Conductor C3 2019 - Be the Butterfly: How to Transform Your Customer Experience

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Waseem Kawaf, Stanley Black & Decker Accelerate your customer experience development with help from Waseem’s foundational tactics, focused on finding your brand’s purpose and passion. No matter what stage of CX you’re in, this session can help your strategy take flight. Learn more at c3.conductor.com

Marketing

Digital Metamorphosis
WASEEM KAWAF
#C3NY |

Caterpillar
LAYING THE FOUNDATION
Pupa
ACHIEVING BUY-IN
Butterfly
LIFT OFF

Laying the Foundation
Governance
Structure
Database
Clean-up
Audience and
Personas
Competition
and SEO

Achieving Buy-in
P A I D S E A R C H
N U R T U R E C A M P A I G N SE M A I L
S O C I A L M E D I A

People ignore design
that ignores people.“
”FRANK CHIMERO
Designer

Take-aways
Build a strong vision with: a
testing plan Micro wins and
avoid Marketing detours

Take-aways
Build allies and celebrate
successes

Show and measure how it
impacts the business and
what it means to you
Take-aways

DIGITAL METAMORPHOSIS
WASEEM KAWAF
Linkedin.com/in/kawaf

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