What are the steps for achieving ROI in social media? As your organization evolves along the social media maturity curve, integrate social media analytics across the enterprise. Social ROI is really business ROI.

1. REAL TIME SOCIAL ANALTYICS Collective Intellect 3-Steps to Social ROI Spring 2011 Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.

2. Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc. 3 Steps to Social ROI True social business engagements can only be effectively achieved if the foundation of enterprise social listening, correlation with existing data and mapping of social profiles to internal records can be enabled.

6. Apply measureable, consistent, repeatable, real-time (ongoing) social intelligence

7. Modify course direction to change engagement outcomeInform Strategy, Combine Data, and Engage Social Customer

9. More than monitoring. Social media insights extend beyond basic monitoring or tracking of likes or retweets to create a more comprehensive understanding of your social consumer, including:

10. Demographic

11. Sentiment

12. Psychographic

13. Social network vs. platform-specific . Track consumer engagements across social media platforms or narrow your analysis to a single community

14. Emerging trend or temporary spike in interest? Identify emerging trends and then use more traditional research to validate social findings.Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.

15. Use Social Data to Inform Business Intelligence What is social intelligence? Social media conversations provide insight into consumer preferences and intentions, including demographic and sentiment details. Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.

16. Use Social Data to Inform Business Intelligence What is social intelligence? Insights and author details derived from social media conversations can be used to inform outreach and campaign efforts. In-market intent for music concert TV viewing habits Responses to specific content Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc. Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.

18. 2 million fan pages & user groups

20. 500 unique forums/boards

21. 500,000 posts/day

22. 60 million unique authors

23. 8 million tweets/day

24. 100,000 new authors/day

25. 180M unique authors

26. 300K new authors/day

27. 10M posts/day

28. 15 million unique blogs

29. 1 million+ posts/day

30. 10,000 new blogs/day

31. 2.5 million authors

32. 40,000 unique sites

33. 200,000 posts/day

34. 600 thousand unique consumers

35. 60 thousand reviews/day

36. 25 unique review sitesProprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.

38. Private Community Conversations (External & Internal)

40. Setup within hours

41. Text-Translated Video

42. Email & Chat transcripts

43. Private news

45. Correlate social & traditional data for a 360 degree view of you consumer, your campaign initiatives and outreach efforts

46. Fine-tune your analysis for early detection of negative sentiment or reactions to new products or campaigns

47. Use social media insights to inform course correction to change outcomes and ultimately influence ROI

48. Implement a mapping of social profiles to existing private consumer detailsProprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc. Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.

50. Houston,Tx

51. rataniag@gmail.com

52. Married, 23

53. Income 35 K / Yr

54. Twitter ID: @im_just_miOn diet and uses Lean Cuisine Consumes Music Digitally Just Had Life Event Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc. Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.

55. Combine - Create Always On, Real-time KPI Dashboards Creating a social business Trackperformance to goals, drill down to refine and optimize marketing tactics Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc. Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.

57. Consumer language – voice of customer – is helping to drive campaign, product or outreach considerations

58. Blend real-time with long-term outlook. Real-time analysis of social conversations is used to inform long-term strategies and outlooks

59. An important but not the only channel. Social is considered an important channel as part of a multi-channel measurable engagement strategyProprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.

60. Engage – Optimize Outreach Connect the right audience with right message on the right platform Create targeted outreach efforts based on socially-optimized business intelligence. Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.

61. Connect your audience to your advertiser Connect the right audience with right message on the right platform Create target-specific, multi-channel efforts for the right audience. Actionable Insight Show Movie preference/ advertising opportunity Skins We can find connections between viewing and interests over a period of time. Jersey Shore E-commerce opportunity Vampire Diaries In-market lead/ advertising opportunity Teen Mom 2 Lifestyle & Interests Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc. Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.

62. REAL TIME SOCIAL ANALTYICS Collective Intellect Thanks for your time. Drop us a line @collectual or http://collectiveintellect.com Spring 2011 Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.