Most nonprofits have adopted email marketing as a main area of their marketing activities. Email marketing is not only good to maintain your supporters informed and engaged with your organization, but it is also great for raising funds! If your nonprofit is still using Outlook or Gmail to send plain text newsletters, you are missing out on the great opportunities of good email marketing. From choosing a platform to including effective call-to-actions, learn everything you need to know about building successful email campaigns to keep your supporters engaged.