This document summarizes a webinar presented by Urs E. Gattiker on how to use Twitter lists effectively. Gattiker explains that (1) Twitter groups work by categorizing users into curated lists, (2) there are tricks to get added or removed from lists, and (3) lists can be used strategically for organizations. He recommends three tools - GET, ConversationList, and Formulists - for monitoring and engaging with lists. The webinar aims to provide a clear understanding of how lists work and can be leveraged. Contact information is provided for questions.

1. ComMetrics University
ComMetrics
Coffee Break Webinar Nr. 08 2011-05-24
Twitter lists: How to reap the rewards
Presented by:
Roentgenstrasse 49 Street
CH-8005 Zuerich Zip Code
Switzerland Country
+41(0)44 272 1876 Voice
+41(0)76 200 7778 Cel
Prof. Urs E. Gattiker , Ph.D.
2008_06_16
www.ComMetrics.com URL

2. ComMetrics
_Who is your presenter?
Presenter: Urs E. Gattiker ==> http://bio.gattiker.name
My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics –
CyTRAP Labs GmbH.
We help our clients to improve their customer relationship
management, while fostering revenue growth.
PS. We believe you can tweet once a day and have an impact...
Quality over quantity is our motto.
2011_05_24
_Introduction >Purpose >How to >Decision >Conclusions >Contact

3. ComMetrics
_Case – You have been included
in a Twitter list
#1 Your company has been included in another Twitter list
– does it matter?
Challenge Should we use this feature?
Does it work? Find what lists you are on by clicking on the ‚listed‘
link http://twitter.com/USERNAME/lists/memberships.
For example, you can see the lists I am on at
http://twitter.com/ComMetrics/lists/memberships
2011_05_24
>Introduction _Purpose >How to >Decision >Conclusions >Contact

4. ComMetrics
_Why it matters – 4 gold nuggets for today
Objective = have you walk away with a clear understanding:
1 – How Twitter groups work
2 – Tricks that work with Twitter lists
3 – Using Twitter groups for your organization
4 – 3 Tools you want to use for Twitter lists
SOS – call us – we can help ==> info at CyTRAP.eu
2011_05_24
>Introduction >Purpose _How to >Decision >Conclusions >Contact

5. ComMetrics
_1 How Twitter groups work
Anything to do with numbers of followers
is now dead.
WHAT KIND OF LISTS you are on is far
more important.
Who cares if someone has 200,000 followers if
no one will put her on a list because
they do not like her tweet style?
2011_05_24
>Introduction >Purpose >HowTo _Decision >Conclusions >Contact

6. ComMetrics
_2 Tricks that work with Twitter
lists
Generally a list is public
- but you can keep it private
If you want to be removed from a list you have 2 options:
1 – ask the creator to remove you – best tactic if this is a friend or a person with a
funny humor towards creating lists.
2 - if the above fails or you do not care about cutting ties, or it seems to be a
malicious act – just block the account.
You will be taken off their list. However, it also prevents the person from following
you and you will no longer see their tweets.
2011_05_24
>Introduction >Purpose >HowTo _Decision >Conclusions >Contact

7. ComMetrics
_3 Using Twitter
groups for your
organization
- Niche groups
- Reward clients BUT
what about
privacy?
2011_05_24
>Introduction >Purpose >HowTo _Decision >Conclusions >Contact

8. ComMetrics
_4 3 tools for Twitter lists – Priority 1
USE –get who replies to you or
re-tweet, etc.
Sent to you via e-mail
Check what those tweet that include you
in one of their own groups, tweet
their stuff
Retweet using RT @username or say at
end of tweet via @username and
@username to share your material
Action: Please acknowledge these and
be nice. 2011_05_24
>Introduction >Purpose >HowTo _Decision >Conclusions >Contact

9. ComMetrics
_4 3 tools for Twitter lists – Priority 1
Nr 2 tool – conversationlist.com – find who you mentioned in your
tweet or who mentioned you in their tweets .... See what they
tweet
Very useful to see what people
tweet whom you have recently
mentioned with @username or
RT @username
2011_05_24
>Introduction >Purpose >HowTo _Decision >Conclusions >Contact

10. ComMetrics
_4 3 tools for Twitter lists – Priority 1
Nr. 3 tool: Helps you monitor what the people post that included you in a list
of their own (making 2 lists is FREE)
2011_05_24
>Introduction >Purpose >HowTo _Decision >Conclusions >Contact

11. ComMetrics
_4 3 tools for Twitter lists – Priority 1
Formulists provides you
with a screen on
Twitter about what
people post
that included you in
a group.
Can be very
interesting to gain
insights / infos, etc.
2011_05_24
>Introduction >Purpose >HowTo _Decision >Conclusions >Contact

12. ComMetrics
_Why it matters – 4 gold nuggets for today
Objective = have you walk away with a clear understanding:
1 – How do Twitter groups work
2 – Tricks that work with Twitter lists – get off list, etc.
3 – Using Twitter groups for your organization – yes BUT
4 – 3 Tools for Twitter lists – acknowledge those that reply or re-tweet
SOS – call us – we can help ==> info at CyTRAP.eu
2011_05_24
>Introduction >Purpose >How to >Decision _Conclusions >Contact

13. ComMetrics
_Please – would you be so kind and help me?
Watch short video, get slides with URLs! Please write a comment:
http://university.commetrics.com/?p=1706/#comments
2011-05-30 – NEW blog post: How to best use Twitter lists (will
explain how to get an RSS feed for your lists, etc.):
http://commetrics.com/?p=15323#comments
Next webinar – comment to get signed-up Thursday 2011-06-02
- Bring your ideas to Xing SM Monitoring group
1 Impact with Twitter – who cares, 2) Saved searches, 3) Hashtags #, and 4) Favorites
to decide what to discuss
2011_05_24
>Introduction >Purpose >HowTo >Decision _Conclusions >Contact

14. CyTRAP Labs
_Who can you contact?
Presenter: Urs E. Gattiker ==> http://bio.gattiker.name
Contact: Urs E. Gattiker, the CTO and co-founder of – CyTRAP Labs
GmbH.
Roentgenstrasse 49 Street
CH-8005 Zuerich Zip Code
Switzerland Country
+41(0)44 272 1876 Voice
+41(0)76 200 7778 Cell
www.ComMetrics.com URL
2011_05_24
>Introduction >Purpose >HowTo >Decision >Conclusion _Contact