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1 de 26
2 July 2013
PAST FUTURE
P&L Account
&
Balance Sheet
Annual
Report
 19 Companies shortlisted in total
 5 Companies shortlisted for two accolades
 16 Companies shortlisted before
 2 Companies shortlisted every year
 8 Companies have won before
14 Sectors represented
4 Companies come from the FTSE250
 Foundation of the strategic framework
 Defines the logic of the business
 Distinct sources of value – created, developing
 Basis for sustainable profitability
Encompasses value system of enterprise
 Foundation of the BAT strategic framework
 Embodies the logic of the business
 Identifies sources of value created
Specifies investment in value sources
Aids understanding of BAT as a business
Complete set of KPIs – financial and non-financial
 Ease of intelligibility
 Good trend data
 Illustrative of strategic progress
Usefulness to Board in monitoring performance
 Explicit link to strategy
 Comprehensive explanation
 Target and strategic focus for each KPI
Five years' trend data
Shows integral role of KPIs in managing business
Key risk factors relative to strategy
 Influences on achieving objectives
 Specific management, control or mitigation comments
 Risk governance, appetite, management
Clear sensitivity to the future
 Comprehensive and articulate
 Accessible and intelligible
 Shows sensitivity to the future
Emphasis on strategic risk
Overall demonstration of strategic management
Investment in key strengths and resources
 Development of intangibles and hidden assets
 Attention to value drivers
 Value system wide
Match to indicated demands of strategy
 83 qualifying references
 Recurrent themes reflect likely demands of strategy
 Coverage of whole value system
Annual Report signposts strengths and resources (p25)
Balanced and credible
Integration of social, environmental in business strategy
 Attention to full range of stakeholders
 Clear environmental policy, commitment
 Sustainability governance
Reporting of social and environmental performance
 Unilever Sustainable Living Plan central to business model
 Social and environmental aspects fundamental to Group vision
 Comprehensive coverage of broad range of stakeholders
Clear environmental and social targets and policies
Integrated reporting builds persuasive case led by CEO
Clarity and rigour of strategic thinking
 Robust and integrated strategic framework
 Strategic management in past, present and future
 Development of strategic capability
Clear and persuasive shared value
 Topped the 2013 Index with 8.6
 Clear and intelligible strategic framework
 Demonstrated rigour in strategic thinking
 Good past, present and future
Comprehensive strengths and resources
Integrated reporting of shared value
Strategic Reporting Index Accolades

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  • 11.
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  • 13.  19 Companies shortlisted in total  5 Companies shortlisted for two accolades  16 Companies shortlisted before  2 Companies shortlisted every year  8 Companies have won before 14 Sectors represented 4 Companies come from the FTSE250
  • 14.  Foundation of the strategic framework  Defines the logic of the business  Distinct sources of value – created, developing  Basis for sustainable profitability Encompasses value system of enterprise
  • 15.  Foundation of the BAT strategic framework  Embodies the logic of the business  Identifies sources of value created Specifies investment in value sources Aids understanding of BAT as a business
  • 16. Complete set of KPIs – financial and non-financial  Ease of intelligibility  Good trend data  Illustrative of strategic progress Usefulness to Board in monitoring performance
  • 17.  Explicit link to strategy  Comprehensive explanation  Target and strategic focus for each KPI Five years' trend data Shows integral role of KPIs in managing business
  • 18. Key risk factors relative to strategy  Influences on achieving objectives  Specific management, control or mitigation comments  Risk governance, appetite, management Clear sensitivity to the future
  • 19.  Comprehensive and articulate  Accessible and intelligible  Shows sensitivity to the future Emphasis on strategic risk Overall demonstration of strategic management
  • 20. Investment in key strengths and resources  Development of intangibles and hidden assets  Attention to value drivers  Value system wide Match to indicated demands of strategy
  • 21.  83 qualifying references  Recurrent themes reflect likely demands of strategy  Coverage of whole value system Annual Report signposts strengths and resources (p25) Balanced and credible
  • 22. Integration of social, environmental in business strategy  Attention to full range of stakeholders  Clear environmental policy, commitment  Sustainability governance Reporting of social and environmental performance
  • 23.  Unilever Sustainable Living Plan central to business model  Social and environmental aspects fundamental to Group vision  Comprehensive coverage of broad range of stakeholders Clear environmental and social targets and policies Integrated reporting builds persuasive case led by CEO
  • 24. Clarity and rigour of strategic thinking  Robust and integrated strategic framework  Strategic management in past, present and future  Development of strategic capability Clear and persuasive shared value
  • 25.  Topped the 2013 Index with 8.6  Clear and intelligible strategic framework  Demonstrated rigour in strategic thinking  Good past, present and future Comprehensive strengths and resources Integrated reporting of shared value