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Proprietary and Confidential
www.imagineXconsulting.com
Death of the
Product Roadmap
Proprietary and Confidential
www.imagineXconsulting.com
Colleen Johnson
• Practice Director, Adaptive Agile
ImagineX Consulting
• LeanKanban Accredited Kanban Trainer
& Kanban Coaching Professional
• COO & Cofounder of ScatterSpoke, a
team space for retrospectives
• Member AgileDenver Board of Directors
• Chairwoman 2016 & 2017 Mile High
Agile Conference
• Member Agile Uprising Board of Directors
• ß Mom
@scrumhive
Proprietary and Confidential
www.imagineXconsulting.com
Responding to Change
Over
Following a Plan
Customer Collaboration
Over
Contract Negotiation
Individual and Interactions
Over
Processes and Tools
Working Software
Over
Comprehensive Documentation
Proprietary and Confidential
www.imagineXconsulting.com
(things I know of that change)
needs
Flight times
Competition
Climates
fashion
Political Parties
wants Waist lines
habits
options
markets
meanings
rates
Proprietary and Confidential
www.imagineXconsulting.com
But WHY.
customers
Proprietary and Confidential
www.imagineXconsulting.com
Respond to your Customers
Proprietary and Confidential
www.imagineXconsulting.com
What’s missing from your
product roadmap
q Visibility
q Reality
q Responsiveness
q Space
q Agility
Proprietary and Confidential
www.imagineXconsulting.com
Back to Basics
“The core idea of lean is to
eliminate/reduce non-value-added
activities (termed "wastes") and thus
increase customer value.”
Proprietary and Confidential
www.imagineXconsulting.com
Visibility.
Create a board
Design Define Develop Launch Learn
Problem
Definition
Solution
Definition
Proprietary and Confidential
www.imagineXconsulting.com
Reality.
Reflect accurate capacity
Design
5
Define
3
Develop
3
Launch
4
Learn
5
Proprietary and Confidential
www.imagineXconsulting.com
Responsiveness.
Select features just-in-time
Proprietary and Confidential
www.imagineXconsulting.com
Space.
Create room to learn
Problem
Definition
Solution
Definition
Design
5
Define
3
Develop
3
Launch
4
Learn
5
Proprietary and Confidential
www.imagineXconsulting.com
Agility.
Welcome changes even late
Problem
Definition
Solution
Definition
Design
5
Define
3
Develop
3
Launch
4
Learn
5
Proprietary and Confidential
www.imagineXconsulting.com
(things you won’t miss)
NOs
HIPPO
Prioritization
Stop Light
Project Status
Gantt Charts
Constantly Re-planning Missed
Delivery
Dates
Disappointed
Customers
panic
Added “buffer”
Lost deals
APOLOGIES
Planning by Committee
Proprietary and Confidential
www.imagineXconsulting.com
Plan on Demand
ImagineX Consulting is a business and technology consulting firm whose goal is to help our clients transform their businesses by embracing lean delivery
techniques and emerging technologies such as cloud, information security, and mobile. Through the use of our experimentation techniques and modern delivery
methods, we assist our clients in driving higher quality solutions to market earlier. Our ImagineX culture thrives on entrepreneurship, risk taking, mutual trust,
teamwork, encouraging change, and letting our consultants own their way of working.
ImagineX Consulting is headquartered in Denver with offices in Atlanta, New York, Raleigh, Washington, DC and Toronto.
Our ImagineX Labs are located in Toronto, Canada and Sofia, Bulgaria.
Colleen@ImgnX.co
@scrumhive
Questions?

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Death Of the Product Roadmap