This document discusses how accounting is changing due to technology advances. It notes that technology now touches everything in society, industries, organizations, teams, and personal lives. It promotes Xero accounting software as providing automated, high integrity accounting with built-in system controls that can empower capital flow to small businesses. The document highlights features of Xero like bank feeds, an advisor network, and tools that can save accountants time so they can focus more on strategic work than manual data entry.

1. Tax Shop 2025
Colin Timmis
Head of Accounting, South Africa

3. Tax Shop 2025
Colin Timmis
Head of Accounting, South Africa

4. What Type Of
Business Do You
Want?

5. Whats Happening!

6. Technology now touches everything
1980s 1990s 2000s 2010s 2020s
SocietyIndustriesOrganisationsTeamsPersonal

7. Change:
unstoppable
waves

8. #FinTech

9. Metcalfe’s law

12. Welcome to high
integrity accounting

13. Audit process
PersonDesktop softwareReconcileReports
Suppliers & customers
Bank

14. Suppliers & customers
Bank
Xero Advisor
Bank feeds
Enterprise connect
Xero network
Financial reports

15. Automated, not manual Inbuilt system controls High integrity accounting
Suppliers & customers
Bank
Xero Advisor
Bank feeds
Enterprise connect
Xero network
Financial reports

16. Continuous certification
Automated, not manual Inbuilt system controls High integrity accounting

17. Affirmative and
negative covenants
Real-time
monitors and alerts
Accurate and
dynamic pricing of risk
Accountants’
trusted channel
Banks
Advisors
Empower the flow of capital to small business

18. What Are
Accountants Doing?

20. SHARKON SHARKTANK

23. Technology adoption lifecycle
Early adopters
Innovators
Early majority Late majority
Laggards

24. Early adopters eat the late

25. Surprise bill
Paper
Book a meeting
One per year
Transposition
Bill on completion
PDF & email
Call
6-month/Quarterly
Import/Export
Fixed/Value pricing
Online e-sign
Live chat
Anytime
Real-time sync
Traditional Transition Connected advisor
Invoicing
Documents
Client comms
Client touchpoints
Data

26. Accounting Software
vs
Digital Strategy

28. Tools save time

32. Data entry associated
with accounting is dead

41. Local apps

42. The Xero API explained

43. Software Alone Is Not
The Answer

44. Culture
Behaviour
Internal comms
& branding
Structure
Roles
Tasks
Level of discomfort
Hard to do
(Invisible)
Easy to do
(Visible)

45. 1, 100, 000+
Xero subscribers

46. 100, 000+ACCOUNTANTS & BOOKKEEPERS
GLOBALLY

47. CLIENT DATABASE
Manage my clients Grow my firm Promote my firmDominate my admin
My platform elements

48. FREE CONVERSIONS!

49. Videos
xero.com/tv
Education
xero.com/u
Updates
@xero on twitter
Learn more with Xero
Xerocon
London 2017

50. Here to help you grow your business
Alastair McDonald
Senior Account Manager
Sarah Minns
Account Manager

52. Tax Shop Launch Offer
50% for 4 Months
15% To Start
Xero
50% - 100%
Spotlight Reporting
50% for 3 Months
Receipt Bank
30% - 100%
Practice Ignition
Xero Practice Manager
Free
Cloud Consulting
Free

53. Questions?
@Colin_Timmis
colin.timmis@xero.com

54. Beautiful accounting software
www.xero.com