2. In the past 27 years…
Christmas in the Park has
hosted more than 2.5 million
visitors
168,000 cups of hot chocolate distributed
314,000 cookies distributed
Countless family traditions!
3. Christmas in the Park
A family tradition
FREE for everyone to enjoy
Family oriented environment
Non-commercial atmosphere
Originality-Light displays all
designed, made, and installed by
city employees
Hospitality
Excitement or tranquility-whichever
you needed!
4. 2011 a Year of Transition
Stephen C. Beachy The Wolf Pen
Central Park will Creek Corridor will
have The Tower of have
Power and a small ◦ Holiday Happenings
drive through light
◦ Lights
display with signage
◦ Entertainment
directing guests to
WPC! ◦ Retail
◦ Philanthropy
◦ PARKING!
7. Making the Move:
Christmas in the Park has outgrown Stephen C. Beachy
Central Park due to lack of infrastructure and space
WPC affords the city the opportunity to grow Christmas at the
Creek into the premiere holiday festival of the Brazos Valley
Expansion for performers: WPC provides a proper stage for
performers, better visibility and other entertainment options
Growth in participation from community partners in retail, non-
profit, and volunteerism
Nearby shopping and restaurants
AMPLE PARKING IS
AVAILABLE!
8. What do we have to offer?
The Brazos Valley’s
Premier Holiday
Destination
Entertainment Shopping Hayrides
Activities Live Nativity Santa
Free Cookies and Hot Chocolate Parking
Accessibility Energy Traffic Ease Music
Food Shopping Crafts Balloon art
9. What do we have to offer?
The great elements from the past –
PLUS
Three entertainment stages
Better and appropriate facilities
More parking and space for events
Upscale art sale (Partnering with ACBV)
Baking contest expansion and presentation
Budget savings
A little snow
A bit of crafts and some joy jumping
Daytime decorations
Expanded reservations for photos with Santa
Community partners “Presents with a Purpose”
And more!
10. Presents with a Purpose
Aggieland Pregnancy Outreach
Family Promise of BCS
Big Brothers Big Sisters
Boys & Girls Club
Twin City Mission
BVCASA
Voices For Children
SARC
Project Unity
Health for All
Prenatal Clinic
MHMR
Scotty’s House
SOS Ministries
11. What do we have to offer?
Pet Night
Costume contests photos with Santa K-9 Unit
Demo
activities with local non-profits pet parade
12. What do we have to offer?
Baking Contest –exhibition, art, semi-pro, kids!
Expanded Sponsorship with Kroger
17. Distribution of
Holiday Happening Guide and Table Top
Boxes
HHG TTB
◦ 30,000 inserts in ◦ 3000 Hotel Rooms
The Eagle ◦ >300 Restaurant
◦ Thanksgiving week tables
in Kroger shopping ◦ Starbucks/Kroger
bags café tables
◦ 2800 to performing ◦ Participating
groups merchants
◦ 1500 to “presents” ◦ Post Oak Mall food
groups court
◦ Participating
merchants