Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart." We begin every engagement with research, then thoroughly meld strategic and creative thinking to deliver brand experiences that stimulate the senses, engage the emotions and help our clients realize their full potential.

1. BRAND
SIMPLICITY Lunch + Learn, 11/30/11

2. We surveyed:
+ United States + Saudi Arabia
+ United Kingdom + India
+ Germany + China
+ United Arab Emirates
Our findings reveal…

3. Simplicity pays

4. Consumers will pay a premium for simplicity
Depending on the industry, between 7% and 19% of people,
globally, are willing to pay more for simpler experiences and
interactions. The amount varies by industries, but is significant.

5. Simplicity is a smart investment
A portfolio comprised of the publicly traded stocks of the
top 10 brands in the Global Brand Simplicity Index significantly
outperforms both the Dow and S&P 500 over the past three years.

6. Business are leaving profits on the table
American businesses stand to capture over $27B a year
Simplify and you shall receive. The health insurance industry could
stand to capture the most, more than $4.3 billion to be precise,
through clearer, understandable communications.

7. Global winners + losers

8. Technology, retail and fast-food brands
dominate the Global Top 10
Global Top 10 Brands
Intuitive experiences and design, both online and in-store,
are notable attributes of the brands in this year’s top 10.

9. The bottom 10 global brands were seen as
under-delivering on their promises to customers
Global Bottom 10 Brands
Car rental services and insurance cluster at the bottom of
the brand simplicity index.

10. Click here
to view a complimentary copy
of the study

11. Siegel+Gale is a global strategic
branding firm.
We build world-class brands through
elegantly simple, unexpectedly fresh
strategies, stories and experiences.
New York Dubai
Los Angeles Beijing
San Francisco Shanghai
London Hamburg
www.siegelgale.com to learn more