If you think that five breaths are all it takes to lose consciousness, you won’t be surprised to learn that as many as 70% of victims in a fire suffocate. Thick smoke can lead to disorientation and make it difficult to breathe, while the heat can cause parts of the building to collapse and start secondary fires. All this makes it difficult for people to find their way out of the building and for emergency services to make their way in to fight the fire.