We started our worldwide hunt for the best agency Facebook pages with The Holmes Report Global Top 250 ranking of PR firms in hand as a trusted guidebook. From there, we scoured the social media sphere to analyze what these agency conglomerates and networks are doing to actively engage their online communities. And like the best trips online and off, we made several friends along the away. As you know, we’re not fans of the numbers game. So you won’t find many agencies with massive numbers of “fans” here. Those featured that do have impressive followings actually made the cut because of how they’re using social media – what they’re sharing, who they mention, the quality of their content and the depth of their engagement strategy. See if you can glean some tips from these world revenue leaders who are also taking the lead in connecting, contributing and communicating online. We think you’ll find plenty to learn from here—and even more to “like.”

1. Friends in High Places
10 Top Global PR
Agency Facebook Pages

2. Friends in High Places
10 Top Global PR Agency
Facebook Pages
We started our worldwide hunt for the best agency Facebook pages with The Holmes
Report Global Top 250 ranking of PR firms in hand as a trusted guidebook. From there,
we scoured the social media sphere to analyze what these agency conglomerates and
networks are doing to actively engage their online communities. And like the best trips
online and off, we made several friends along the away.
As you know, we’re not fans of the numbers game. So you won’t find many agencies
with massive numbers of “fans” here. Those featured that do have impressive
followings actually made the cut because of how they’re using social media – what
they’re sharing, who they mention, the quality of their content and the depth of their
engagement strategy. See if you can glean some tips from these world revenue leaders
who are also taking the lead in connecting, contributing and communicating online.
We think you’ll find plenty to learn from here—and even more to “like.”

3. 1. MSL Group
Paris & Beyond: Sharing Content
As #5 in The Holmes Report ranking, MSL
Group features network members worldwide
and offers a full-service PR experience. Its
website home page is a multimedia goldmine,
with whitepapers, photos and videos to engage
with and enjoy. It also features social sharing
icons on all blog posts and each navigation tab
offers a different SlideShare feature. The result:
You want to stay on the site—and the Paris
offices offer a particularly engaging library of
digital content.
Our favorite part about MSL Group’s Facebook
page is its consistent content platform. The
group shares its point of view often via its blog
here. It frequently features other people. And
the group has created an e-magazine to teach
customers about Facebook. For its finesse in
creating and sharing content, we give MSL a
thumbs-up.
Friends in High Places -10 Top Global PR Agency Facebook Pages

4. 2. Edelman
NYC & Beyond: Mastering Multimedia
OK, we admit – this one has some big numbers.
With a Facebook fan page that enjoys over 12K
fans, Edelman is listed as #1 on The Holmes
Report ranking. Put those digits together and
you get the makings for a social media crush
(we’re smitten).
Edelman gets high marks for its open sharing. It
allows other people outside the company to
freely post to its Facebook wall (that’s
increasingly rare, by the way). It actively
engages with visitors—and even offers a widget
that allows others to include Edelman content
on their own website. Edelman’s website is rich
with social media share icons and its blog is
multi-author. Add in the videos and webinars …
and we confess we have found our social media
BFF.
Friends in High Places -10 Top Global PR Agency Facebook Pages

5. 3. Grayling
London & Beyond: Marrying Local to Global
Ranked #13 on The Holmes Report listing,
Grayling offers a Facebook fan page for every
single one of its network locations. It’s true. We
lost count at a dozen. Whether it’s in Ireland,
Ukraine, Austria, Slovenia, Sweden and beyond,
you will find an interesting blend of local stories
and audience-appropriate conversation on each
fan page.
Grayling’s divide-and-conquer local strategy for
its Facebook fan pages bucks the trend. Most of
the larger firms control their brands out from a
central location, both online and off. Grayling
instead features a local connection, in sharp
alignment with its local-engagement revenue
model. Via its localized fan pages, Grayling is
clearly walking its talk. We like that.
Friends in High Places -10 Top Global PR Agency Facebook Pages

6. 4. Dentsu Public Relations
Osaka & Beyond: Empowering Connections
Dentsu Public Relations sits #20 worldwide
with $80M in revenue. Yes, its social media
numbers aren’t stunning (yet!)—but 50 years
and counting ranks for something. Many firms
that have "aged well" have not really embraced
social media at all.
Dentsu’s third-party resource sharing is what
sets it apart on its Facebook page. Not only
does the page provide links from other
industry experts, but the information there is
also highly relevant to its audience and shows
a willingness to provide value without hogging
the spotlight. The firm shows up across
multiple social media channels, its members
love sharing photographs, and they are
generous in extending credit to others. We
predict those numbers won’t stay small for
long.
Friends in High Places -10 Top Global PR Agency Facebook Pages

7. 5. FSB Communications
Rio de Janeiro & Beyond: Launching with Commitment
FSB Communications is another top-ranked
agency with a newly launched Facebook
presence. As #24 on The Homes Report list
with $50M in revenues, this agency is one to
watch. Even though the firm just joined
Facebook, it already has more fans than some
other larger agencies. We appreciate the
agency’s commitment.
You can already see the beginnings of a great
social media foundation in the content FSB
includes on its page. It talks about
philanthropy, strategy and mindset, and also
addresses the firm’s Facebook approach. The
entry where the firm announced that, going
forward, all communication announcements
would run through its Facebook page won us
over. That’s commitment. That’s what it takes.
Friends in High Places -10 Top Global PR Agency Facebook Pages

8. 6. ICF International
Fairfax & Beyond: Spotlighting Philanthropy
ICF is an anomaly on this list. While its services
as an agency include strategic marketing and
communications, the company also deals in IT
solutions, customer satisfaction, benchmarking
and far, far more. That said, we love that ICF’s
social media icons are featured front and center
on its home page. We also love that the firm is
active across multiple social media channels.
We love that its “Contact Us” pages feature its
social media presence. And we appreciate that
an agency that ranks 34th in the world is going
the distance with social.
It’s tough to point out any one thing that is
impressive on the company’s Facebook page.
It’s all quite compelling—from the photos and
videos, to the active visitor engagement to the
philanthropic focus and community
engagement. ICF is doing so many things right,
it deserves a big gold star (and its numbers
aren’t so bad, either).
Friends in High Places -10 Top Global PR Agency Facebook Pages

9. 7. Scholz & Friends
Berlin & Beyond: Sparking with Snark
The modern personality and verve belying this
company’s social media focus is inspiring. Its
Facebook fan page numbers are pretty decent,
but more than that … we like the firm’s
unconventional willingness to be a little silly
and fun. Being #40 in the world according to
The Holmes Report ranking doesn’t hurt either.
Overall, we have to give the agency very good
marks.
Scholz and Friends’ Facebook page exhibits
snark, vibrancy and modern relevance. The
company even allowed a visitor post to run on
its page that included “blue language.” Limited
or no censorship (i.e., lots of transparency),
humor, attitude and a demonstration of values
by telling engaging client stories is a huge social
media win. For style and guts, we give Scholz’s
a huge thumbs up!
Friends in High Places -10 Top Global PR Agency Facebook Pages

10. 8. Llorente & Cuenca
Barcelona & Beyond: Grabbing with Graphics
We have to give Llorente & Cuenca props. We
don’t like how its social media icons are a
little hard to find, but we feel that being #51
on The Holmes Report list earns them some
slack here.
With that caveat aside, the firm shows up on
multiple social media channels. For starters,
check out its SlideShare presence. And its
Facebook fan page features some decent
numbers. We love how nearly every one of the
company’s status updates includes graphics.
It’s a lively, beautiful page that makes you
want to get to know the firm better and helps
you feel like you already do. Add the third-
party resource link sharing into the mix and
you’ve got a winner. Viva la L&C!
Friends in High Places -10 Top Global PR Agency Facebook Pages

11. 9. Professional Public Relations
Sydney & Beyond: Connecting with Questions
We admit that the fun and sparkle of
Professional Public Relations of Australia’s
website caught our attention. They are #62 on
the world list, so the firm is far more than just a
pretty face.
PPR’s fun attitude on its Facebook page is
refreshing. Our favorite thing, and what makes
the company especially worth mentioning, is
its consistent use of call to action. Its Facebook
page lists contests, regularly asks for opinions,
and is replete with engaging questions and
polls. The use of its social media platform as a
connector that encourages interaction is so
much better than the billboard “blast-n-brag”
pages we passed up for inclusion here. Kudos
to PPR!
Friends in High Places -10 Top Global PR Agency Facebook Pages

12. 10. Weber Shandwick
NYC & Beyond: Inspiring Brand Advocates
A ranking of #2 on The Holmes Report global
listing gets your foot in the door. What you do
with that opportunity is what keeps you there.
We really like Weber Shandwick’s Facebook
page. This one even gets the numbers, with
closet to 3,900 likes at last count.
For the finale, this one has it all: Multimedia
videos and photos, third-party resource links,
gratitude expression, frequent featuring of
others, multi-author posting, allowance of non-
company generated wall postings, philanthropy
and community involvement, and fun, fun, fun.
All our bells were ringing and we think yours
will be, too. Like many others, Weber
Shandwick's agency site doesn't have its social
media icons prominently displayed, but maybe
they’re just shy…
Friends in High Places -10 Top Global PR Agency Facebook Pages

13. Bonus: National Public Relations
Montreal & Beyond: Taking Home Team Advantage
Sometimes we enjoy showing our natural
loyalties instead of simply featuring a variety of
choices for you. With Canada being the
Marketwire+Sysomos home base (and home of
many who enjoy reading and sharing these
Pulses), we wanted to give a bonus nod to
National, a subsidiary of Res Publica, which
also owns Cohn & Wolfe/Canada.
Res Publica/National certainly has earned its
place among the bigs, coming in at #27 on The
Holmes Report ranking. Its Facebook page also
deserves a big agency mention. The firm’s vast
collection of photos, especially fun ones with
balloons and smiles, is endearing. Its mentions
of appreciation and recognition to employees,
partners and clients are on the mark. Its social
media icons are displayed on its homepage and
its numbers are growing, so consider this our
Maple Leaf indulgence!
Friends in High Places -10 Top Global PR Agency Facebook Pages

14. Friends in High Places
10 Top Global PR Agency
Facebook Pages
The Big Players Get the Attention they Deserve...
The reason we research and publish these lists is to bring you some fresh
perspectives. We don’t want to rehash the same things everyone else does. Because
of this, we don’t always focus in on the larger, heavily covered and more traditional
PR firms and their holding companies. Hopefully, this collection of worldwide
mega-firms gives them some of the face time they deserve – while also giving the
rest of us a savvy sampling of social media best practices.
The companies featured here are winners – both in revenue levels, incredible
network reach and … Facebook finesse. We couldn’t get to all of those that deserve
a mention, so let us know which firms you’d add. Everyone deserves due credit and
their 15 minutes of fame!

15. Friends in High Places
10 Top Global PR Agency
Facebook Pages
Next on “The Pulse”:
"Reputation Is Everything - 10 Noteworthy Corporate
Winners in Online Reputation”
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