1º Conferencia Crowdsourcing Comunidades e Co-Criação.
Mutopo – Da conversa para a organização – Como a mídia social está amadurecendo da conversação para a colaboração e co-criação.
Shaun Abrahamson (Mutopo) – EUA
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
1 social.production.field .guide-.v1-2
1. !
"!
"The
Social
Produc>on
Field
Guide
V1.0
"A guide to spotting and understanding
"Crowdsourcing, Co-creation + !
"Communities in the wild!
Shaun
Abrahamson
@shaunabe
bit.ly/spfgv1
4. Mark
Zuckerberg
I
think
the
last
5
years
have
been
about
connec>ng
all
these
people.
The
next
5
years
are
going
to
be
about
the
crazy
things
you
can
do
now
that
all
those
people
are
connected
about
2
months
ago
Shaun
Abrahamson
and
thousands
of
others
like
this
From
Social
Media
to
Social
Production
5. 2001! 2003!
2005!
2000!
2006!
1991! 2000!
2004!
1996!
2001! 1999!
A
Decade
of
“Crazy
Things
You
Can
Do”
6. HINT: !
They are
hiding in the
open!
So
why
don’t
we
see
more
examples?
7. Google Maps Traffic Layer for Sao Paulo!
How did
Google get
this data?!
What
would an
alternative
Is
this
Crowdsourcing?
cost?!
8. This is
the biggest Who are
hotel in these
NYC?! people?!
Marketplace
or
Community?
$300
house
9. Who
Designed
This?!
What Do
They Who
Receive?! Decided To
Sell This
The
answers
may
surprise
you
at LEGO?!
10. !
Field Guide for!
Social Production!
11.
OUTCOMES!
12. Value Created!
!
R + D! Production! Operations! Marketing! Sales!
!
Income/Expenses!
How
does
Social
Production
impact
the
business
model?
25. Social Production Field Guide Cheat Sheet
" "1 What is the impact on the business model?!
" "2 What tasks should be performed?!
" "3 Who should participate?!
" "4 What do they expect for their efforts?!
" "5 What are the roles in the ecosystem?!
" "6 How are decisions made?!
" "7 What are some of the business challenges?!
" "8 How is scaffolding used to support key
" "activities?!
" "9 How are people evaluated?!
" "10 How much is technology (vs. people)?!
26. !
"!
"The
Social
Produc>on
Field
Guide
V1.0
"A guide to understanding "!
"Crowdsourcing, Co-creation + !
"Communities in the wild!
Shaun
Abrahamson
@shaunabe
bit.ly/spfgv1