CII’s SCORECARD 2015 was a major initiative to create a roadmap for India to tap tremendous business opportunities the sector has to offer. It not only brought all industry stakeholders under one roof to deliberate and decide on the course of action, but also offered a unique opportunity to understand the challenges that are impeding the sector’s growth.

1. 1Newsletter from the CII Sports Division
World No. 1 Indian badminton player Saina Nehwal
addressing the audience through video
CII’s SCORECARD 2015 was a major initiative
to create a roadmap for India to tap tremendous
business opportunities the sector has to offer. It not
only brought all industry stakeholders under one roof
to deliberate and decide on the course of action, but
also offered a unique opportunity to understand the
challenges that are impeding the sector’s growth
L-R: Mr Sanjay Gupta, Chairman, CII National Committee
on Sports, former tennis star Mr Vijay Amritraj, Mr Onkar
Kedia, Joint Secretary-Sports, Ministry of Youth Affairs &
Sports and Mr Chandrajit Banerjee, DG, CII
Mr Rajiv Yadav, newly-appointed Secretary Sports,
Ministry of Youth Affairs & Sports
The Subroto Cup Trophy being unveiled at the inaugural session
by Air Marshal B B P Sinha
L-R: Tennis star Ms Ashwini Ponnappa, Mr Viren Rasquinha, CEO,
Olympic Gold Quest, Mr Ajay Maken, President, Delhi Pradesh
Congress Committee, Mr Rahul Kanwal, Managing Editor, India
Today Group, Sports Lawyer and Activist Mr Rahul Mehra, Indian
Shooter Major Vijay Kumar and Indian Archer Mr Rahul Banerjee
Mr Chandrajit Banerjee, DG, CII in conversation with
Mr Sanjay Gupta, Chairman, CII National Committee on Sports
and Chief Operating Office, Star India Pvt ltd
Business leaders, sports professionals and other stakeholders of the sports industry gathered in hundreds at CII’s SCORECARD
2015 in New Delhi on September 1 to deliberate on ways to take the industry forward
Newsletter from the CII Sports Division
SCORECARD 2015National Conference on Business of Sports
september 2015
Discussion on
multi sports (other
than cricket) and
the empowerment
of women in sports
were the major
headline points
at the CII’s
Scorecard 2015

2. 2 Newsletter from the CII Sports Division
TAKEAWAYS FROM
SCORECARD 2015
NATIONAL CONFERENCE ON BUSINESS OF SPORTS
SPORTS A SERIOUS
BUSINESS
When it comes to sports, the need is to capture the imagination of people,
especially women, and push them into sports. This was stated by Mr
Rajiv Yadav, newly appointed Sports Secretary, Ministry of Youth Affairs &
Sports, Government of India, while addressing “Scorecard 2015 -- National
Conference on Business of Sports”, organized by Confederation of Indian
Industry (CII) in association with Ministry of Youth Affairs & Sports, on Sep-
tember 1, 2015, at New Delhi. Mr Yadav added sports was a serious business
but a happy one too and that the idea was to focus and identify key areas of
investment. On a motivational note, one person’s win in any sport was a mat-
ter of rejoice for all and gives everyone psychological boost. “Invest in proud
Indians,” Mr Yadav said in his address.
Chandrajit Banerjee
Director General, CII
Focus on Sports,
says DG CII
CII is focused on presenting sports as a
significant sector for the industry to focus,
collaborate and invest on, said Mr
Chandrajit Banerjee, Director General, CII,
in his address at SCORECARD 2015 held in
New Delhi on September 1.
He called for collaboration between gov-
ernment and private sector to strengthen
the sport industry. “The global sports
industry is estimated to be worth around
600 billion dollar comprising a range of
associated businesses such as sports
manufacturing, retail, sports medicine,
venues & infrastructure. Hence, it is criti-
cally important for us to make rapid strides
in all these areas of sports,” he said.
He lauded the effort of bringing “the world
of sports under one roof”, as he called
SCORECARD 2015 “one giant step” in the
right direction.
A vibrant sporting culture, implementation
of a uniform sports policy across the na-
tion, increased transparency and profes-
sionalism in the system, coupled with
growing awareness among all stakehold-
ers by encouraging PPP models, nurturing
talent and training-the-trainers can result
in the creation of a better evolved sports
ecosystem of a country, he observed.
Mr Banerjee also stressed on India’s
urgent need of a roadmap for development
of sports, particularly the Private-Public
Partnership Model practiced successfully
in several parts of the world.
Immense power
in sports
Can improve
communication
between countries
Can build character,
instil positivity
Corporate mindset
towards sports needs
to be changed
Can create large
number of jobs Need to take sports
to the next generation
Sports revolution
underway in India
Need for more
funding and corporate
participation in sportsSchools should be
partners in promoting
Give due recogni-
tion, appreciation to
sportspersons
Sports a multi billion
industry in world
Mr Rajiv Yadav
Sports Secretary, Ministry of Youth Affairs &
Sports, Government of India

3. 3Newsletter from the CII Sports Division
A Call for Financial
Security of Sportspersons
India needs more financial inputs in sports, which is only one of the
permissible activities for CSR funding. We need to create more funds
for sports and make it more than a leisure activity
I
naugurating the National Confer-
ence on Business of Sports, Mr
Onkar Kedia, Joint Secretary-Sports,
Ministry of Youth Affairs & Sports, called
for financial security for sportspersons,
calling it as one of the necessary conditions
to push people into sports. “However, we
also need to appreciate them, give them
recognition, and convert them into icons
and role models so that they believe that
sports are a worthwhile effort.” While he
expressed happiness at the rate funds were
flowing into sports, Mr Kedia said that more
financial inputs were required, especially in
non-cricket sports, to push sports further.
“Sports is only one of the permissible activi-
ties for CSR funding. We need to create
more funds for sports and make it more
than a leisure activity,” he added.
Mr Sanjay Gupta, Chairman, CII National
Committee on Sports and COO, Star India
Pvt. Ltd., said India was on a threshold of
change especially in sectors such as tech-
nology, healthcare and telecom. However,
one of the sectors which has got more
attention than them has been the sports
sector. “While it was associated with under-
excellence earlier, it is now going global.
People are taking up sports with enthusi-
asm not seen before. The whole language
of sports is changing.” Outlining the decided
shift seen in India’s engagement with
sports, Mr Gupta said sports were creating
phenomenal money and this was evident
in the last ISL auction where 10 players
went for Rs 40 lakh each, which was more
than what top MBAs seek to earn in the
country. He further spoke of enthusiasm
seen towards sports, aided by the digital
media and the private sector. “People are
becoming heroes in sports. With the initia-
tion of the private sector, the push has been
strengthened. We now have new leagues
starting every month backed by serious
business plans, investment venture capital-
ists, bankers and film-makers.” Mr Gupta
said a sports revolution was underway in
India at present and the sports scene had
changed dramatically. “The sports’ growth
story has been unanticipated in India.
Sports is a 2 billion dollar enterprise in
India, as big as the film industry.”
The need of the hour, he added, was to push
young people into sports and make them
a part of the success story of sports. Mr
Gupta said one way this could be achieved
was by throwing school playgrounds open
to children to give them access to play-
grounds. “This lack of having a place to play
has wiped interest in sports and by giving
their playgrounds to children to play in eve-
ning and holidays, schools could contribute
to the fairy tale growth stories in sports.”
Mr Vijay Amritraj, former Tennis player and
sports commentator, said India was only
scratching the tip of the iceberg in terms of
sports currently. In an inspirational speech,
Mr Amritraj said there were 30 million In-
dians living overseas who want to support
India’s growth story especially in terms of
sports. “The greatest strength of sports is
merit. The question of excellence is critical
to sports. However, we need to create a
culture of sports and more than that, we
need to look after every athlete who has
represented the country.”
Seeking young people to enter into sports
from a young age, Mr Amritraj said that a
good athlete will always get into a good
school, a good college and will have a good
education for the lifetime. “Sports is the
world’s greatest gamble. When we are
abroad, the playing field is different and the
pursuit of excellence changes. The rewards
and the feeling of being in a sport and of
representing a country are unimaginable
but it also brings responsibility.”
Mr Onkar Kedia,
Joint Secretary-Sports, Ministry of
Youth Affairs & Sports
Sports is only one of
the permissible activi-
ties for CSR funding. We
need to create more
funds for sports and
make it more than a
leisure activity
Mr Chandrajeet Banerjee, DG, CII, welcomes former tennis star Mr Vijay Amritraj at the inaugural
session. Also seen are Mr Onkar Kedia, Joint Secretary-Sports, Ministry of Youth Affairs & Sports and
Mr Sanjay Gupta, Chairman, CII National Committee on Sports

4. 4 Newsletter from the CII Sports Division
In Pursuit of excellence:
The Power of Sports
Sports touches various aspects of our lives and our relationship with it
is deep and strong. A win or a loss can be interpreted in more than one
ways and possesses the power to change our destiny. The pursuit of
excellence in sports is constant and helps us evolve as better human
beings, say experts
M
r Pankaj Advani, Indian Billiards
Player, said while great things have
been achieved in Indian sports,
more promotion of sports needs to be done.
He advocated sports being made a part of
the curriculum and the government fram-
ing policies which would treat all sports
equally. “We need to draw inspiration from
other countries in the world on how they
treat sports as a discipline and also their
sportspersons. But we also need to create
world beaters in India and instil fear in the
mind of our opponents. We need to plug both
ends.” He said sports has immense power
and everything about it was positive. There-
fore, to achieve more, he opined that the
government and the corporate sector could
come together, i.e. a company could adopt
one sport and the government, in turn, could
give tax benefits to the company.
National Skills Development Corporation
Chairman Mr Dilip Chenoy said sports has
been included as a discipline as part of the
skill development programme. “Sports can
be a huge sector. It can create jobs, change
manufacturing sector and create the econo-
my in the way that did not exist till now.”
He said that in order to promote sports, the
need was to create jobs in terms of coach-
es, trainers, medicine experts, nutritionists,
strength experts and psychologists. He
lamented the fact that these kind of jobs
did not exist in India were but required by
every school, college and state. “People
believe that sports is the business of gov-
ernment and not business of business. We
need to change that. Private sector does
not offer jobs to former sportsperson but
we have to revert the mindset of corporates
as well parents. We have to change the way
we believe about sports.”
Responding to this, Mr Charu Sharma said,
“The response to sports is phenomenal.
The allure of sports itself is phenomenal.
But we are not able to catch up with the in-
terest level of people in sports. The need is
to harness it.” He said that corporate India
was showing more interest in sports and
thus what was required was more conver-
sations in sports.
Mr Vijay Amritraj said, “There are variety
of ways to look at sports. Winning for the
country is one of them. The power of sports
is such that it can lead to better commu-
nication between countries and mend ties.
We need to take sports to the next genera-
tion with the help of funds, sponsorships
and the media.” He said everyone who
wanted to take up sports required the 4
Ds to be able to achieve what they wanted.
These were desire, determination, discipline
and dedication.
The session ‘In Pursuit: The Power of Sports’ in progress at CII’s SCORECARD 2015 in New Delhi on September 1.
The allure of sports
itself is phenomenal.
But we are not able
to catch up with the
interest level of people
in sports. The need is
to harness it

5. 5Newsletter from the CII Sports Division
One Can Think of A Career
in Football in India Today
Sports is no longer about odd players. Economic opportunity is there
and parents should give a push to children to play
I
n a session on Making football a way
of life in India, Moderator Mr Sukh-
vinder Singh, MD, Libero Sports, said
everyone was debating and is interested
in Indian sports but infrastructure lacks in
the country and players need to be brought
together to play. Mr Kushal Das, Secretary
General, All India Football Federation,
which manages and develops football in the
country, said there has been a significant
mindset change in developing football at
the grassroots level. He said participants
were being competitively trained for the
U-17 world cup and they were being trained
to take football as a way of life. The U17
team is in Germany playing and prepar-
ing for the world cup and doing very well.
Creating or engaging youth to football, the
AIFF has started Mission 11 Million which
is a mission to engage youth in various as-
pects of football. The U17 world cup will be
used as a platform to launch this Mission.
India also wants to launch its own League
and develop football but the situation has
improved considerably in last two years.
“19 clubs at top level, 8 ISL clubs, 11 clubs
in the IG, which is a great situation as far as
Indian football was concerned,” he added.
Mr Arup Das, Managing Trustee, India
Youth Soccer Association, gave a detailed
presentation of the work the non-profit
organization was doing. Disadvantaged
children from north and north east India
are given opportunities to play. These are
those children who cannot afford to pay fee,
are brought under the organization through
special programmes. These children are
tapped young and are made to undergo
training to give them experience. They are
also exposed to training of coaches from
Arsenal, one of the biggest clubs in UK
to make football a way of life for them.
Players associated with the organization
are also selected by top clubs in country to
further their interest in the sport.
Mr Nitin Kukreja, while answering how
world drives the football culture, said at Star
Sports, football was marketed aggressively.
“Access is provided to millions of people who
can consume football actively. Football’s
problem was access which we have done
away with.” He said that in other countries,
children play football actively and in foot-
ball-playing countries, children start playing
at school-level and groomed by the system
to be taken to professional level. “Today, one
has a career in sports. It is no longer about
odd players. Economic opportunity is there
and parents should give a push to children
to play. What we need to sort is problem of
access, so schools and government should
create infrastructure.”
General Secretary, Confederation of African
Football, Hicham El Amrani, said in ten
years time, revolution will come in sports
in India. “Football needs to be looked as
sports, business and a social phenomenon
that belongs to people, he said. In Africa,
it has been included in the culture of the
people.” Hicham said that in order to make
it as way of life, perception of football
needs to be changed. “A national develop-
ment plan needs to be put into place that
would create synergies around football. It
should also be linked to health and educa-
tion, included in curriculum. Infrastructure
is another thing, besides media which can
telecast football to raise the value of the
sport. Football doesn’t have to compete
with cricket but be with cricket in India be-
cause of its popularity,” he said. Rahul Patil,
CEO, North East United FC, said the idea
was to create consistent under level teams
which could perform internationally.
The session Making Football a way of life in India at CII’s SCORECARD 2015

6. 6 Newsletter from the CII Sports Division
Sponsorship is All About
Deeper Connection
Sports in India need longer association with brands to gain competi-
tive advantage in the world. This can be achieved by creating more
number of success stories and a mindset that is able to see beyond
ROI numbers
“Are Indian brands investing money in
sports, in some cases yes and in some cases
no. Not more than 20-30 brands today are
investing consistently in the business of
sports in India,” said Mr Vinit Karnik, Nation-
al Director Sports and Live Events, GroupM,
as he gave the data on the brands investing
in the business of sports in India.
On how to attract brands to put money in
a sporting event, Mr Anil Singh, Managing Di-
rector Procam International said: “Sponsor-
ship is like being involved in a family. Spon-
sors need to know who they are working
with, what objectives they want to achieve
and the reason they are there. “
For a long term sponsorship relationship, the
brands are not being involved. Sports sells
on stories, he added.
The healthiest thing to do in most parts of
the world, the sponsors spend 1 plus 2. But
in India to get 1 plus .2 is sometimes a chal-
lenge. For promoters the passion is impor-
tant and for brands it’s sometimes leap of
faith, Mr Singh said.
On the learnings other sports can pick up
from IPL’s success, Mr Sundar Raman, COO,
Indian Premier League, said that it was
not an easy journey for cricket either. The
remarkable shift came when Reliance put a
substantial amount of investment into the
1987 World Cup that’s the extent of commit-
ment we need.
He said that sport like football demand
deeper connection with fans.
“Sport is a commitment, which is far exceed-
ing the short term horizon and I think that
is what cricket has been able to achieve in
India,” Mr Raman said.
Mr Dave Thomas, Managing Director, Adidas
Group – India, speaking on how global
brands are able to invest in one property,
said that brands like Adidas look for value.
“It’s also commercial returns,” he added.
Mr Sumanta Datta, Vice President, Coca
Cola – India, said there are two types of
brand associations – building brand value
and building business model. He gave the
example of Coca Cola’s long-term associa-
tion with China’s football team to deepen the
relationship.
There is no fixed answer if somebody asks
what is the ROI on FIFA World Cup, he
added.
Mr Fraser Castellino, CEO, Kings XI Punjab,
said, that the mindset that what is the ROI
on sporting events still exists and the trick is
to build faith with brands so that they repeat.
For the last two years the IPL team has
invested in digital space, he added.
The session ‘Role of Sports in Creating Powerful Brands’ at CII’s SCORECARD 2015 in New Delhi on September 1
There is no
fixed answer
if somebody
asks what is
the ROI on FIFA
World Cup

7. 7Newsletter from the CII Sports Division
India Needs Better Focus to
Perform at Olympics
India’s tally of medals at Olympics is comparable to smaller coun-
tries like Morocco. But how to improve it?
M
r Rahul Kanwal, Managing Editor,
India Today Group, while open-
ing the session on ‘What stands
between us and Olympic Gold Medal, said
that India’s tally of medals at Olympics
is comparable to smaller countries like
Morocco as he asked the panellists the
reasons on the dismal performance of
India in Olympics and where the country is
expected to stand in Rio Olympics.
Mr Viren Rasquinha, CEO, Olympic Gold
Quest, said that very small proportion of
the population has access to good sporting
facility and “that’s where the problem lies”.
But he added that we must not be cynical
about not having an adequate infrastruc-
ture. “We need much better focus,” he said.
He added that the quality of coaches across
the country must be improved. “We cannot
continue to rely on foreign coaches.”
On how the badminton has changed in In-
dia, Indian badminton player Ms Ashwini
Ponnappa said that events like Common-
wealth Games in 2010 changed the face
of not only badminton but other sports as
well. “A lot of funding was pumped into
sports and that helped a lot. Along with
funding came a lot of exposure which we
continue to get.”
Mr Ajay Maken, President, Pradesh Con-
gress Committee, who was the Sports Min-
ister of India in the previous government,
said that the way sports is administered
in India is “stopping us” to win medals in
Olympics. “The politicians should not be al-
lowed to run sports bodies. We need much
better sports administrators – people who
have the knowledge of sports should be
made administrators.”
He also suggested that physical fitness of
youngsters in the country was also impor-
tant to perform well in sporting events like
Olympics. He came up with some interest-
ing findings of a study in Kerala. “In Kerala,
the government conducted a study in
2010-11 related to physical fitness of
school children. More than 15,00,000
students from Class 5 to 10 across 4,583
schools in the state were part of the test
and out of total boys only 17.8 percent were
found to be physically fit and only 13.23
percent girls were found to be physically
fit.”
Mr Rahul Mehra, Sports Lawyer and Activ-
ist said that soon the APP government will
come up with a policy on sports that will
allow people to have access to sporting
facilities like playgrounds of private schools
in the capital.
The session `What stands between us and Olympic medals’ at CII’s SCORECARD 2015
Delhi Government
will come up with a
policy on sports that
will allow people
to have access to
sporting facilities like
playgrounds of private
schools in the capital

8. 8 Newsletter from the CII Sports Division
Empowering Women
Through Sports
Women sporting events present more opportunities for India to im-
prove its world rankings
O
bserving that not any people in India
would choose football, Ms Anjum
Chopra asked Ms Rose Thomson,
Education Director of Yuwa India as to why
football has been chosen by her NGO to
empower women, to which, Ms Thomson said
“that’s what the girls wanted.”
She said that rural Jharkhand where the NGO
operates is a difficult place to grow up for
girls and that Yuwa India is to open a football
academy for them to put “the future of girls in
their own hands and we found that football is
really a powerful way to achieve this”.
Ms Thomson said the sports gives women a
powerful structure to connect with each other
and form a community.
Ms Amel Maaouia, Consultant and Practitio-
ner on Leadership and Advocacy, pointed out
the barriers for women in sports. She said
the barriers are connected to the perception,
beliefs and social interpretations. “The other
barriers are poverty or economic means
and also access to safe and secure sports
infrastructure.” Also, there is little awareness
about the benefits of sports, she added.
Other challenges as pointed out by Mr Kalyan
Chaubey, Former Goalkeeper of the Indian
Football team, include lack of financial secu-
rity for sportspersons.
Ms Aditi Chauhan, Goalkeeper of the India’s
Women Football team, said women often find
themselves asking questions that whether
they have taken the right decision to have
chosen sports as a career. She said it was im-
portant to have people with positive attitude
around you.
Mr Siddhartha Upadhyay, Founder and
Secretary General, Stair, women sporting
events present more opportunities for India
to improve its world rankings.
The session `Women in Indian Sports: Transforming Sports for the benefit of Women’ at CII’s SCORECARD 2015
The sports
gives women
a powerful
structure to
connect with
each other
and form a
community

9. 9Newsletter from the CII Sports Division
T
he sports sector in India is witnessing
an explosive growth. There has been
a sudden emergence of dramatic and
persistent stories of global excellence and
sports is now being considered a lucrative
profession, said Mr Sanjay Gupta, Chairman,
CII National Committee on Sports and,
Chief Operating Officer, Star India Pvt. Ltd,
in his theme address at SCORECARD 2015.
“A sector that barely saw any movement
in the last 100 years has suddenly been in-
fused with energy, excitement and growth. A
field in which we have been used to consis-
tent mediocrity has suddenly seen the emer-
gence of dramatic and persistent stories
of global excellence,” Mr Gupta said while
presenting an overview of unique opportuni-
ties prevailing in the Indian sports sector.
He said that an explosive, dramatic trans-
formation in the field of sports is already in
play. “When I step out of the house at 6am
to catch a flight, I see men, women, even
senior citizens taking to jogging tracks, exer-
cising and training hard for a 40-KM run that
happens once a year: the Marathon! I’m told
there are 40-50,000 such people in Mumbai
city alone,” he observed.
He expressed confidence in the sector’s
growth. “In a country where there has been
no concept of compulsory physical training or
fitness or cultural yearning for sports, this is
quite fascinating and almost unreal! These are
regular people, not athletes; and they are go-
ing through such grueling training not to win a
medal or some form of competition – but just
for the sheer love of being part of that race!”
He said that people are exhibiting passion
for sports which is driving sportspersons
to chase excellence. “There are more than
a dozen inspiring stories. One such story is
that of a small-town girl from Hissar Harya-
na, with very little avenues to play or pursue
sports growing up. But today, her name rings
loud when we think of inaugural – Making
India a Sporting Nation,” he added.
Mr Gupta noted that sports is now emerging
as a lucrative profession in India. “On 10th
of July, for the ISL auction, 10 players ended
up with cheques of a minimum of 40 lakhs,
and two of them earned more than a crore,”
he said.
“These are salaries bigger than what top-
class MBAs of this country look to earn in
India.”
He said these were some signs indicating a
shift in India’s engagement with sports.
Exuding confidence in the prospects of the
Indian sports sector, Mr Gupta said that de-
spite some of the teething issues in sports,
key factors driving sector’s growth were
individual brilliance and support from private
enterprise.
“This change is happening despite all our
corridor conversations on the creaking flaws
in a dilapidated sports system: we hear of
lack of facilities to play, dearth of world-
class trainers and coaches, an education
system that sidelines sports altogether and
government expenditure on sports being at a
paltry Rs. 1,500 crores,” he said.
He said India is now emerging as a multi-
sports nations. “Today, we have more than
just cricketing heroes – there are celebrity
sportspersons in boxing, shooting, snooker,
wrestling, chess, golf, and most recently,
kabaddi and football. In all those sports, we
have more than one name that has managed
to become a household name.”
“In tennis, Sania and Leander are dominat-
ing practically every other doubles tourna-
ment; and in badminton, it’s not just Saina
Nehwal, behind her is a battery of young
players Ashwini Ponnappa, P V Sindhu and
Kashyap.”
Citing the success of Telecom Industry, he
said that sports too is poised for exactly the
same kind of logic-defying, disproportionate,
organic and un-anticipated growth-story.
According to him, sports industry, currently
US$ 2 billion industry, possess potential to
reach the level of US$ 10 billion in the next
five years.
“Sports is already a 2 billion dollar enter-
prise. It may still not have been accorded
industry status, but let me tell you, this is
as big as the entire Indian Film industry put
together. So, in effect, what 1,600+ films
across Bollywood, Tollywood, Kollywood and
all the rest of it generate in revenue terms.”
He also pointed out challenges in terms of
access to sporting facilities. Mr Gupta said
that if we could cut down on rules around
who can gain access to grounds in schools
and other institutions, this alone could be
the single biggest factor in unlocking the
sporting potential of this country.
Unlocking India’s Sports
Potential
Sanjay Gupta, Chairman, CII National Committee on Sports and,
Chief Operating Officer, Star India Pvt. Ltd, in his inaugural address
presented an overview of unique opportunities prevailing in the In-
dian sports sector and ways in which this could transform the overall
sporting landscape in the country
Sanjay Gupta, Chairman, CII National Committee on Sports and, Chief Operating Officer,
Star India Pvt. Ltd

10. 10 Newsletter from the CII Sports Division
Silver Partnerner Football PartnerSports Development
Partner
Online Partner
Media Partner
Globally, sports is a $145 billion economy to
which the media rights contributes around
$35 bn. North America contributes$12 bn,
EMA contributes about $13 bn and APEC
contributes about $6 billion. In terms of the
sponsorship pie, it’s about 15 bn in North
America, 15 bn in EMA and about 12 billion
in APEC. Amongst the APEC countries, only
$1 bn is spent in India by various brands.
This number can double or triple in the next
6 years.
Mr Vinit Karnik
National Director Sports and Live Events,
GroupM
The entry into sports in India from the
commercial advertising, sponsorship
structures is very very low cost in
comparison to football in Europe. It is
driven by the fact that people turn up
every weekend in thousands to watch the
game.
Mr Sundar Raman
COO, Indian Premier League
If you look at the top 20 medal winners
in the London Olympics, more than 80
percent of their medals were focusing on
just four sports.
Mr Viren Rasquinha
CEO, Olympic Gold Quest
AAP government in Delhi will soon
introduce a new sports policy which will
allow public access to the grounds of
private schools in the capital.
Mr Rahul Mehra
Sports Lawyer and Activist
In hockey, I am shocked to find that
today’s 15 year old talented kids are
being taught the same things that I
was taught years ago while the game
has progressed leaps and bounds.
India needs the coach the coaches
programme.
Mr Viren Rasquinha
CEO, Olympic Gold Quest
You can have the best coaches, best
facilities but if you do not have the
exposure it is very difficult to compete at
the top level. So, it is very important to
have a consistent exposure.
Ms Ashwini Ponnappa
Indian Badminton Player
We need age limitation for sports
administrators. How can 80-85 years old
person without any domain knowledge
of sports can run a sport that too for
decades all together.
Mr Ajay Maken
President, Pradesh Congress Committee
VOICES