
have
interes+ng
content
for
your
audience;
• Make
tags
to
community
opinion
leaders;
• Conduct
surveys;
• Open
your
Page
and
let
users
communicate
with
you;
• Create
more
engaging
posts;
• Increase
the
variety
in
your
posts;
• Improve
your
+ming.

10. Recommenda0ons:
Blog
Analyzing
your
marke+ng
efforts
we
would
highly
recommend
that
you
start
running
a
blog.
It
will
bring
you
a
stable
reputa+on
as
a
market
expert
and
as
a
result
you
will
more
quickly
convert
visitors
into
customers
and
clients.
You
will
also
drama+cally
increase
traffic
to
your
website.
• Run
a
blog
on
your
website;
• Join
blogging
communi+es
such
as
Blogloving
etc.;
• Have
an
Editorial
Calendar;
• Define
trending
keywords
relevant
to
your
business.

11. Metrics:
Geography
We
have
iden+fied
the
leading
countries
where
Cointelegraph.com
users
originate
from:
3,84%
3,89%
4,38%
9,77%
43,81%
Canada
Netherlands
Germany
United
Kingdom
United
States
Geo
targe+ng
refers
to
website
visitors
based
on
loca+on.
Make
sure
to
analyze
your
geo
traffic
in
order
to
strengthen
your
website
posi+ons
in
certain
loca+ons
depending
on
your
global
goals.

12. Recommenda0ons:
Geography
As
you
can
see
your
geography
is
very
local,
yet
there
are
a
lot
of
alterna+ve
markets
which
are
developing
extremely
fast.
Depending
on
your
goal
each
+me
you
plan
a
marke+ng
ac+vity,
be
ready
to
prepare
a
unique
campaign
for
each
country.
In
promo+ng
your
services
or
product,
always
target
a
specific
country,
city
or
area
and
pay
aen+on
to
local
trends.
We
have
analyzed
your
company
sector
and
your
compe+tors
and
have
found
that
your
business
line
is
in
demand
in
these
countries:
1.
United
States
2.
United
Kingdom
3.
Canada
4.
Netherlands
5.
Germany
• We
recommend
you
use
local
market
targe+ng
to
aract
the
most
relevant
audience.
• To
discover
other
countries
we
recommend
you
start
working
in
the
franchise
market.

13. Metrics:
Top
Referring
Des0na0ons
We
have
researched
the
paths
of
web
traffic
to
find
out
the
popular
websites
where
user
journeys
begin.
Website
Page
Rank
Coinmarketcap.com
PR3
Feedly.com
PR7
News.ycombinator.com
PR7
Bitcoin+cker.co
PR2
Cur.lv
PR4
• Finding
which
are
the
leading
websites
referring
traffic
to
your
compe+tors
is
a
great
way
to
discover
business
leads
and
opportuni+es.
These
could
be
affiliates,
press
or
partner
sites
which
might
also
be
relevant
to
your
website.
• Turn
your
aen+on
to
the
very
important
subjects
of
the
link
building
strategy.
Your
Page
Rank:
PR
0

14. Recommenda0ons:
Referring
Des0na0ons
According
to
our
survey
we
recommend
you
plan
a
solid
backlink
strategy
along
with
good
content
–
this
will
always
work
extremely
well.
• Always
consider
a
Page
Rank
of
a
website
you
aim
to
cooperate
with.
A
good
start
will
be
a
website
with
Page
Rank
6.
The
more
links
from
trusted
web
resources
lead
to
your
website,
the
more
ranking
authority
you
will
get.
• Be
aware
that
Google
keeps
its
precise
search
ranking
algorithms
secret.
To
create
relevant
content
that
provides
a
good
user
experience
you
therefore
need
to
pay
aen+on
and
stay
unique
–
it
will
also
help
you
build
a
proper
leadership
reputa+on
within
the
market.

15. Recommenda0ons:
Email
Marke0ng
We
have
discovered
that
your
email
marke+ng
contributes
0.27%
of
the
total
website
traffic.
Follow
these
recommenda+ons
in
order
to
use
email
marke+ng
more
effec+vely:
• Collect
all
your
exis+ng
contacts;
• Consider
ways
to
obtain
new
contacts
(for
example
you
can
add
a
subscrip+on
form
to
your
website
or
make
a
pop-­‐up
window
to
gain
website
subscribers);
• Try
to
collect
as
many
contacts
as
you
can
at
different
conferences
and
mee+ngs;
• Use
“trigger”
and
“teaser”
tac+cs;
• Find
out
what
type
of
news
would
be
interes+ng
for
your
subscribers;
• Segment
your
interest
base;
• Make
a
media
plan
for
your
email
ac+vi+es
(for
one
segment
a
daily
email
is
suitable,
for
another
a
weekly
or
monthly
email
would
be
more
suitable);
• Make
an
appealing
html
message
and
generate
relevant
content
to
each
segment
of
your
base.
NB:
Don’t
forget
to
obtain
consent
before
add
contacts
to
your
base.

16. Metrics:
On-­‐site
SEO
op0miza0on
We
have
discovered
that
you
need
to
analyze
and
audit
your
website
from
an
onsite
SEO
perspec+ve.
Some+mes
you
can
easily
miss
a
redirect,
meta
refresh
or
duplicate
page
issue.
There
are
more
than
250
factors
that
influence
your
website
ranking.
Status
Page
Content
Size:
1,737,382
bytes
Social
Media
Shares:
1,410
shares
Page
Content
Speed:
1,737,382
bytes
of
content
SEO
test
Passed:
15
passed
Warnings:
0
warnings
Errors:
3
errors
Online
Trust
Indicators
Trustworthiness:
75%
Child
Safety:
90%
Categories
Good
site

17.
Recommenda0ons:
Onsite
SEO
op0miza0on
• Title
Tag
-­‐
Length:
78
characters
Your
+tle
tag
should
contain
between
10
and
70
characters
(spaces
included).
• Meta
Descrip0on:
Length:
33
characters
Your
meta
descrip+on
should
contain
between
70
and
160
characters
(spaces
included).
• Google+
Publisher:
Your
website
is
missing
a
rel="Publisher"
tag
for
linking
to
your
Google+
Page.
• XML
Sitemap:
A
sitemap
lists
URLs
that
are
available
for
crawling
and
can
include
addi+onal
informa+on
like
your
site's
latest
updates,
frequency
of
changes
and
importance
of
URLs.
This
allows
search
engines
to
trawl
the
site
more
intelligently.
• Underscores
in
URLs:
We
have
detected
underscores
(these_are_underscores)
in
this
URL
and/or
within
your
in-­‐page
URLs.
You
should
instead
use
hyphens
(these-­‐are-­‐hyphens)
to
op+mize
your
SEO.
• Blog:
In
this
tough
and
compe++ve
internet
marke+ng
world,
content
marke+ng
rules.
While
publishing
your
content
on
other
sites
might
be
a
good
strategy,
publishing
it
on
your
own
site
garners
more
benefits.
Star+ng
a
blog
is
a
great
way
to
engage
with
your
audience
and
increase
your
online
visibility
by
arac+ng
qualified
traffic
from
new
sources.

18. Recommenda0ons:
Website
Mobile
Op0miza0on
Be
aware
that
Google’s
Search
Engine
considers
mobile-­‐friendliness
as
a
ranking
signal!
Therefore:
• Make
the
most
important
buons/
links
large
enough
to
be
tapped
easily;
• Increase
Website
Mobile
Download
Speed,
as
yours
is
slow.

19. Recommenda0ons:
Website
Usability
Op0miza0on
• Load
Time
-­‐
1.71
seconds
(41.63
kB/s)
Your
website
is
too
slow.
Slow
page
load
+me
is
one
of
the
biggest
complaints
of
web
users.
• Email
Privacy
Malicious
bots
scrape
the
web
in
search
of
email
addresses
and
plain
text
email
addresses
are
more
likely
to
be
spammed.
• Above
the
Fold
Content
Place
the
most
important
content
above
the
fold
line.