SlideShare una empresa de Scribd logo
1 de 16
How To Increase Effective CTR, CPC and eCPM of Website By Sumona Chatterjee
Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About CTR CTR rate simply stands for Click Through Rate. It is the percentage value of people who actually click on your advertisement. The click through rate is the ratio of the number of times the ad appear in your website and the number of times peoples clicks it.
About CTR Cont... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How To Increase CTR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How To Increase CTR Cont.. ,[object Object],[object Object],[object Object]
How To Increase CTR Cont.. ,[object Object],[object Object],[object Object]
About CPC ,[object Object]
Improving CPC ,[object Object],[object Object],[object Object],[object Object]
Improving CPC Cont... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Improving CPC(factors which influence CPC) Cont.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About eCPM ,[object Object],[object Object],[object Object]
Improving eCPM ,[object Object],[object Object],[object Object],[object Object]
Improving eCPM Cont... ,[object Object],[object Object],[object Object]
Improving eCPM Cont... ,[object Object],[object Object],[object Object]
 

Más contenido relacionado

La actualidad más candente

Adon Network
Adon NetworkAdon Network
Adon Network
jezuss25
 
Aladdin how it works
Aladdin how it worksAladdin how it works
Aladdin how it works
gmunozfe
 
ADSPACE_10 Proven Methods — Doug Burke
ADSPACE_10 Proven Methods — Doug BurkeADSPACE_10 Proven Methods — Doug Burke
ADSPACE_10 Proven Methods — Doug Burke
adtech_fan
 
Affiliate programs
Affiliate programsAffiliate programs
Affiliate programs
Cflorent
 
PPC Training [Basic]
PPC Training [Basic]PPC Training [Basic]
PPC Training [Basic]
imFORZA
 
Search engines-seo-and-sem-1197595365253361-5
Search engines-seo-and-sem-1197595365253361-5Search engines-seo-and-sem-1197595365253361-5
Search engines-seo-and-sem-1197595365253361-5
cttwinleha
 

La actualidad más candente (20)

How to Optimize your Online Presence for 6X Growth in Sales?
 How to Optimize your Online Presence for 6X Growth in Sales? How to Optimize your Online Presence for 6X Growth in Sales?
How to Optimize your Online Presence for 6X Growth in Sales?
 
Online Advertising
Online AdvertisingOnline Advertising
Online Advertising
 
Adon Network
Adon NetworkAdon Network
Adon Network
 
Aladdin how it works
Aladdin how it worksAladdin how it works
Aladdin how it works
 
ADSPACE_10 Proven Methods — Doug Burke
ADSPACE_10 Proven Methods — Doug BurkeADSPACE_10 Proven Methods — Doug Burke
ADSPACE_10 Proven Methods — Doug Burke
 
Affiliate programs
Affiliate programsAffiliate programs
Affiliate programs
 
PPC Training [Basic]
PPC Training [Basic]PPC Training [Basic]
PPC Training [Basic]
 
Conversion rate optimization in dubai
Conversion rate optimization in dubaiConversion rate optimization in dubai
Conversion rate optimization in dubai
 
Mosquito PP for CMO\'s
Mosquito PP for CMO\'sMosquito PP for CMO\'s
Mosquito PP for CMO\'s
 
Gameplan for Online Marketing: Getting more measurable results from your Onli...
Gameplan for Online Marketing: Getting more measurable results from your Onli...Gameplan for Online Marketing: Getting more measurable results from your Onli...
Gameplan for Online Marketing: Getting more measurable results from your Onli...
 
Gift.rs ver 3.2
Gift.rs ver 3.2Gift.rs ver 3.2
Gift.rs ver 3.2
 
Search Engine Optimization Features
Search Engine Optimization FeaturesSearch Engine Optimization Features
Search Engine Optimization Features
 
Blogsvertise Presentation
Blogsvertise PresentationBlogsvertise Presentation
Blogsvertise Presentation
 
Ads Count, So Count Your Ads | Tammy Levy
Ads Count, So Count Your Ads | Tammy LevyAds Count, So Count Your Ads | Tammy Levy
Ads Count, So Count Your Ads | Tammy Levy
 
Андрей Маркин "Основы маркетинга (продвижения) IT продуктов в поисковых и мед...
Андрей Маркин "Основы маркетинга (продвижения) IT продуктов в поисковых и мед...Андрей Маркин "Основы маркетинга (продвижения) IT продуктов в поисковых и мед...
Андрей Маркин "Основы маркетинга (продвижения) IT продуктов в поисковых и мед...
 
2013 02 12_fi_dg
2013 02 12_fi_dg2013 02 12_fi_dg
2013 02 12_fi_dg
 
Appodeal general deck
Appodeal general deckAppodeal general deck
Appodeal general deck
 
Search engines-seo-and-sem-1197595365253361-5
Search engines-seo-and-sem-1197595365253361-5Search engines-seo-and-sem-1197595365253361-5
Search engines-seo-and-sem-1197595365253361-5
 
Adspaypro
AdspayproAdspaypro
Adspaypro
 
Quality Score Is King: Triple PPC Traffic & 2X Your ROI
Quality Score Is King: Triple PPC Traffic & 2X Your ROIQuality Score Is King: Triple PPC Traffic & 2X Your ROI
Quality Score Is King: Triple PPC Traffic & 2X Your ROI
 

Similar a How to increase effective CTR, CPC and e CPM of website?

Similar a How to increase effective CTR, CPC and e CPM of website? (20)

Brief on Pay Per Click (PPC) for beginners
Brief on Pay Per Click (PPC) for beginnersBrief on Pay Per Click (PPC) for beginners
Brief on Pay Per Click (PPC) for beginners
 
A Brief of Google AdWords Pay Per Click
A Brief of Google AdWords Pay Per ClickA Brief of Google AdWords Pay Per Click
A Brief of Google AdWords Pay Per Click
 
Google adwords presentation
Google adwords presentation Google adwords presentation
Google adwords presentation
 
Basic Google Adwords Terms
Basic Google Adwords TermsBasic Google Adwords Terms
Basic Google Adwords Terms
 
Google Adwords Explained
Google Adwords ExplainedGoogle Adwords Explained
Google Adwords Explained
 
Improve AdWords Performance using a Weekly Optimization Checklist - Workshop ...
Improve AdWords Performance using a Weekly Optimization Checklist - Workshop ...Improve AdWords Performance using a Weekly Optimization Checklist - Workshop ...
Improve AdWords Performance using a Weekly Optimization Checklist - Workshop ...
 
Simple smo
Simple smoSimple smo
Simple smo
 
Google a dwords and basic concepts with formulae
Google a dwords and basic concepts with formulaeGoogle a dwords and basic concepts with formulae
Google a dwords and basic concepts with formulae
 
PPC explained visually
PPC explained visuallyPPC explained visually
PPC explained visually
 
Google Adwords by Neha Nayak
Google Adwords by Neha NayakGoogle Adwords by Neha Nayak
Google Adwords by Neha Nayak
 
Google adwords tutorials by om sir's student neha nayak
Google adwords   tutorials  by  om sir's  student neha nayakGoogle adwords   tutorials  by  om sir's  student neha nayak
Google adwords tutorials by om sir's student neha nayak
 
Google adwords bidding process
Google adwords bidding processGoogle adwords bidding process
Google adwords bidding process
 
Optimizing Your Digital Marketing Campaigns
Optimizing Your Digital Marketing CampaignsOptimizing Your Digital Marketing Campaigns
Optimizing Your Digital Marketing Campaigns
 
Simple Google Adwords In Easy Steps - Mahesh Gangurde
Simple Google Adwords In Easy Steps - Mahesh  GangurdeSimple Google Adwords In Easy Steps - Mahesh  Gangurde
Simple Google Adwords In Easy Steps - Mahesh Gangurde
 
How to earn money with Pay.docx
How to earn money with Pay.docxHow to earn money with Pay.docx
How to earn money with Pay.docx
 
Ppc P.P
Ppc P.PPpc P.P
Ppc P.P
 
What do you know about search engine marketing (SEO)
What do you know about search engine marketing (SEO)What do you know about search engine marketing (SEO)
What do you know about search engine marketing (SEO)
 
Online Advertising Revenue
Online Advertising RevenueOnline Advertising Revenue
Online Advertising Revenue
 
ReTargeting and the Future Of Display Advertising
ReTargeting and the Future Of Display Advertising ReTargeting and the Future Of Display Advertising
ReTargeting and the Future Of Display Advertising
 
Alenty
AlentyAlenty
Alenty
 

Más de Compare Infobase Limited

How do speed up web pages? CSS & HTML Tricks
How do speed up web pages? CSS & HTML TricksHow do speed up web pages? CSS & HTML Tricks
How do speed up web pages? CSS & HTML Tricks
Compare Infobase Limited
 

Más de Compare Infobase Limited (20)

Google +
Google +Google +
Google +
 
J Query
J QueryJ Query
J Query
 
Dos and Don't during Monsoon!
Dos and Don't during Monsoon!Dos and Don't during Monsoon!
Dos and Don't during Monsoon!
 
Intellectual Property Rights : A Primer
Intellectual Property Rights : A PrimerIntellectual Property Rights : A Primer
Intellectual Property Rights : A Primer
 
CIL initiative against Corruption
CIL initiative against CorruptionCIL initiative against Corruption
CIL initiative against Corruption
 
Cloud Computing
Cloud ComputingCloud Computing
Cloud Computing
 
Arrays in PHP
Arrays in PHPArrays in PHP
Arrays in PHP
 
Storage and Storage Devices
Storage and Storage DevicesStorage and Storage Devices
Storage and Storage Devices
 
SQL Injection Attacks
SQL Injection AttacksSQL Injection Attacks
SQL Injection Attacks
 
World No Tobacco Day
World No Tobacco DayWorld No Tobacco Day
World No Tobacco Day
 
Tips for Effective Online Marketing
Tips for Effective Online Marketing Tips for Effective Online Marketing
Tips for Effective Online Marketing
 
iOS Application Development
iOS Application DevelopmentiOS Application Development
iOS Application Development
 
Have a safe Summer!
Have a safe Summer!Have a safe Summer!
Have a safe Summer!
 
Introduction to Android Environment
Introduction to Android EnvironmentIntroduction to Android Environment
Introduction to Android Environment
 
MySQL Functions
MySQL FunctionsMySQL Functions
MySQL Functions
 
Software Development Life Cycle Part II
Software Development Life Cycle Part IISoftware Development Life Cycle Part II
Software Development Life Cycle Part II
 
Excel with Excel
Excel with ExcelExcel with Excel
Excel with Excel
 
Software Development Life Cycle (SDLC)
Software Development Life Cycle (SDLC)Software Development Life Cycle (SDLC)
Software Development Life Cycle (SDLC)
 
How do speed up web pages? CSS & HTML Tricks
How do speed up web pages? CSS & HTML TricksHow do speed up web pages? CSS & HTML Tricks
How do speed up web pages? CSS & HTML Tricks
 
Social Media Integration
Social Media IntegrationSocial Media Integration
Social Media Integration
 

Último

CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
giselly40
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
Earley Information Science
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Enterprise Knowledge
 

Último (20)

CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 

How to increase effective CTR, CPC and e CPM of website?

  • 1. How To Increase Effective CTR, CPC and eCPM of Website By Sumona Chatterjee
  • 2.
  • 3. About CTR CTR rate simply stands for Click Through Rate. It is the percentage value of people who actually click on your advertisement. The click through rate is the ratio of the number of times the ad appear in your website and the number of times peoples clicks it.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.