In this presentation, given to a roundtable of 25 senior executives, I discussed some of the China centric trends that are catalyzing maturing in CSR. Followed by

1. CSR in China: Trends

3. Conduct research, study problems, assess program, & create partnerships

4. Work with social entrepreneurs and NGO leaders to develop capacity

6. Support project partners with direct donations, fundraising planning and execution, community project design/implementation

8. Improve student awareness of the social and environmental challenges in China

11. 45,000 investigators sent to Shanxi

13. Economic impact to Chinese manufacturers

15. Domestic / International press coverage

17. Intense corporate pressure to donate and manage messaging carefully

19. Public awareness of problems with food industry, and call for changes

22. Source of contamination was US manufacturing site

23. Limited to few batches

24. Batches were sold in the United States, Puerto Rico, Caribbean

25. Unlicensed sales of product has been found in China

26. Recalls for affected areas are in place, but not in ChinaQuestions: Who are the relevant stakeholders for Abbott? What is the impact of a “Crisis” on their analysis? Should Abbott view the Chinese consumer as a stakeholder? How should exposure to Chinese consumers be managed? The Options: Offer a limited recall to consumers with legitimate receipt Offer a China wide recall, regardless of source

28. Partnerships reflected global issues of interest

30. Alignment of issues at the regional level that tie to global level

31. High local ownership / engagementGlobal firms (and their foundations) began developing capacity internally to locally source project partners as a means to create more stable programs that have greater buy in locally China HQ Corning BU Local Organization Local Partner Local Partner Local Partner

34. Accountability and transparency requiredRules about giving had changed as the expectations surrounding philanthropy had changed

35. Changing Partnerships

42. CSR doesn’t have to be innovative

43. CSR doesn’t have to win awards

44. Needs to align to core values

45. Needs to be long term

46. Needs to be communicated effectively