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  1. 1. CAN-SPAM ACT WHAT YOU NEED TO KNOW According to the FTC, the CAN-SPAM Act is a law that establishes requirements for all commercial messages. This law applies to any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service. Facilitates an already agreed-upon transaction or updates a customer on an ongoing transaction Advertises or promotes a commercial product or service Commercial Content Relationship Content Other Content Neither commercial nor transactional or relationship What kind of message are you sending? Don't use false or misleading header information Don't use deceptive subject lines Identify the message as an ad Tell recipients where you're located Tell recipients how to opt out of receiving future emails Honor opt-out requests promptly Monitor what others are doing on your behalf The Do's & Don'ts Want to know more? Visit FTC.GOV for more information of email marketing Penalties of up to $16,000 for each separate email in violation of the CAN­ SPAM Act, so non­compliance can be costly for your business. Luckily, following the rules is easy!