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Michael Ambjorn - Lessons from International practice of reputation management — specifically for scientists and educators 10 30

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Lessons from International practice of reputation management — specifically for scientists and educators

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Michael Ambjorn - Lessons from International practice of reputation management — specifically for scientists and educators 10 30

  1. 1. Lessons from International practice of reputation management — specifically for scientists and educators
  2. 2. The world has changed, both globally – and locally
  3. 3. POWER INTEREST
  4. 4. POWER INTEREST
  5. 5. 50% #11ways
  6. 6. The world has changed, both globally – and locally
  7. 7. Alignment Lab Word Cloud: values & whatnot Values (and a few other ideas) as noted by the forty or so international BA and MA comms students attending the #ALIGN workshop @LCCLondon February 2014
  8. 8. What does this mean? • Command and control is not fit for the 21st century • We have to be more agile • Ignoring alignment comes at a cost…
  9. 9. Succeed #FAIL 70%
  10. 10. Recognise any of these? • Stakeholders say they don’t feel involved • You spend a lot of time putting out fires • Governance structures are creaking • It seems like people are pulling in multiple directions
  11. 11. ‘If you want to go fast, go alone – if you want to go far, go together’ West African Proverb
  12. 12. What can be done? “Culture eats strategy for breakfast” - Peter Drucker Answer? Get up earlier and use tools that work to meet your comms strategy imperatives
  13. 13. Influence Incentivise Inform Enable Enforce The levers of influence available to you if you’re trying to change behaviour
  14. 14. What you say What you do
  15. 15. #ECCASE
  16. 16. ETHICS
  17. 17. MoralDNA™ by Age Source: ethicability®©JL&M
  18. 18. CONSISTENCY
  19. 19. What you say What you do
  20. 20. CONTEXT
  21. 21. MoralDNA™ by leadership levels Source: ethicability®©JL&M
  22. 22. ANALYSIS
  23. 23. Influence Incentivise Inform Enable Enforce The levers of influence available to you if you’re trying to change behaviour
  24. 24. POWER INTEREST Who is really in charge?
  25. 25. POWER INTEREST Who is really in charge? MANAGE CLOSELY Advocates, evangelists – and some of your critics INFORM & ENGAGE Everybody else INFORM CONSULT
  26. 26. STRATEGY
  27. 27. WHY THIS? WHY NOW?
  28. 28. ALIGN
  29. 29. POWER INTEREST BEWARE OF SHIFTS BETWEEN THE BOXES The 50% effect
  30. 30. ENGAGE
  31. 31. RINSE AND REPEAT
  32. 32. ENGAGE
  33. 33. ENGAGEENGAGE
  34. 34. ENGAGEENGAGE
  35. 35. Thanks #11ways#ECCASE
  36. 36. Public experiments in alignment and interviews with inspiring leaders and followers – shared using a Creative Commons framework Want to help? • Nominate somebody who inspires you for an interview • Volunteer for an experiment • Contribute to the Creative Commons – hit like, RT, share, suggest… #alignyourorg Private assistance for your strategy alignment challenges using professional facilitators and structured follow-up Want to talk? Michael Ambjorn +44 7856 281 027 michael@alignyour.org @michaelambjorn linkd.in/ambjorn

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