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1. COMM 202
TUTORIAL 3
 NO LAPTOPS/PHONES
 NAME TAGS

2. WHERE ARE WE AT?
StrengthsQuest
Job Research
Skills Matrix
Cover Letter
Resume
Interviews

3. AGENDA
Cover Letters
Activity
Action Items

4. 1. COVER LETTERS

5. WHY?
1. SHOWS YOUR INTENTIONS & INTERESTS
 SHOWS SINCERITY AND RESEARCH
2. DEMONSTRATES ABILITY TO COMMUNICATE
 CREATIVE AND PROFESSIONAL
3. OPPORTUNITY TO ELABORATE ON YOUR
STORIES
 DRAWN FROM YOUR SKILLS MATRIX

6. RESUME is about YOU
COVER LETTER is about
THEM

7. 6 ELEMENTS
Opening
Skill
Matching
Closing
Branding Integration Formatting

8. OPENING
Dear ,
My name is , and
I applying to .

9. OPENING TAKE-AWAYS
• Expresses keen and genuine interest and/or passion for position
• Clear expression of the skills/experience matching the job
description
• Genuine and unique primary and secondary research indicating
interest in company (Make sure the research you show is tied to your
interest)
• Name Drop (where applicable)

10. YOU NEED A HOOK!

11. ANOTHER EXAMPLE:

12. YOUR TURN!
Co-op Program
2. ACTIVITY

13. SKILLMATCHING

14. SKILLS MATCHING
 Skills
 From job descriptions & skills matrix
 Experience
 Best relevant experiences
 Education
 How you’ll leverage your BCom
 Matching Qualifications
 Any other qualifications
If it doesn’t belong, don’t include it!

15. SKILLS MATCHING EXAMPLES
 Bullet points

16. SKILLS MATCHING EXAMPLES
 Paragraph Style

17. SKILL MATCHING TAKEAWAYS?
 Use STARL to your advantage – Action and Link!
 Each line proves you have the necessary skills & aptitudes to
perform on the job
 Always link to the company/position if not obvious
 Use skills listed in the job description

18. CLOSING
“Thank you for looking at my application. I
hope that I have shown you that my
interpersonal skills, my leadership skills, and
my ability to perform on a team make me a
perfect fit for ABC position. Thank you very
much and I hope to hear from you soon.”

19. WHAT TO ADD IN YOUR CLOSING?
 Make a good final impression
 Show your passion
 Restate skills with a different wording
 Give genuine thanks
 Leave a call to action
 Tie to previous examples/stories

20. CLOSING
 Address the elephant in the room
 Bad Grades
 Relocation

21. CLOSING EXAMPLES

22. BRANDING
 Consistent throughout Cover Letter
 Fits with the company’s values & yours
 Good impression
 Use Job Research Assignment

23. INTEGRATION
 CL & Resume use SAME formatting
 Stand Out!
 CL reflects & expands on resume
 Be mindful of spacing

24. COVER LETTER FORMATTING
(ADDRESS)
Date
Contact Name
Their Title
Company
Address
City, Province Postal Code
Re: Position Title
Dear Mr. / Ms. Their Last Name OR Hiring
Manager
If unknown, this
can be omitted
AVOID:
“To Whom it May
Concern”
“Dear Sir or Madam”
Country is typically
unnecessary unless
applying outside of
Canada

25. EXAMPLES - ADDRESS

26. COVER LETTER FORMATTING (SIGN
OFF)
Sincerely,
Your Name
BCom Candidate 20XX
Sauder School of Business
Attached: Resume
Regards,
Best,
Written signature optional
(provide more space if
including)
Attached: Resume,
Transcript
Use “Enclosed: …” only if
sending application by mail
BCom Candidate 2016
These
spaces are
important

27. EXAMPLES - CLOSING

28. CAN you do
the job?
Do you
WANT
the job?
Are you
the right
FIT?
CAN. WANT. FIT

29. 3. ACTION ITEMS
 Cover Letter Draft due next Tutorial (bring 2 copies!)
 Sign up for Office Hours!
 Job Posting Research Assignment due Sunday (Feb 7) via Turnitin
 Skills Matrix due February 12th via Turnitin
 Tutorial next week (reminder that Family Day falls on Monday)

30. THIS THURSDAY @ 12:30 - HA 492
COME MEET DAN MOORE,
PRESIDENT – SOUTHWESTERN
ADVANTAGE
SPEAKING ON:
“CERTAINTY IN A COMPLETELY
UNCERTAIN FUTURE”
WHAT CAN YOU DO NOW TO BE
READY FOR JUST ABOUT ANYTHING
AS OUR WORLD CHANGES
INCREASINGLY FAST?
*202 BONUS MARKS ELIGIBLE