How to choose the best keywords for seo and customer acquisition in social media by Karol Pokojowczyk from https://colibri.io

1. How to choose the best
keywords for SEO and
customer acquisition in
social media
Karol Pokojowczyk from Colibri.io

2. • While starting up a business or
already having one, one of the
most important parts of marketing
strategy is being seen on the web,
so your customers or potential
influencer could find you.

3. The mix of art and
science

4. • Decision on what keywords your
products or services should be
searched for is simple, but a bit
tricky too.

5. • It is certain that you should look for
words directly connected with what
you offer but the most obvious
ones wouldn’t be a good choice.
Not too generic or specific either.

6. • Take a while to think about your
audience. What kind of words they
could be putting in search engine
while looking for your kind of
product or business?

7. • Make a list of all the words you
came up and the most relevant for
your business.

8. Geographical location

9. • While thinking of right keywords
you can also improve your chances
of getting a much better page
ranking result if you insert your
location to the keyword or phrase.

10. • If you add name of the city or
region within you can or would like
to operate, you can fair better in
your page ranking.

11. The Competitors

12. • Do
the
research
of
your
competition. Find out what your
chosen keywords bring. That will
help you make decision on which
ones you got chances to rank
better than others.

13. The “Other” Tools

14. 1. Google Keyword Planner - this tool
will show you how a list of
keywords might perform, and the
average number of times people
searched for those terms.

15. 2. Wordtracker - generates a list of
related keywords, including related
keyword
phrases
and
combinations.

16. 3. Keyword Discovery – collects data
form over 200 search engines,
allows you to search keyword
database for specific country or eshops like eBay or Amazon.

17. • Colibri is a tool to measure the
effectiveness of your SEO and
online marketing efforts to get
insights and improve your goal
conversions.

18. This article was originally
published on GrowthHacker.am.
Find out more:
How to choose the best keywords
for SEO and customer acquisition
in social media

19. Author: Karol Pokojowczyk
CEO Colibri IO
@KarolPokojowczy
@Colibri IO