This document provides information about an upcoming COMM 202 tutorial on LinkedIn profiles and networking. It discusses submitting resumes and cover letters twice - to Turnitin and COOL. It outlines the schedule, including tutorials on LinkedIn, informational interviews, and practice interviews. It summarizes feedback from TAs and provides tips on creating strong LinkedIn profiles, including using a professional headshot, attention-grabbing headline, complete experiences, and interesting summary. It announces an upcoming networking event and reflection paper.

1. COMM 202
tutorial 6: LinkedIn

2. resume / CL submission
• you will submit your documents TWICE
o once to Turnitin.com for marking (by 1:59pm)
o secondly to COOL (this is how you will receive an interview for
the Employment Interview assignment) (by midnight, same
day…but just do it right away so you don’t forget!)
• full instructions on how to submit to COOL are on the
course blog under assignments / resume and cover letter

3. where are we at?
Week 8 Week 12
• tutorial:
LinkedIn/netw
orking
Week 9 Week 11
• tutorial: event
networking/
informational
interview
• resume and cover
letter due
• networking event
(March 10th 6-8PM)
• lecture: interview
prep
• have informational
interview date/time
confirmed
• tutorial:
interview
questions
• interview
stream due
Week 10
• lecture:
informational
interview
• networking
reflection due

4. agenda
• TA feedback
• LinkedIn profiles
• networking event
• action items

5. TA feedback

6. TA feedback
• start
o individual feedback
o personal examples
• stop
o emodules
o going too fast
• continue
o nice slides
o weekly email
o structure of class
o peer evaluation

7. LinkedIn Profiles

9. LinkedIn versus resume
• LinkedIn is social!
o be personable, speak in first person, show your personality
o follow influencers, share articles, engage with the community through
posts and updates – the more you engage the more likely people will
find your profile.
• LinkedIn is all about you!
o your profile is tailored to your professional brand more so than to a
company
o include broader experiences, projects, skills, and interests in a variety
of formats

10. before we start
turn off “Notify your network” when making many small changes
don’t mark a connection request as “I Don’t Know” unless they are
negatively impacting you
• after too many IDK’s, LinkedIn will ban them from the network
found on the right side of your
profile under “Who’s Viewed your
Profile?”

11. 2. Attention Grabbing Headline
1. Professional
Headshot
3. Complete Experiences
4. Connections, Contact Info, Customized URL
5. Interesting summary showcasing
personality!
key elements
of a profile

12. professional-looking headshot
• reasonably close-up
(from the shoulders
up)
• high quality, good
lighting, looks like
you!

13. headline
• it is your 120
character hook
• should be about what
you do
• be memorable and
enticing people to
look at your profile

14. headline

15. headline

16. summary
• 2,000 characters to summarize your background and future goals

17. summary

18. summary
• speak in the first person
• keep it visually organized using bullet points
• what you can write about:
o education (your current job): what you do, your specialization, why you chose
it
o other involvements: what you do outside of class, why you like it
o what makes you - you: personal work style / important character traits
o your aspirations: your goals and intended professional path
o finish off with your contact info, invite them to connect or email you

19. other components
• experiences
o try not to copy-paste from your resume
o talk about the challenges you faced and a couple key wins
o prove your accomplishments by showing examples of your work (i.e. video projects,
presentations, photography…)
• education
o join UBC and Sauder (AND the alumni communities!)
• honours/awards

20. other components
• projects
o list academic or extra-curricular projects as you see fit
• skills
o searchable, so aim for brand-specific not generic
• influencers
o follow your idols! Helps others to see who inspires you

21. resume to LinkedIn

22. getting recommendations
• stronger than Endorsements “Likes”
• adds credibility to accomplishments and experiences
• ask for one!

23. getting recommendations

24. groups and publishing
• having a profile is step 1, using LinkedIn is what will get you noticed. The more
active you are on the site the more likely your profile will be seen by potential
employers
• join groups in your interest areas…for now myBCom Careers to stay up to date on
job postings and career relevant info from the BCC and CUS.

25. best practices
• request to connect once you have met them in person (where possible)
• personalize your connection request
• keep it friendly and professional
• share something memorable from
your conversation
• be brief
• include a call to action if you’d
like to meet again

26. adding connections
too generic
personal &
professional
too casual

27. networking event

28. networking event
SAVE THE DATE!
Thursday, March10th from 6:00pm-8:00pm @ CPA Hall
• alumni, senior students, and local professionals convening for an evening of networking
with this semester’s COMM 202 students
• excellent opportunity to practice and refine your networking skills and learn more about
how to make the most of your time at Sauder!

29. networking reflection
reflection paper due Monday, March 14th
• your goals in attending the event
o what is your purpose in going?
o define SMART goals beforehand – how will you define the success of your evening?
• how did you prepare for the event (research potential delegates)
o what was it about these people that motivated you wanting to talk to them?
• conversation summaries
• reflection of the lessons learned
• action steps to build relationship

30. researching contacts
• check out the delegate info on the course blog
• skim the LinkedIn profiles of delegates you’d like to speak to
o note any interesting topics
o hone in on similar experiences or shared groups
o think about questions to ask
• during the event, be interested without being creepy! 

31. dress to impress, dress for success

32. for ladies
• for ladies:
o dress pants, khaki pants,
dark denim, or skirts
(hemline just above your
knees or longer!)
o blouse, dressy tank with a
cardigan or blazer, or
collared shirt (avoid spaghetti
strap tops)
o flats or low heels

33. for guys
• for guys:
o dress pants, nice khakis, or
dark denim
o collared shirt (patterned or
plaid is fine!), jacket if you
like
o dress shoes or loafers

34. resume / CL submission
• you will submit your documents TWICE
o once to Turnitin.com for marking (by 1:59pm)
o secondly to COOL (this is how you will receive an interview for
the Employment Interview assignment) (by midnight, same
day…but just do it right away so you don’t forget!)
• full instructions on how to submit to COOL are on the
course blog under assignments / resume and cover letter

35. action items
• resume & cover letter is due on March 8th @ 2:00PM via Turnitin
o submit through COOL and Turnitin
• networking event on March 10th, 2016
o from 6-8PM in CPA Hall
• office hours!
Puppy of the week!