How to Manage What You Can’t Measure: The Backend of an Urban Forestry Nonprofit

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ColleenSchoch

Medio ambiente

How to Manage What
You Can’t Measure
ITALIA PERETTI | DIRECTOR OF COMMUNICATIONS AND DEVELOPMENT | CASEY TREES

Who is Casey Trees?
Our mission is to restore, enhance, and protect the tree
canopy of Washington, DC.

Casey Tree Farm
Comms + Devo
Admin
Planning &
Land Conservation
Education
Tree Operations
How do we do it?

Tree Data
People Data
How do we do it? Casey Tree Farm
Comms + Devo
Admin
Planning &
Land Conservation
Education
Tree Operations

Timeline
2001
Using spreadsheets & siloed
data-keeping methods
2013
CT gets Salesforce NPSP
2015-2017
Donations, contacts, events
2018-2019
Migration to Lightning + Pardot
2019
Farm Inventory + Adoption
Tree Records + Residential
Workflows
March 2020
Pandemic Happens,
internal workflows,
Today & Beyond
2021
Events and other internal
data keeping

Contacts by Ward & Year
Trees by Ward 2022
Total Events by Ward & Type 2022

Connect with Italia & Casey Trees
caseytrees.org
@caseytrees
iperetti@caseytrees.org
#DataSavesLives

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How to Manage What You Can’t Measure: The Backend of an Urban Forestry Nonprofit

1. How to Manage What You Can’t Measure ITALIA PERETTI | DIRECTOR OF COMMUNICATIONS AND DEVELOPMENT | CASEY TREES

2. Cover Credit: GREGORY HEISLER, 1997

3. New York Times, 1997

4. New York Times, 1997

5. Washington Post. 1999

6. Who is Casey Trees? Our mission is to restore, enhance, and protect the tree canopy of Washington, DC.

10.

11.

12. Casey Tree Farm Comms + Devo Admin Planning & Land Conservation Education Tree Operations How do we do it?

13. Tree Data People Data How do we do it? Casey Tree Farm Comms + Devo Admin Planning & Land Conservation Education Tree Operations

14. Understanding a CRM

15. User Experience & Adoption

16.

17.

18.

19.

20. Lifetime Event Attendance

21.

22.

23.

24.

25.

26. Timeline 2001 Using spreadsheets & siloed data-keeping methods 2013 CT gets Salesforce NPSP 2015-2017 Donations, contacts, events 2018-2019 Migration to Lightning + Pardot 2019 Farm Inventory + Adoption Tree Records + Residential Workflows March 2020 Pandemic Happens, internal workflows, Today & Beyond 2021 Events and other internal data keeping

27.

28.

29.

30. Environmental Threats

31. At Risk Demographics

32. Contacts by Ward & Year Trees by Ward 2022 Total Events by Ward & Type 2022

33.

34. Connect with Italia & Casey Trees caseytrees.org @caseytrees iperetti@caseytrees.org #DataSavesLives

Notas del editor

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How to Manage What You Can’t Measure: The Backend of an Urban Forestry Nonprofit

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How to Manage What You Can’t Measure: The Backend of an Urban Forestry Nonprofit

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