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Outreach & Communications: CRO Retreat
- 1. Community Outreach & Communications Rebecca Sanborn Stone Associate Director, CROs
- 2. {a riddle}
- 4. TIPS 12
- 16. #5 Keep it Local
- 18. #6 Surprise Them
- 23. #7 Mix It Up
- 26. #8 Tell Stories
- 36. #11 Just Do It.
- 39. #12 Celebrate!
Notas del editor
- Simple challenges: unique recipe, easy replication, no expertise required, recipe specifies ingredients & quantity Complicated challenges: success requires complex formulas; one success increases likelihood of next; high expertise & training required; high degree of certainty about outcome; can separate parts of process Complex: experiences provides no guarantee of success; expertise helps; every child unique and must be understood as individual; uncertainty about outcome; can’t separate parts from whole
- How many people want to engage the general public? Trick question. THERE IS NO GENERAL PUBLIC
- You want ____ to ____: Bystanders… Listen Spreaders… Share Participants… Engage Evangelists… Sell Instigators… Create
- Meet people in locations where they are, but also find the right messages. Also means finding what people are ready for.
- Might be unusual, trusted people in the community. Police, churches, teachers, bartenders
- Choose the right channels. Do it well.
- Starksboro. Victor Idaho.
- Starksboro. Victor Idaho.