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Lifting your sales through digital excellence 
Jeremy Spiller EVRY 2014
#UserIsKing
30 minutes?
Tim Berners-Lee Building 31, CERN 
1994
LARGE HADRON COLLIDER ;)
‘The Web as I envisaged it, 
we have not seen it yet. 
The future is still so much 
bigger than the past’. 
Tim Berners- Lee
1995
1995
1998
2004
2005
2006
2012
2013
3 billion dollars?
LinkedIn inow more valuable 
than the Fiji islands?
Why?
Beware the newsletter
Business models continue to evolve
Freemium
Crowdsourcing
Digital Publishing
Digital Publishing
Innovation accelerates
100% 
3%
X's technology solutions are designed to 
address complex application and systems 
integration requirements across diverse 
enterprise environments. With solutions for 
cloud computing, security, and consolidation, 
X can help you advance your technology 
infrastructure with solutions that are 
integrated from applications to disk.
What’s in it for 
me?
Give them what they want
Example, LinkedIn inbound content
4000 executives offered content 
33% signed up 
133% ROI 
Lead time halved
Network 
150 22,500
Dan Zarrella
Quiz; which one worked better? 
Which button was better by 34% 
Red
Quiz; which one worked better? 
What made the difference of 28%? 
It’s free!
Inspire and engage
355 million people 
152 countries 
16,386 websites 
Number one ‘precision scales’ 
21% sales uplift 
1042% ROI
Jeremy Spiller
Now I have to go  
jeremy.spiller@whitehatmedia.com 
Twitter @jeremyspiller 
LinkedIn uk.linkedin.com/in/jeremyspiller 
0044 7958 40503

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Jeremy_Spiller_LIFTING_YOUR_SALES_THROUGH_DIGITAL_EXCELLENCE_IT-tinget_2014

Notas del editor

  1. The point of this slide is that while the web has been with us 17 years and it’s believed is maturing, in reality we have only just begun with it. We will be exploring some of these possibilities in the next two days.
  2. Bankers, surfers. Hang out in certain places ONLINE, have their own language, have their own dress and symbols. If you want to sell to them then you need to be part of their tribe, not an out-sider.
  3. Speaker : Jeremy
  4. Speaker : Jeremy
  5. Speaker : Jeremy