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Social Media Video Marketing Tips

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Genius House Media
Genius House Media

A Genius House presentation for Strategic Communication students at University of Texas Arlington. Students were primarily PR and Broadcast majors and tweeted throughout presentation using #PREL3320.

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Genius House Media Social Media & Video
• How do you use social media? • Have you felt moved from viewing an online video?
Chipotle: https://www.youtube.com/watch?v=aMfSGt6rHos
Video Stats • Video results appeared in almost 70% of the top 100 search listings on Google in 2013 (Marketing Week) • Over 1 billion unique users visit YouTube every month (YouTube, 2013)
Barriers to viewing • Is the headline or title compelling and interesting? • Does the thumbnail grab your attention? • How many views does it already have? • How long is the video? • How long is the load time? • How did you come across the video in the first place?
The Social Formula • General content formula: inform+ entertain+ interact+ convert • Often left out: Disrupt (Impress/ amaze/ inspire / intrigue/ etc) • Disruptive content can be clever copy, gorgeous photos, real-time interaction, compelling video • Clients often struggle with disruptive content
5 Types of Video That Get Social Engagement and One That Doesn’t 1. Funny 2. Behind the Scenes 3. Epic Shots 4. Storytelling 5. Demonstrates Core Values Not: Direct advertising
Questions or Compliments?

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Social Media Video Marketing Tips

  • 2. • How do you use social media? • Have you felt moved from viewing an online video?
  • 4. Video Stats • Video results appeared in almost 70% of the top 100 search listings on Google in 2013 (Marketing Week) • Over 1 billion unique users visit YouTube every month (YouTube, 2013)
  • 5. Barriers to viewing • Is the headline or title compelling and interesting? • Does the thumbnail grab your attention? • How many views does it already have? • How long is the video? • How long is the load time? • How did you come across the video in the first place?
  • 6. The Social Formula • General content formula: inform+ entertain+ interact+ convert • Often left out: Disrupt (Impress/ amaze/ inspire / intrigue/ etc) • Disruptive content can be clever copy, gorgeous photos, real-time interaction, compelling video • Clients often struggle with disruptive content
  • 7. 5 Types of Video That Get Social Engagement and One That Doesn’t 1. Funny 2. Behind the Scenes 3. Epic Shots 4. Storytelling 5. Demonstrates Core Values Not: Direct advertising
  • 8.