6 ways small businesses can integrate SEO, Social Media & Content Marketing by Karol Pokojowczyk from https://Colibri.IO

1. 6 Ways Small Businesses
Can Integrate SEO, Social
Media & Content
Marketing
Karol Pokojowczyk from Colibri.io

2. • In today’s age of ubiquitous
connectivity, many small
businesses have implemented a
variety of online marketing efforts
to attract new customers and
increase overall sales.

3. • Unfortunately, results can vary
significantly because tools are only
as good as the expertise of the
person using them.

4. • The lure of the “next big thing” can
create online marketing
inefficiencies when small business
owners try to be a marketing “jack
of all trades and master to none”.

5. Content marketing
growth statistics:

6.  Google sites handle about 100
billion searches each month (SEL)

7.  YouTube hosts nearly 14 billion
videos (comScore)

8.  Facebook is now over 1 billion
users (Mark Zuckerberg)

9.  Google+ has over 500 million
users (Google)

10.  Twitter has over 550 million
accounts (Statistics Brain)

11.  LinkedIn is at 225 million users
(LinkedIn)

12.  Pinterest grew 4,377% in 2012
and continues to expand with 25
million users (TechCrunch)

13. • Small business owners, employees
and their customers use various
social networking sites personally
so in many cases the platforms are
familiar.

14. • As a result, more small business
marketers are starting to use
Facebook, Pinterest and Twitter to
attract new customers and engage
those customers they already
have.

15. Here are 6 content marketing tactics
that small businesses can use in
combination with SEO and Social Media
to win and keep more customers:

16. 1. Start with Content Marketing & Blog

17. • A blog offers numerous social and
SEO benefits. Blogs are very
effective as the hub in a “hub and
spoke” social media content
model.

18. • Blog posts can focus on answering
Frequently Asked Questions and
topics of interest to customers.
Create categories for each area of
focus in your business to serve as
an editorial guide.

19. • Schedule posts save time and
encourage staff to comment and
promote the blog on any other
social sites you’re involved with.

20. 2. Use Newsletters & Email Marketing

21. • Email Marketing strikes back.
Though more fashionable venues
like social media and mobile
marketing get all the attention, and
some people will even try to tell
you that email marketing is dead,
reality doesn’t agree.

22. • In fact, with a strong content
marketing approach, email is more
powerful than ever thanks to social
media.

23. • Why?
Because thanks to tools like
CampaignMonitor you can write-
content-once and have it emailed
or shared through social media
with its HTML version. Isn’t it nifty?

24. 3. Build a Network of trust

25. • Getting mentioned in the local
business media and trade
publications can boost awareness,
credibility and directly generate
new business.

26. • To help make that happen, make a
list of local business publications,
writers and editors as well as
popular bloggers.

27. • Content of your own site gives you
exposure to a new audience and
links from the author bio back to
your website.

28. • You can use services like Help a
Reporter out (HARO) to establish
your credibility within well known
media.

29. 4. Provide SEO oriented FAQ

30. • An effective FAQ / resource center
will be keyword optimized, easy to
share on social media site using
embedded sharing widgets like
Share This and attract links from
other websites.

31. • Keywords + useful content + links
= search engine dominance.

32. • You can use tools like Zendesk to
create advanced, insightful and
SEO friendly resource center.

33. 5. Use Social to get Insights

34. • In the way that customers expect a
toll free number, web site and blog,
they’re beginning to expect the
businesses they engage with to be
social.

35. • That means having a presence in
the social networks that are most
relevant to customers. Spending
small amount of time consistently
on interaction and relationship
building can go a long way towards
developing a community.

36. • The key is to choose the right
platform. It might be a LinkedIn
group, Facebook Fan page or a
niche forum.

37. • Try out a social media monitoring
tool like Bottlenose or social
search tools like Topsy to get an
idea of which social websites might
be good places to engage with
potential customers.

38. 6. Analyze and measure

39. • If you are going to be successful at
getting your web pages to rank well
in the search engines, it is
extremely important to analyze the
quality of keywords and their
relation to generate traffic and
conversions.

40. • Being able to rank for a popular
keyword can spell the difference
between making money with a
website, and essentially pouring
money down the drain.

41. • It would be also nice to have one
location where you can access all
of your data at one time. It is much
more useful, effective, and
essentially this is what Growth
hacking tool does.

42. • Colibri is a tool to measure the
effectiveness of your SEO and
online marketing efforts to get
insights and improve your goal
conversions.

43. This article was originally
published on GrowthHacker.am.
Find out more:
6 Ways Small Businesses Can
Integrate SEO, Social Media &
Content Marketing

44. Author: Karol Pokojowczyk
CEO Colibri IO
@KarolPokojowczy
@Colibri IO