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@lilworklilplay
Webinar Who’s Who 
Digital Marketing Manager Social Media 
brittney@financemarketing.com Masahlneya@gfienarncemarketing.com
The Age Of Social Is Already Here 
 Social presence is a must for online marketing 
 46% of online users are counting on social media before 
making purchase decision (Source: Neilsen) 
 71% of users of social media websites say that they are more 
likely to purchase products from the brand they follow online on 
different social media websites (Source: Digitalsherpa) 
 Today’s entrepreneurs are coming from the X & Y 
generations, those accustomed to SM. 
@lilworklilplay
SM’s Becoming Search 
Engines 
 Social Media networks now with keyword search 
capabilities & their own algorithms. 
 Consider auditing your personal LinkedIn profile & 
company social pages to include target keywords. 
@lilworklilplay 
80% of customers on social 
networks prefer to connect 
themselves to brands through 
Social Media 
(Source: Socialmediatoday)
Branding on SMM 
 Humanize Your Brand 
 Manage Brand Reputation 
 Create Brand Advocates 
 Resolve Client Issues or Complaints 
Quickly 
 Showcase Products & Services 
 Increase Exposure 
 Generate Leads 
 Build Brand Credibility & Trust 
@lilworklilplay
Branding on SMM 
Audit Your Personal & Company Social 
Profiles 
@lilworklilplay 
 Include Full Company 
Name 
 Include Main Target 
Keyword(s) 
 Interlink Social Accounts 
 What Do You Do? 
 Graphics & Images
Branding on SMM 
Providing Valuable 
Content 
@lilworklilplay 
 80/20 Rule 
 Sharable Content 
 Become An Authority 
 Engaging Content 
 Offer Free 
Downloads
Branding on SMM 
Engagin 
g 
@lilworklilplay 
 Post to groups 
 Comment on group & 
other company posts 
 Respond to follower 
feedback 
 Mention other brands 
you follow or reference
Sales Development on SMM 
@lilworklilplay 
 Discover client 
preferences 
 Research competitors 
 Target exact niche 
 Or expand your target 
audience 
 Communicate directly 
in real time with 
prospects.
Sales Development on SMM 
@lilworklilplay 
 Twitter 
 Facebook 
 LinkedIn 
 Google+ 
Determine The Best Channel To 
Connect
Sales Development on SMM 
@lilworklilplay 
 LinkedIn: 
Connect & 
Engage 
 User Targeted Search 
 Join Groups 
 Google+ 
 Targeted Search 
 Join Communities 
 Twitter: 
** Be Persistent & 
Maintain 
Consistency 
 Hashtags 
 Harvest Followers of Business Organizations
Sales Development on SMM 
@lilworklilplay 
 LinkedIn: 
Connect & 
Engage 
 User Targeted Search 
 Join Groups 
 Google+ 
 Targeted Search 
 Join Communities 
 Twitter: 
** Be Persistent & 
Maintain 
Consistency 
 Hashtags 
 Harvest Followers of Business Organizations
Sales Development on SMM 
@lilworklilplay 
Paid Ad 
Targeting
Sales Development on SMM 
@lilworklilplay 
Paid Ad 
Targeting
Sales Development on SMM 
@lilworklilplay 
Paid Ad 
Targeting 
What Should Your Ads Include? 
 Clear Call To Action 
 Convey Sense of Urgency 
 Keep Colors Consistent With Your 
Website & Brand 
 Include Landing Page/Destination URL 
 Include Target Keywords 
 Any Product Highlights (Rates & Terms)
What We Can Help With: 
@lilworklilplay 
http://www.slideshare.net/CommCapM 
ark 
 Campaign Development 
& Management 
 Keyword Research 
 Industry & Niche 
Research 
 Online Reputation 
Management (ORM) 
 Social Media Campaign 
Audits & Management 
brittney@financemarketing.co 
m

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Brand & Sales Development Through Social Media

  • 2. Webinar Who’s Who Digital Marketing Manager Social Media brittney@financemarketing.com Masahlneya@gfienarncemarketing.com
  • 3. The Age Of Social Is Already Here  Social presence is a must for online marketing  46% of online users are counting on social media before making purchase decision (Source: Neilsen)  71% of users of social media websites say that they are more likely to purchase products from the brand they follow online on different social media websites (Source: Digitalsherpa)  Today’s entrepreneurs are coming from the X & Y generations, those accustomed to SM. @lilworklilplay
  • 4. SM’s Becoming Search Engines  Social Media networks now with keyword search capabilities & their own algorithms.  Consider auditing your personal LinkedIn profile & company social pages to include target keywords. @lilworklilplay 80% of customers on social networks prefer to connect themselves to brands through Social Media (Source: Socialmediatoday)
  • 5. Branding on SMM  Humanize Your Brand  Manage Brand Reputation  Create Brand Advocates  Resolve Client Issues or Complaints Quickly  Showcase Products & Services  Increase Exposure  Generate Leads  Build Brand Credibility & Trust @lilworklilplay
  • 6. Branding on SMM Audit Your Personal & Company Social Profiles @lilworklilplay  Include Full Company Name  Include Main Target Keyword(s)  Interlink Social Accounts  What Do You Do?  Graphics & Images
  • 7. Branding on SMM Providing Valuable Content @lilworklilplay  80/20 Rule  Sharable Content  Become An Authority  Engaging Content  Offer Free Downloads
  • 8. Branding on SMM Engagin g @lilworklilplay  Post to groups  Comment on group & other company posts  Respond to follower feedback  Mention other brands you follow or reference
  • 9. Sales Development on SMM @lilworklilplay  Discover client preferences  Research competitors  Target exact niche  Or expand your target audience  Communicate directly in real time with prospects.
  • 10. Sales Development on SMM @lilworklilplay  Twitter  Facebook  LinkedIn  Google+ Determine The Best Channel To Connect
  • 11. Sales Development on SMM @lilworklilplay  LinkedIn: Connect & Engage  User Targeted Search  Join Groups  Google+  Targeted Search  Join Communities  Twitter: ** Be Persistent & Maintain Consistency  Hashtags  Harvest Followers of Business Organizations
  • 12. Sales Development on SMM @lilworklilplay  LinkedIn: Connect & Engage  User Targeted Search  Join Groups  Google+  Targeted Search  Join Communities  Twitter: ** Be Persistent & Maintain Consistency  Hashtags  Harvest Followers of Business Organizations
  • 13. Sales Development on SMM @lilworklilplay Paid Ad Targeting
  • 14. Sales Development on SMM @lilworklilplay Paid Ad Targeting
  • 15. Sales Development on SMM @lilworklilplay Paid Ad Targeting What Should Your Ads Include?  Clear Call To Action  Convey Sense of Urgency  Keep Colors Consistent With Your Website & Brand  Include Landing Page/Destination URL  Include Target Keywords  Any Product Highlights (Rates & Terms)
  • 16. What We Can Help With: @lilworklilplay http://www.slideshare.net/CommCapM ark  Campaign Development & Management  Keyword Research  Industry & Niche Research  Online Reputation Management (ORM)  Social Media Campaign Audits & Management brittney@financemarketing.co m