1. Beyond Experimentation
Crowdsourcing is at the core of fundamental, large
scale rethinking of business.
Shaun Abrahamson
@shaunabe
shaun@mutopo.com

2. 2001 2003
2005
2000
1995
1991 2000
2004
1996
2001 1999
Why we’re interested in Crowdsourcing, Communities & Co-Creation

3. “Re-Imagination of Nearly
Everything – Powered by New
Devices, Connectivity + UI +
Beauty”
“Magnitude of upcoming
change will be stunning”
– Mary Meeker, partner KPCB
Source: Mary Meeker presentation at All things D.
About 50% of this Re-Imagination enabled by crowds

4. Influence
Capital
Assets
Labor
Data
People as brokers of critical resources at internet scale

5. Open Innovation, Co-Creation, Micro Tasks
Sharing, Commenting, Reviewing
Crowd Funding, Crowd Lending
Collaborative Consumption
“Big Data”
Influence
Capital
Assets
Labor
Data
New ways to access critical resources more efficiently

6. [Labor, Influence]
Source: Mary Meeker presentation at All things D.
The end of all other encyclopedia business models

7. [Assets, Influence]
Simultaneous Skype Users
[a way of looking at the capacity of the network]
35,000,000
30,000,000
Number of Users
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0
Date Source: Skype Journal.
Less than a decade to transform the economics of audio/video

8. [Labor, Assets, Influence]
Innovation: “Not invented here” vs “Proudly found elsewhere”

9. 2001 2003
2005
2000
1995
1991 2000
2004
1996
2001 1999
And this is just the start

10. Travel: This apartment in Miami versus a Hotel room?

11. Administration: On demand labor versus full time?

12. Mobile Service: Better support, R&D and sales versus other mobile operators?

13. Venture Funding: 66,694 people vs Venture Capital Firm

14. Automotive: Crowd Forge vs Traditional Auto Design

15. Data Science: Your team versus the world’s best

16. Healthcare: Positive Reviews vs Total Stranger

17. Healthcare: Open health discovery vs private health studies

18. Personal Loans: 1000’s of investors versus a bank?

19. New Product Development: New designs and validation vs internal
design teams

20. Biz Dev: Large open calls vs behind the scenes networking

21. Film: submitted by you, edited by pros

22. Education: anything from anyone, anywhere vs traditional campus

23. Emergency Response: everyone helping first responders

24. Traffic: our big data vs very expensive data

25. Technical Support: Volunteer army versus paid support

26. Education: free vs fee

27. Gaming: work with developers vs just buying games

28. Assets: Share vs Own

29. Architecture: Outside ideas vs just internal ideas

30. Eating: Meals from your friends versus restaurant food?

31. Wellness: Access to 3 health experts versus 1 for wellness

32. Design: Multiple designers versus 1 agency

33. Organization Design: Collective Intelligence vs Individual Intelligence

34. Marketing: Curated crowd versus your agency

35. Software Testing: Expert crowds versus your team

36. Consumer Products: The best of the crowd + best of traditional models

37. Apparel: The best of the crowd + best of traditional models

38. If you work with crowds to change access to critical
resources (Labor, Influence, Capital, Assets and
Data), you get massive impacts
+ across business functions (we just saw
R&D, Operations, Marketing, Sales, Customer
Support)
+ across almost all industries (we just saw
Finance, Consumer Staples, Consumer
Discretionary, Information
Technology, Healthcare, Telecommunications, Indust
rials)
Fundamental restructuring enabled by crowds

39. Open Innovation, Co-Creation, Micro Tasks
Sharing, Commenting, Voting
Crowd Funding, Crowd Lending
Collaborative Consumption
“Big Data”
Influence
Capital
Assets
Labor
Data
Over the next 2 days – how will you re-imagine your business?

40. Beyond Experimentation
Crowdsourcing at the core of fundamental change.
Shaun Abrahamson
@shaunabe
shaun@mutopo.com