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Comm 202 T31 & T32 - Resumes & Cover Letters
- 1. NAME CARDS OUT *If you do not have one, make one
- 2. COMM 202 T31 & T32 Resumes & Cover Letters & Branding Sarah Brennan
- 3. Agenda 1. Personal Branding 2. Resume Magic 3. Cover Letter Hook 4. Next Week
- 9. If you had 30 seconds to describe yourself - personality, interests, skills - what would you say? Write down 4-5 words that describe yourself best.
- 10. Permeate your brand throughout all your documents. Your personal brand can change!
- 11. 2 Resume & Cover Letter
- 12. The Application Process COVER EMAIL Introduce yourself OR Follow Up RESUME & COVER LETTER Applying INTERVIEW Getting FaceTime MAKE IT RAIN Secure the job
- 14. Do you want the job? Are you passionate about this job, the company, the industry? Would you get along with the people at this company? Does their culture align with your values and personality? Can you do the job? Do you have the relevant skills and experience they're looking for? CAN WANT FIT
- 16. Profile / Key Competencies Education Work / Volunteer Experience Personal Formatting Branding
- 17. Formatting First Impression Pick a colour scheme (if you don’t want black-and-white, which is also fine) and use white space wisely. Be concise with your resume page count. Third Person Always speak in third person and maintain a professional tone. No slang or personal pronouns (he/she, we/I). Proofread No grammar mistakes, typos, spelling errors - proofread then proofread again. Be Consistent Font size, font style, spacing, bullet points, alignment, punctuation, date & abbreviation format, hyphens vs dashes.
- 18. Header • Name (preferred name with given name in brackets) • Email • Phone • Address • LinkedIn URL • Social media handles (optional) What You’ll Need in Your Header
- 19. Profile What to Include • Your strengths • Past experiences • Interests • Languages • Technical skills • * Required for the course but not all industries need a profile. Key Questions • Does it match the job posting (multiple references)? • Does it provide a clear, convincing link to the rest of the resume aka is there proof? What It Is • Summary of what to expect in your resume in max 4 lines
- 20. Profile
- 21. Education What It Is • Summary of your schooling journey What to Include • Degree (write it out fully) and specialization • GPA if necessary, indicate school scale • Relevant courses (not a laundry list) • Awards, scholarships (eg. Honour Roll) • Exchange semester • Expected date of completion • Don’t include high school stuff unless you’re still in first year! Key Questions • Does it match the job description? • Is there any ambiguity with the info provided?
- 22. Education
- 23. Work & Volunteer Experience What to Include • Accomplishment statements as bullet points • Brief descriptions of organization if necessary • Reverse chronological order by end date • Limit to one sentence (ideal length: two lines) and get rid of filler words Key Questions • Are they achievement based? • Do numbers quantify achievements when appropriate? • Does language indicate familiarity with industry or company? Does it match the job description? What It Is • Collection of relevant experiences - the real meat
- 25. Accomplish (ment) statements Flip the STARL stories for the RATS statement! SITUATION TASK ACTION RESULT LINK SITUATION TASK ACTION RESULT
- 26. Accomplish (ment) statements Decreased Saved Minimized Reduced Generated Enhanced Optimized Established Words are powerful - choose wisely! Quantitative vs qualitative results QUANT: How much? How many? Numbers and percentages QUAL: Be descriptive - positive feedback, recognition, awards, promotion Increased Attained Exceeded Surpassed RESULT
- 27. Accomplish (ment) Statements RESULT Are you using relevant skills? Do your actions clearly demonstrate those relevant skills? Do your results match up with your actions? ACTION
- 28. Accomplish (ment) Statements RESULTACTION Paint the context (who, where, how long). Describe the challenge. Be clear and concise with the level of detail. TASK
- 29. Accomplish (ment) Statements Responsible for contacting corporate clients and organizing a tournament. Duty-Based Statement Accomplishment Statementvs Achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience
- 30. Accomplish (ment) Statements Achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience. SITUATION TASK ACTION RESULT
- 31. Accomplish (ment) Statements Achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience. SITUATION TASK ACTION RESULT
- 32. Accomplish (ment) Statements Achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience. SITUATION TASK ACTION RESULT
- 33. Interests What It Is • A chance to showcase your personality & stand out What to Include • Side interests & hobbies • Cool personal experiences • Be fun, specific and stay appropriate Key Questions • How do you want to be remembered? • Are you catering to your audience? • Can you talk about each interest at length?
- 34. Interests
- 35. Branding Does this reflect your personal brand? If the employer were to describe you based on your resume or cover letter, would they perceive you the way you want to be perceived? Does this align with your employer’s brand? Investment banks will look for different personal brands from advertising agencies. Are you tailoring the best and most applicable parts of yourself to the company?
- 38. The Hook A Killer Opening • Includes a “hook” • Genuine, personal, memorable • Tailored to the employer • Name drop where applicable • Clear expression of the relevant skills/experiences This is where you get to demonstrate WANT & FIT! A Bad Opening • Can be applied to any job, company or industry • “Dear ____, I am applying for ____.”
- 39. The Hook
- 40. Action Items 1. Bring 2 copies of Resume & Cover Letter Next Tutorial 2. Next Week Tutorial Location T31 — HA 334 T32 — HA 350 3. Register for TurnItIn T31 — 14613237 T32 — 14613315 Password: comm202crew
- 41. Action Items 1. Bring 2 copies of Resume & Cover Letter Next Tutorial 2. Next Week Tutorial Location T31 — HA 334 T32 — HA 350 3. Register for TurnItIn T31 — 14613237 T32 — 14613315 Password: comm202crew
- 42. SlidesCarnival icons are editable shapes. This means that you can: " Resize them without losing quality. " Change fill color and opacity. " Change line color, width and style. Isn’t that nice? :) Examples: