9. Alignment Lab
Word Cloud: values & whatnot
Values (and a few other ideas) as noted by the forty or so international BA
and MA comms students attending the #ALIGN workshop @LCCLondon
February 2014
10. What does this mean?
• Command and control is
not fit for the 21st century
• We have to be more agile
• Ignoring alignment comes
at a cost…
12. Recognise any of
these?
• Stakeholders say they
don’t feel involved
• You spend a lot of time
putting out fires
• Governance structures
are creaking
• It seems like people are
pulling in multiple
directions
13. ‘If you want to go fast,
go alone – if you want
to go far, go together’
West African Proverb
14. What can be done?
“Culture eats strategy for
breakfast”
- Peter Drucker
Answer?
Get up earlier and use tools that
work to meet your comms
strategy imperatives
27. POWER
INTEREST
Who is really in charge?
MANAGE
CLOSELY
Advocates, evangelists
– and some of your critics
INFORM & ENGAGE
Everybody else
INFORM
CONSULT
38. Public experiments in
alignment and interviews
with inspiring leaders and
followers – shared using a
Creative Commons
framework
Want to help?
• Nominate somebody who inspires
you for an interview
• Volunteer for an experiment
• Contribute to the Creative Commons
– hit like, RT, share, suggest…
#alignyourorg
Private assistance for your
strategy alignment
challenges using
professional facilitators
and structured follow-up
Want to talk?
Michael Ambjorn
+44 7856 281 027
michael@alignyour.org
@michaelambjorn
linkd.in/ambjorn