2. Webinar Who’s Who
Digital Marketing Manager Social Media
brittney@financemarketing.com Masahlneya@gfienarncemarketing.com
3. The Age Of Social Is Already Here
Social presence is a must for online marketing
46% of online users are counting on social media before
making purchase decision (Source: Neilsen)
71% of users of social media websites say that they are more
likely to purchase products from the brand they follow online on
different social media websites (Source: Digitalsherpa)
Today’s entrepreneurs are coming from the X & Y
generations, those accustomed to SM.
@lilworklilplay
4. SM’s Becoming Search
Engines
Social Media networks now with keyword search
capabilities & their own algorithms.
Consider auditing your personal LinkedIn profile &
company social pages to include target keywords.
@lilworklilplay
80% of customers on social
networks prefer to connect
themselves to brands through
Social Media
(Source: Socialmediatoday)
6. Branding on SMM
Audit Your Personal & Company Social
Profiles
@lilworklilplay
Include Full Company
Name
Include Main Target
Keyword(s)
Interlink Social Accounts
What Do You Do?
Graphics & Images
7. Branding on SMM
Providing Valuable
Content
@lilworklilplay
80/20 Rule
Sharable Content
Become An Authority
Engaging Content
Offer Free
Downloads
8. Branding on SMM
Engagin
g
@lilworklilplay
Post to groups
Comment on group &
other company posts
Respond to follower
feedback
Mention other brands
you follow or reference
9. Sales Development on SMM
@lilworklilplay
Discover client
preferences
Research competitors
Target exact niche
Or expand your target
audience
Communicate directly
in real time with
prospects.
10. Sales Development on SMM
@lilworklilplay
Twitter
Facebook
LinkedIn
Google+
Determine The Best Channel To
Connect
11. Sales Development on SMM
@lilworklilplay
LinkedIn:
Connect &
Engage
User Targeted Search
Join Groups
Google+
Targeted Search
Join Communities
Twitter:
** Be Persistent &
Maintain
Consistency
Hashtags
Harvest Followers of Business Organizations
12. Sales Development on SMM
@lilworklilplay
LinkedIn:
Connect &
Engage
User Targeted Search
Join Groups
Google+
Targeted Search
Join Communities
Twitter:
** Be Persistent &
Maintain
Consistency
Hashtags
Harvest Followers of Business Organizations
15. Sales Development on SMM
@lilworklilplay
Paid Ad
Targeting
What Should Your Ads Include?
Clear Call To Action
Convey Sense of Urgency
Keep Colors Consistent With Your
Website & Brand
Include Landing Page/Destination URL
Include Target Keywords
Any Product Highlights (Rates & Terms)
16. What We Can Help With:
@lilworklilplay
http://www.slideshare.net/CommCapM
ark
Campaign Development
& Management
Keyword Research
Industry & Niche
Research
Online Reputation
Management (ORM)
Social Media Campaign
Audits & Management
brittney@financemarketing.co
m