LONG LIVE MEDIA! 10 Picks for Most Socially Connected Mainstream Media Outlets
Digital PR
1. DIGITAL PR
The Digital PR channel covers:
Technology
Media
Strategy
Research
Analysis
Content
Tools
Distribution
Measurement
2. Technology
Technology has completely
changed the media
landscape
The public has access to easy
publishing tools and platforms
They are connected and
communicating
Stay informed about changes
in media consumption and
media trends
3. The Media
Understand the demand
for more immediate news
coverage and visual
material
Newsrooms have fewer
resources – that’s an
opportunity for brands to
deliver content
Learn what online
journalists and bloggers
need and want
4. Strategy
Make Digital PR an integral part of
your strategic plan
Align your digital actions with your
business goals
Start with research
Measure success
5. Research
Know before you go
Get access to the latest
research about
• online behavior
• technology trends
• PR trends
• media
6. Analysis
Having lots of data is one
thing
Knowing what it all means
is another
Top thought leaders
analyze and tie research
data together – so you
can see what it means for
your business
7. Content
Content that gets results is based on
• Listening to your community
• Analyzing what they talk about
• Discovering what is important to them
• Providing content that resonates
8. Tools
Reviews of Digital PR tools will
help stay abreast of new
ideas and choose the right
tools for your online program
• Content creation
• Content management
• Online distribution
• Reaching the right people
• Engaging
• Monitoring
• Tracking
9. Distribution
Discover how to leverage the
content you create.
Build a network of people who
can help spread your content
to the right people
10. Measurement
Digital PR can be tracked
The value of your actions
can be measured and ROI
reported
Learn how to use the tools
that will make it easy for you
to track and report on the
value of your digital PR
activity